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Use of Artificial Intelligence in Social Media
o Currently, the challenge in social media is not a lack of skills and knowledge to
develop personalized adverts but a lack of enough time.
o The amount of data collected from social media sites is massive, and almost
impossible for human beings to filter and analyze the data.
o The use of artificial intelligence in social media takes different forms.
o The first form is chatbots, which refers to artificial intelligence software capable of
maintaining a discussion or conversation with social media users through natural
language on mobile applications, emails, and websites.
o The second form under which artificial intelligence is being used in social media is
predictive analytics.
o The third form in which artificial intelligence is used in social media is AIgenerated content.
o The last form of artificial intelligence used in social media is social selling.
o The benefits acquired from applying artificial intelligence in social media are
realized well when the massive amount of data to analyzed, reported and put into
use.
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Artificial Intelligence
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Use of Artificial Intelligence in Social Media
Currently, the challenge in social media is not a lack of skills and knowledge to develop
personalized adverts but a lack of enough time. The amount of data to collect from customers is
massive, and impossible for a human to handle collection, sorting, analyzing and reporting in realtime. That is why artificial intelligence in social media was introduced to automate the entire
process of managing social media data. It ...
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