Description
Select a country and a product (good or service) with the goal of analyzing the potential for product success if that product is to be introduced into the selected country. You will be using the same product and country throughout these assignments. The first step in the project is to analyze the culture of the country into which the product may be introduced. The Geert-Hofstede link will be very important in this analysis. Some of the following questions may be important in understanding the culture:
- How do people in the country view relationships among community and family?
- Are there regional loyalties in the country?
- How do people feel about change and risk taking?
- Are there religious issues that need to be considered?
- How welcoming are people to outsiders?
- Is the culture male- or female- dominated?
Here is what you need to do for the assignment:
- Compile information about that country from the Geert-Hofstede and the Culture Crossing links below to compile a concise snapshot of core elements of the country’s culture. For the purpose of this paper use a concise tool like Geert-Hofstede to offer a quick overview of the core cultural aspects of the country and add details from the Culture Crossing link.
- Use the country comparison tool of Geert-Hofstede to assess how you would need to engage differently with that culture
- Do a high level analysis of the applicability of the product you are thinking about to the country chosen. For example the Big Mac will not be well received in India if it is made with beef.
- Begin the exploration for the product you will sell in this country. Find a product from Concordia’s online library look at IBIS world’s list of products and companies and choose one as you will find adequate data for the course on that site. At this stage you do not need all the details just the core product but you are investing some time to lock into a product for Week 6 more detailed analysis.
http://clients1.ibisworld.com.ezproxy.csp.edu/?u=r8WQHxhC73pfiJF/FqbYuQ==&p=8+ZIUKWA+lGByXR6R2FKeg==
Suggested Resources:
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Attached.
Running Head: Introducing Shaving Cream in Lithuania
Lithuania - Cultural analysis and product introduction-shaving cream for men and women
Institution Affiliation
Name
Date
1
Running Head: Introducing Shaving Cream in Lithuania
2
Officially the Republic of Lithuania, Lithuania is the country in the Northern Europe. It is one of
the Baltic States situated along southeastern shores of Baltic Sea to the east of Denmark and
Sweden. Lithuania is bordered by Belarus to the south and east and Latvia to the north,
Kaliningrad Oblast to southwest, Poland to the south. The country has an estimated population of
two million people as of 2016. Vilnius, is it capital city. Lithuanian is the country official
language and Latvian (Anatol, 2014).
It is important to note that Lithuania is the European Union’s member, and member of Schengen
Agreement, Eurozone and NATO. Further, the country is the member of Nordic-Baltic of
European countries and the North Investment Bank. The country has been experiencing fastest
growing economy in the world. The country is ranked 21st in the world.
Cultural analysis
The Lithuanian culture usually combine an indigenous heritage that is portrayed by the
Lithuanian language with it Christian traditions and cultural aspects resulting the country’s
historical ties with Denmark and Poland. It should be noted that the country’s historical moments
were heavily influenced by Germanic, Nordic and Slavic cultures. However, the country
experienced various cultural changes, which transformed the country from former nation of
Soviet Union to Baltic sovereignty state (Anatol, 2014).
Most of the country’s homogenous population is found in Baltic states. According to the 2002
census, it is estimated that 84 percent of the country’s population identity themselves as ethnic
Lithuanians, 7% as Russians, 8% as Poles, 1.5% as Belarusians and 3% as the members of other
ethnic groups. The people of Pole origin are heavily concentrated in the Vilnius Region.
Running Head: Introducing Shaving Cream in Lithuania
3
However, Russians in the country are relatively spread throughout the country. The Lithuanian
people are typically divided into five groups: Sudovians, Samogitans, Dzukians, Aukstaitians,
and Lietuvininks. However, the city dwellers in the country are often referred to as Lithuanians.
Throughout history, the ethnic population in the country has undergone significant change. One
of these being the extermination of people of Jew descent during the Holocaust. In the 2001
census, only 4007 people were counted as Jews.
Language – Lithuania is the official language of the country. It is considered as Indo-European
language that resembles Sanskrit, an ancient language. The language is usually written by usage
of Latin alphabet. According to many scholars, the Lithuanian la...