RC Augmented Reality and Virtual Reality Technology Memo

User Generated

yvazra

Business Finance

Rasmussen University

Question Description

I don’t know how to handle this Business question and need guidance.


Scenario

The Chief Marketing Officer (CMO) of the local community center wants to add Augmented Reality (AR) and Virtual Reality (VR) technology to the marketing strategy. The CMO wants the membership to increase by 10% in the next three months. You are the marketing director, and the CMO wants you to research new AR/VR technology that can be leveraged with the social media campaign, to help increase the membership.

Instructions

Create a memo for the CMO describing the AR/VR technology that will fit in the social media campaign for the community center. Include the following in your memo to the CMO:

  • Review the new technology of AR/VR and how it can be incorporated into a social media campaign. (Comprehensive description of the new technology of AR/VR and how it can be incorporated into a social media campaign.)
  • Describe some benefits and disadvantages around using this new technology for the community center. (Comprehensive description of some benefits and disadvantages around using this new technology for the community center.)
  • Recommend and define a digital marketing strategy around the use of AR/VR for the community center. (Comprehensive recommendation and definition of a digital marketing strategy around the use of AR/VR for the community center.)
  • Describe how this digital marketing campaign will be successful in raising the membership by 10%. (Comprehensive description of how this digital marketing campaign will be successful in raising the membership by 10%.)

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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

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Augmented Reality (AR) and Virtual Reality (VR) Technology Memorandum

Student’s Name
Department, University
Course Name: Course Code
Professor’s Name
Date

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Augmented Reality (AR) and Virtual Reality (VR) Technology Memorandum
To: CMO.
From: Marketing Manager.
Date: 11th August 2021.
Re: Integrating Augmented Reality and Virtual Reality in a Marketing Strategy.
Integrating AR/VR innovation into the strategic marketing plan would be critical to
growing local community membership by 10% over the coming three months. As a result, such
cutting-edge innovation would be integrated into the corporation's social media marketing
campaign to boost its membership status. Virtual Reality and Augmented Reality are two types
of technology that have significantly influenced marketing strategies. Virtual reality is a type of
collaborative software that immerses users in a three-dimensional setting to imitate a real
interaction. Whenever digital technologies are utilized to apply supplemental sensory data,
including visuals and objects, onto the actual world, it is known as augmented reality (Preniqi et
al., 2021). In this situation, unlike with Virtual Reality, the actual world is not blacked out, and
viewers may view virtual objects too. These advanced technologies have proven indispensable,
particularly in current marketing, since they seek to gain more clients.
How Can Augmented Reality/Virtual Reality be integrated into the Social Media
Campaign?
User involvement, motivation, a wonderful experience, and influence can be combined
into a social media campaign using AR/VR technology innovation. With ever-increasing
competitiveness, it’s always essential for businesses to include technology into their marketing
strategies. The tech would be utilized to update community center users up to date on any
upcoming activities and advancements. The members would be intrigued by community project

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themes that they should never have generally concentrated on due to monotony, courtesy of the
unique ...

Npnqrzvp_Punr (8730)
Carnegie Mellon University

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