As you review the analysis conducted by Mike and Tiffany, you notice
the area of competition is missing from the reports. Thinking about your
project management training, you update the project schedule to include
activities related to identifying competitors.
You talk with Mike and Tiffany at lunch. “You’ve done some great
research and brought up some good ideas to implement in the
presentation,” you say. “There is one element that we are missing.”
“One of the most important aspects of the strategy: our competitors,” Tiffany states.
“I’ve already done some analysis, and there are many in the global
market. It seems like there are several office furniture companies
thriving, but not as many custom furniture manufacturers,” Mike
“Well, we need to provide the board with some solid competitors. I’ll
work on finding our top two,” you say. Complete the following:
Who are your top 2 global competitors in the market?
Provide a strengths, weaknesses, opportunities, and threats (SWOT) analysis for each competitor.
Why are they direct competitors?
What is their competitive advantage?
Could you form a cooperative strategy with any of the competitors?
If so, how?
If not, why?
What strategies could you use to build a competitive market profile?