corrected. check attached file
ECON 1035 – BUSINESS STATISTICS 1
Due: 31 March 2017 at 7 pm (Singapore Time)
This is a group assignment with a minimum group size of two and a maximum group size of four. All group
members will receive marks according to the percentage of contribution mutually agreed by all group
members. All group members must be enrolled in the same lecture class.
The assignment must be provided in the form of a (brief) business report approximately 8-10 pages (including
the cover page). The structure of your (brief) business report must include 1] A Title, 2] An Executive
Summary, 3] An Introduction, and 4] Conclusions.
You must submit an electronic copy of your assignment in Blackboard. Hard copies will not be accepted. SHOW
YOUR WORK for calculation based questions.
This assignment requires the use of Microsoft Excel. If you have Windows, you will also need to use the Data
Analysis ToolPak. If you have a Mac with Excel 2011, you will need to use StatPlus:MAC LE.
% of contribution
Note: If all contributed equally, please indicate % of contribution for each group member as 100%.
Otherwise indicate correct % of contribution made by each group member.
Please indicate your lecturer’s name and lecture time:
Lecture day and time
Worldwide sales of mobile phones are a multi-billion dollar business. There is severe competition among the
major manufacturers to attract higher sales and greater market shares. To achieve this, companies compete with
each other on prices. However, for many customers, price may not be as important as the perceived quality of the
phone, especially as many phones are offered at “zero price” under various plans and contracts from service
Decision makers and markets at mobile-phone manufacturers would like to know what features of a mobile phone
are important to consumers. This would be especially important in helping to design effective marketing and