Description
For your final ethnographic project, you will be asked to select a research topic related to our course themes. For example, you may choose a topic concerning food deserts, the corporatization of agriculture, the sociocultural significance of a particular food, or globalization’s effects on food systems, among many other topics. You should conduct a mini-ethnography on your topic of choice, utilizing ethnographic methods such as participant observation, interviews, social media analysis, etc.
This class is about globalization impact on food consumption, I choose coffee and want to talk specific on effect of Seattle (USA) people's coffee consumption.
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Explanation & Answer
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Running head: STARBUCKS AND COFFEE GLOBALIZATION
Starbucks and Coffee Globalization
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STARBUCKS AND COFFEE GLOBALIZATION
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STARBUCKS AND COFFEE GLOBALIZATION
Introduction
Coffee is one of the most consumed drinks in the United States and the whole world. Its
origin is from Ethiopia in Africa, but its consumption has known no boundaries. It has been a
favorite food consumption since the 17th century, and its use has increased from the western to
the Middle East and in the Western hemisphere. Its spread is due to globalization which has given
consumers the liberty to choose. It has transformed influenced people, especially in the United
States Starbucks has played a major role in globalizing coffee consumption. The United States has
been among the countries with the highest consumption rate of coffee because of its strategic
decision-making process and constant innovation strategies. However, the increased globalization
has changed American life, and most people have become dependent on it.
Role of Starbucks in Coffee Globalization
The impact is considered positive as coffee contains various contents that are useful to
people's health. However, the issue of globalization has had negative impacts on people's life.
Starbucks has played an important role in coffee globalization, with negative impacts such as
interfering with people's culture and beliefs. In this study, we focused on customer observation
and their consumption habits of coffee Starbucks in Seattle and how it transforms to global impact.
In addition, we engaged in interviews with Starbucks employees and management, and a few
customers to identify their views on ho...
