Social Media

Anonymous
timer Asked: Mar 28th, 2017
account_balance_wallet $15

Question Description

You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.


The paper

  • Must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.
  • Must document all sources in APA style.
  • Must include a separate reference page that is formatted according to APA style.

Tutor Answer

mariam90
School: UCLA

Hoping you are doing great...Here is the paper. Let me know if you need it edited. Thanks!

Running Head: SOCIAL MEDIA REPUTATION MANAGEMENT

Social Media Reputation Management:
Taylor Swift Verses Apple Case Study
Firstname Lastname
Professor
Course
Date

1

TAYLOR SWIFT VERSES APPLE CASE STUDY

2

Introduction
The increased use of social Media has massive benefit in marketing and brand awareness.
However, there are also setbacks in use of social media, and this is one reason as to why
companies like Apple are refraining from embracing digital media as much as possible. One of
the negative elements of social media is how far a negative comment on a brand can go if a
frustrated client posts it. In most cases, Online Reputation management has been handled
through legal process, search engine optimized reputation cleaning strategies, and in s...

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