Competitive Analysis Strategic Management Plan and Target Market Essay

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Business Finance

Description

Creating an effective strategic management plan relies heavily on analysis of both your existing company and factors in the business environment that impact decision making. This is an essential part of the business process because it allows management to keep informed on changes and the information gathered is used to set goals and determine the future for the company. This assignment will require you to analyze the internal and external environment of your company and then use the information you've gathered to set strategic goals for the business and complete a market analysis.

For the assignment this week, write a paper that's at least two pages in length and completes the following:

Create a SWOT analysis for you company that is specific and explains choices thoroughly. Avoid being generic with your choices. Relate them directly to the industry and business that you've chosen. A minimum of four points should be present under each heading.

The internal portion of the SWOT could include quality of human capital, product lines, employee relations, and current internal business processes. Outside research is recommended.

The external portion of the SWOT could consider sociocultural factors, competitors, technology trends, suppliers' potential legal issues, and even changes in the economy. Again, outside research is recommended.

Based off of the information that you've gathered, create three strategic goals for your chosen company.

The strategic goals that you create here will set the stage for all of the course project assignments ahead. It's extremely important to choose long-term goals that fit with where you think the company should be headed and make use of the information you've gathered. After that is complete you will reiterated what a market analysis is and how it can be used by companies. Market analysis is essential for a business looking to make decisions about their industry and potential customers. This assignment will be the creation of a miniature market analysis for your course project company. It's important that your choices reflect the strategic goals set in your previous course project assignment. None of these assignments are created in a vacuum. All decisions should be related as this is really one large strategic management plan document. Look back in the course material and at your past assignment if you need to remind yourself. By the deadline this week, you'll need to write a market analysis for your company that's at least two pages in length and completes the following:

Industry Description Create a general industry description. If your business operates in multiple industries then choose the one you'd like to focus on.

Is the industry shrinking or growing and how much money is spent in that industry annually?

What stage is your company's product at in the product life cycle? Explain your answer.

What are three possible target markets for your business in this industry and what reasons did you have for choosing each?

Target Market Choose one target market from the three you identified in the industry description and define it.

What are the basics characteristics of your target market?

What features and benefits is this target market looking for from your business? Explain your answers.

Is this target market a niche or more of a main topic for companies in your industry? Explain your answers.

Competitive Analysis Identify the most successful business that you'll be competing against.

What are two strengths and weakness of your competitor?

Who is the target market that they pursue and what do you see to support this opinion?

How is your strategy and target market the same or different than theirs? Defend your choices.

Regulations Research at least one legal trend or specific law that will impact the way you do business in this industry. It can be something that already exists or something that may be coming in the near future. Discuss the law and why/how it impacts the way that you do business.

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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

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Walmart’s Internal, External, and Market Analysis

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Walmart’s Internal, External, and Market Analysis
Before developing a market strategy, companies need to know and understand the
industry, consumers, and the associated demands. Also, businesses need to understand how their
products fit into the expected growth in their industry. SWOT analysis is one of the most sought
tools that assist strategic managers in identifying the internal and external aspects likely to affect
operations success. Additionally, market analysis can be used to evaluate the market size in
terms of value and volume. In this light, the paper will conduct a SWOT and market analysis on
Walmart to determine internal and external factors affecting operations and the best strategies to
steer the company into the future.
SWOT Analysis
Strengths
Walmart has dominated the retail industry for decades, but the SWOT analysis reveals it
has overcome different obstacles to remain at the top. One of the strengths assisting this retailer
in staying ahead of the competition is its established retail brand. Walmart is the leading global
retailer due to its popularity and recognition. It also enjoys economies of scale, has a foothold in
leading markets, including ecommerce placing it in an enviable market position. Lastly, Walmart
operates through a highly efficient supply chain with minimal disruptions.
Weaknesses
Despite its competitive advantage and strength of operations, Walmart faces low-profit
margins. One of its main strategies for consumer attraction and retention is low pricing, which
has enabled enormous sales. The company manages the low returns margins by pressuring
employees to sell more and increasing its advertising efforts. Sometimes it is forced to cut down
costs by decreasing perks and salaries as well as emphasizing performance. Criticism towards

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base pays forced Walmart to increase hourly wages from $9 to $10 in 2016 (Walmart, 2021).
Besides, workers have complained about inadequate healthcare plans caused by decreased
benefits. An easy-to-copy business model affects the company’s uniqueness, meaning it has
nothing extraordinary from other retailers.
Opportunities
One of the significant opportunities exploited and used to penetrate overseas mar...


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