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Running Head: PART 2: INTERNAL ENVIRONMENTAL ANALYSIS
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: Internal Environmental Analysis
Contents
Introduction ..................................................................................................................................... 1
The Internal Environment ..............................................................Error! Bookmark not defined.
Strengths and Weaknesses: An assessment of organizational resources ..... Error! Bookmark not
defined.
Most Important Internal Environment Factors ..............................Error! Bookmark not defined.
Competitor Analysis ......................................................................Error! Bookmark not defined.
Organizational Structure and Its Influence on Performance ..........Error! Bookmark not defined.
Amazon.com Inc.'s Current Competitive Position.........................Error! Bookmark not defined.
Conclusion .....................................................................................Error! Bookmark not defined.
References ......................................................................................Error! Bookmark not defined.
Internal Environmental Analysis: Amazon.com
Introduction
The internal environmental analysis is an imperative endeavor in business management
since it ensures streamlined design and implementation of strategic plans. It evaluates a firm's
cost position, competency, and competitive viability in line to its market environment (Hitt,
Hoskisson, & Ireland, 2017). To conduct an internal environment analysis, an organization needs
to evaluate its strengths, opportunities, weaknesses, and threats (SWOT) analysis, and as well
assess the organizational resources to determine the apparent competitive position of the
business. The results of this process are exclusively relevant for the firm since they allow the
PART 2: INTERNAL ENVIRONMENTAL ANALYSIS
firm to develop strategic plans and objects that sustain and grow the business in highly evolving
markets (Hill, Jones, & Schilling, 2014).
Given this overview, the following article researchers on and analyzes the internal
business environment at Amazon.com. The paper studies Amazon.com Inc.'s strengths and
weaknesses perform a competitor analysis and evaluate the structural organization of the
business. This analysis helps to identify the firm's current competitive position in the global
markets and the possibilities that Amazon.com receives as a result of this post.
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Running Head: PART 2: INTERNAL ENVIRONMENTAL ANALYSIS
Part 2: Internal Environmental Analysis
Kimberly Bailey
University of Phoenix
STR/581
Professor Clarence Doelling
March 31, 2017
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PART 2: INTERNAL ENVIRONMENTAL ANALYSIS
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Contents
Introduction ..................................................................................................................................... 3
The Internal Environment ...........................................................................