Running head: APPLE IMPROVEMENT PLAN
The new process aims at achieving two main objectives. First, the organization aims at
increasing the number of sales in the company overall sales. Second, the organization aims at
making it easy for the new products to penetrate the market with the help of the organization
reputable name and current marketing. This will create a way to segment both customer
objectives and the company objectives (Hill, 2013). The new process implementation will also
help the organization understand their competitor in a better perspective as well as understanding
the company in an advanced way. Therefore, the plan will increase sale and make the
organization one of the world biggest mobile devices manufacturers.
The company will manufacture the new products right after its planning. This will
include planning ahead. The manufacturing of the new product will be done as the hiring of the
new marketers get underway. This includes the following. After hiring, market segmentation will
follow and the marketers will be assigned their location based on their geographical
backgrounds. This will be a week after the new product has been launched in the market. The
innovation incorporation with the organization strategy will be a continuous process that will
start from the beginning of manufacturing of the new product and in the market. This will
include continuous changes in the market based on the customer and competitor behavior.
The new process will be of great value to Apple Inc. because it will increase the market
share which will, in turn, improve the company brand recognition in the market. It will also help
Apple Inc. increase sales. Increased sales will translate to increased profits. This makes the
organizational financially stronger and better. The new process implementation will also increase
the number of products sold by the organization thus increasing the chances of tapping more
clients and meeting the need of the customer. Finally, the process will help the organization to
APPLE IMPROVEMENT PLAN
improve their competitiveness (Sadeghi, 2012). Therefore, the new process will make the
company stronger than it is today.
The management theories have played important roles in developing goals and
objectives. They helped in analyzing the current state of the organization and the possible change
that can be made to the company process to make the company better and competitive. The
theories also helped in understanding how the organization can implement changes without
necessarily changing the organization strategy. Theories also helped understand how innovation
can be easily incorporated into the organization process and make the organization powerful and
better. Understanding this helped in defining the route to follow and set up the right and real
goals and objectives.
APPLE IMPROVEMENT PLAN
Hill, M. E. (2013). Marketing strategy: The thinking involved. Thousand Oaks, Calif: SAGE
Sadeghi, S. (2012). Defensive Strategy - Apple's Overlooked Key to Success. Berlin: epubli
Apple Inc. is a multinational technology company involved in designing and creating
iTunes and iPod, desktop computers and Mac laptop, the revolutionary iPhone and iPad and the
S-X operating system. Essentially, a manager’s job in any workplace is to get the job done and to
deliver this, staff motivation is crucial. The company recently has had challenges as for years; the
company relied on its charismatic co-founder, Steve Jobs. Some of these challenges involve
preserving the company’s persona, managing growth and capturing the public imagination.
Apple Company has been able to motivate its staff not only to effectively and efficiently
do the job but also making sure that their employees enjoy doing the work. With their goal of
manufacturing great products, they use internal rewards to motivate their staff. They give their
employees challenging jobs, where the employee is pushed to his or her maximum potential. This
inspires employees and makes them feel respected because they are believed to possess the
potential to accomplish challenging tasks which make them strive for good results in their
performance. Apple Company has also met their staff safety standards, training needs and also
setting up an average salary. Additionally, Apple Inc. has developed a sense of obligation among
its staff where their interests have been aligned with the dream of the firm. This has improved their
commitment and inspired them to put an extra effort towards achieving the joint vision of the
overall business (O’Dea, 2014).
Apple Inc. boasts of having a great pool of talent from their large labor force. Moreover,
among the companies, strength is that it is known for its leading position in technological
innovation. Therefore, by exploiting these two strengths and believing in the fact that the company
THE APPLE INC. COMPANY
has the ability and capacity to develop new and innovative products and maintain its marketability,
there are high chances of adopting the same innovative strategy on the market. This is because
Apple has only been innovative in creating their products, but they have never concentrated or
rather focused much on how to penetrate their market of operation. Therefore, this paper proposes
a strategy for the organization to incorporate innovation in all their process from production to
marketing (Venugopal & Viswanathan, 2015). Essentially, this proposal focuses more on ensuring
that the company’s products are not marketed via the conventional marketing methods which are
also used by other companies operating within the same industry as Apple Inc. This strategy does
not involve revising the current production techniques. Instead, it insists on having new and
innovative marketing techniques.
This change will require Incorporation of new marketing strategy techniques and model in
an organizational strategy. This is because it is the strategy which governs the particular processes
to be implemented in order to achieve the objectives of an organization. Currently, Apple Inc. uses
the 4p’s marketing mix model. This model is seen as being suitable because of the diversification
and innovative objective of the company. For instance,
basing on the place concept, the
organization has increased its market presence by opening new markets and acquiring more market
shares. The development and designing of new and innovative products represent the product
concept, while their standard prices that are designed to maximize profitability represent the price
concept of the 4P marketing strategy (Choi, 2017). Lastly, the promotion concept of the strategy
is based on the enhanced company name of the Apple Inc. which is a trademark name in the phone
and phone accessories sector. This model is good and has been effective in pushing Apple Inc. to
THE APPLE INC. COMPANY
where it is. Therefore, there is no need to replace it. However, reinforcing it with another
marketing model is likely to enhance the marketability and profitability of the company.
As Giannakis, Harker, & Baum, (2015) argues, the 4Ps marketing strategy is mostly vital
for already established products and organizations. Therefore, Apple Inc. being an established
organization with a strong brand name, the model is suitable. However, there is a need to create
new markets and offer more information about the company’s new products. Therefore, a different
marketing model can be utilized for this function, and in this case, the 3C’s strategy model seems
to be highly suitable. This strategy will help the organization to increase the current number of
sales through utilization of a customized marketing strategy. This is because this strategy will
make the company be a pioneer mobile phone producer. The success probability of this
organizational marketing strategy and model is founded on the fact that Apple Inc. has strong
research capabilities as well as a strong culture of innovation and research.
The 3C marketing model has three parts which are represented by the Cs in the name. These
are the corporation, customers, and competition.
These are the clients to business, and Apple Inc. needs to focus on their interest and needs
first (Venugopal & Viswanathan, 2015). Therefore, most of the innovation produced by the
company should be customer centered and not just directed at revolutionizing the technological
aspect of the telephone sector. This can be achieved by;
Segmenting the company objectives. This could be achieved by differentiating the
products with regard to the unique ways that customers use their products. This does not merely
lie in the customer thinking but rather in client expectation.
THE APPLE INC. COMPANY
Segmenting by customer coverage. This will be aimed at optimizing the range of market
that Apple Inc. will be able to cover geographically. The spread should be based on establishing
a neutral or rather conducive point that balances the costs involved in expanding coverage with
the returns. This is because there are situations in which market expansion contributes to
Segmenting the market again. This is vital in helping the firm deal with competition, a
fact that will be suitable for Apple Inc. at the moment. This is because Apple faces new competition
each passing day as new companies enter into the mobile phone sector on a daily basis. This
reduces the effectiveness of the earlier segmentation by the company since the competitors are
focused on dissecting the market freshly. Therefore, for Apple to realize this market-based
segmentation, the amount of resources allocated to the business marketing should be enhanced so
as to effect positive change in the distribution of user mix by the existing market forces.
This involves developing new competitor based strategies. This can only happen by
increasing the product differentiation between Apple Inc. products and that of their competitors.
From the SWOT analysis, Apple Inc. can utilize these strengths.
Capitalize on the cost versus profit structure differences. This involves evaluating the
sources of profits and fixed costs ratio differences. This will enable Apple to have lower prices
due to lowering the fixed costs ratio and is likely to attract more clients to their products and result
in increased sales.
THE APPLE INC. COMPANY
This part of the 3C’s strategy model focuses on making the commonly better (Choi, 2017).
In this regard, Apple Inc. can also better itself through variation of their marketing approach. This
can be achieved through;
Sequencing and selectivity. Currently, the company has the edge over other players in the
same industry in terms of innovation. Therefore, to increase its strength, the organization can
consider becoming a market leader in other areas too. This proposal suggests that it can better its
status by enhancing its customer-focused initiatives such as quality products, excellence customer
care, and high relativity of their products to customer demands.
Apple Inc. is one of the leading phone manufacturers in the world. The company is highly
known for its creativity and innovation that are replicated in their products, a fact that distinguishes
it from other firms in the same industry. However, there has been increasing competition as other
players have joined the industry. Some of them have strong operational abilities that threaten Apple
Inc.’s long-standing dominance. Therefore, there is a need to enhance the company’s current status
in relation to the changing business environment. Varying the organization’s marketing strategy
and technique seems to be one of the fundamental changes that can help the organization to
progress well. This is because it will help it to sell more products, brace off competition, and
enhance its relationship with their customers. These features can be enhanced by implementing
the 3C’s model which changes Apple Inc.’s marketing focus from three standpoints that are
customers, competitors, and corporation.
THE APPLE INC. COMPANY
Marketing Theory Reflection
Apple’s effective expectations and the organizational culture has been the key factor to its
success, Culture, and capabilities in supporting new policies, new strategies, and new changes.
Managing sales performance is the most important sales manager’s skill through which they can
communicate their expectations, monitor behaviors and results, and provide regular feedback.
Setting expectations requires planning and the more time a manager invests at the front end, the
more effective the team will operate. Communication is also important when setting expectations.
Marketing theories are aimed at maximizing sales by positioning services and products in
the market in such a way that the customers will believe that they need to purchase them because
of their underlying benefits. Looking at the current 4P model that is being used by Apple Inc., the
new proposed strategy of incorporating the 3Cs strategy model will effectively merge with the
company as the 3C’s concepts of corporation, competitors, and consumers will help enhance the
place, product, price, and promotion components of the 4P marketing theory (Evans, 2016).
Therefore, by implementing the new proposed strategy that is focused on enhancing the marketing
techniques by the company through innovation, Apple Inc. will not be required to change all of its
organizational strategies. Consequently, this will result in reduced cost of implementation by the
company thereby making the changes viable. Moreover, the changes will impart little variation to
the company’s production strategies and techniques. This means that there will be no need of
employee skill enhancement through pre-training, a fact that will lead to increased cost saving
during change management.
In conclusion, the prospect of varying Apple Inc.’s marketing approach and strategies
offers a high promise of increasing the company’s sales. Moreover, it will have a direct bearing on
THE APPLE INC. COMPANY
creating an edge over the company’s competitors. Therefore, it is vital that the company’s board
adopt the proposed changes as they will also suit their current marketing theory.
THE APPLE INC. COMPANY
Chang, J. F. (2016). Business process management systems: strategy and implementation. CRC
Choi, I. (2017). A Study on Effect of Trust, Relationship Commitment on CollaborationOrientation
Cooperation and Coordination. Journal of Marketing and HR, 4(1).
Evans, W. D. (2016). Introduction to Social Marketing Research. Social Marketing Research for
Global Public Health: Methods and Technologies.
Giannakis, D., Harker, M. J., & Baum, T. (2015). Human resource management, services and
relationship marketing: the potential for cross-fertilization. Journal of Strategic Marketing,
O’Dea, M. (2014). Process improvement.
Venugopal, S., & Viswanathan, M. (2015). Developing customer solutions for subsistence
marketplaces in emerging economies: a bottom–up to 3C (customer, community, and
context) approach. Customer Needs and Solutions, 2(4), 325-336.
Running head: APPLE INC.
Apple’s SWOT analysis focuses on the most important strengths that the company can use
to advance its position and economic enactment, including the weaknesses and threats that should
be handled through new plans (Grant, 2016). The SWOT analysis of Apple Inc. also classifies the
key opportunities that outline the strategic direction of the corporation.
Apple Company has been regarded as the top innovator in mobile device technology and
an exclusive and reputed company. The company has a strong brand image, high-profit limits, and
operative innovation development. Moreover, the corporation can introduce profitable, innovative
products and sustains its premium pricing policy.
Just like it has strengths, the company has its weaknesses which can serve as an obstacle
to the growth of the business. Apple has a narrow distribution system because of its policy of
exclusivity which bounds the market reach of the company (Purkayastha & Sharma, 2016). In
addition, the company’s price is very high and may not be affordable to lots of individuals.
The greatest opportunity that the corporation has is that the new products will improve the
market share of the company and will support the competitive advantage of the organization.
Samsung being the main competitor of Apple Corporation is also the only source of application
computers for Apple’s products. Furthermore, increase in sales will offer a good opportunity to
enlarge its shares.
The threats of this company could be the hasty technological revolution, which means that
the buyer’s interest can converse anytime and the outcome is a failure. Another threat can be an
increase in tax, price pressure from its main competitor, Samsung over main mechanisms, and
most significant if the rivals move in wired music advertising (Purkayastha & Sharma, 2016).
Therefore, this can be a threat and loss of corporation’s income.
Summary and How to Use SWOT Analysis
Apple Company’s recent success is related to the capability of the firm to deploy its
strengths to overcome weaknesses and threats, and to maximize opportunities. The SWOT analysis
of the company provides understandings on the activities of the corporation to exploit its
development based on those strengths and opportunities. The SWOT analysis also shows the most
significant concerns that the company must handle. For example, the threat of rivalry is among the
most noteworthy. An insight of the changing aspects of internal and external considered issues
also assists investors to assess the value of Apple’s industry (Nwogugu, 2015). Therefore, the
SWOT analysis of the company is of applied use for stakeholders and the leaders and managers of
Apple’s SWOT analysis shows that the company owns major strengths that can be used to
address managerial weaknesses successfully. The corporation can also use these strengths to
maximize the opportunity to enlarge its supply system. Additionally, Apple can use its strong
brand image and hasty growth processes to improve and launch different product appearances
effectively. Nevertheless, the company faces the noteworthy challenges of forceful competition
and imitation, which are key threats affecting competitors in the firm. An appropriate course of
action is to solve these threats through a stronger clear selection, together with constant innovation
to make sure that there is a competitive advantage of the products of the company even when
players try to imitate (Nwogugu, 2015).
Business Strategy Using Contingency Theory
In circumstances where the development of foreign markets ascertains to be ineffective,
Apple should then target at engaging in the particular markets that it has recognized at the moment
since these markets have now ascertained to be effective to the corporation. The current strategies
would also be uncontrolled and implement the new strategies that have proved fruitful of the
corporation over the years (Nwogugu, 2015). After the loss of Steve Jobs, the company was left
with an enormous emptiness that many people thought it would not be easy to fill. Nevertheless,
the new CEO and the other workers have verified over the last few months that the also have the
ability to take the corporation to new heights even without Steve Jobs.
However, to make certain that the corporation is always doing well; the management has
an obligation to frequently review several figures against the predicted figures to determine
whether the company ...
Purchase answer to see full