Process Improvement Plan: Identifying Resources and Developing a Budget (2-Part)

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timer Asked: Mar 30th, 2017
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Question Description

Part 1

For this section of your process improvement plan, you will determine the resources you will require in order to successfully integrate the new process. Your resources section should include the following:

  • Software
  • Hardware
  • Real estate
  • Training materials
  • Downtime due to training
  • Employee payment for training
  • Human capital (trainers, management, and new employees)

Be sure to provide rationale for the identified resources. You need to convince the board and stakeholders that you do in fact need these resources.

For this part of your process improvement plan, the attached files will help guide the Resource Requirements in order to respond to the following questions.

  • What should to be included in the different types of resources that you need to successfully complete this project?
    • Time
    • Money
    • People
  • How long do you plan to spend fully integrating the process, training employees, and updating all documents?
  • Why do you need these resources?
  • Does the company have enough financial resources to allow for the change? Review the organization’s financial statements, if it is a public organization, in order to determine whether or not this is feasible. Publicly traded organizations have financial data available to the general public that should help to accomplish this.

Things to Remember!

  • Your Part 1 paper should be at a minimum of 4 pages, not counting a cover page or reference page.
  • Justify your recommendations by including in-text citations and references.
  • Format following APA guidelines

Part 2

For this part of your process improvement plan, you will be creating a proposed budget. Please review the budgeting template in the resources section of this module. You will need to consider things such as paying employees, supplies, lost time, and training.

Your budget should clearly state the needed resources and how those resources will be used.

Things to Remember!

  • Submit your budget in an Excel spreadsheet.



Unformatted Attachment Preview

Running head: APPLE IMPROVEMENT PLAN 1 The new process aims at achieving two main objectives. First, the organization aims at increasing the number of sales in the company overall sales. Second, the organization aims at making it easy for the new products to penetrate the market with the help of the organization reputable name and current marketing. This will create a way to segment both customer objectives and the company objectives (Hill, 2013). The new process implementation will also help the organization understand their competitor in a better perspective as well as understanding the company in an advanced way. Therefore, the plan will increase sale and make the organization one of the world biggest mobile devices manufacturers. The company will manufacture the new products right after its planning. This will include planning ahead. The manufacturing of the new product will be done as the hiring of the new marketers get underway. This includes the following. After hiring, market segmentation will follow and the marketers will be assigned their location based on their geographical backgrounds. This will be a week after the new product has been launched in the market. The innovation incorporation with the organization strategy will be a continuous process that will start from the beginning of manufacturing of the new product and in the market. This will include continuous changes in the market based on the customer and competitor behavior. The new process will be of great value to Apple Inc. because it will increase the market share which will, in turn, improve the company brand recognition in the market. It will also help Apple Inc. increase sales. Increased sales will translate to increased profits. This makes the organizational financially stronger and better. The new process implementation will also increase the number of products sold by the organization thus increasing the chances of tapping more clients and meeting the need of the customer. Finally, the process will help the organization to APPLE IMPROVEMENT PLAN 2 improve their competitiveness (Sadeghi, 2012). Therefore, the new process will make the company stronger than it is today. The management theories have played important roles in developing goals and objectives. They helped in analyzing the current state of the organization and the possible change that can be made to the company process to make the company better and competitive. The theories also helped in understanding how the organization can implement changes without necessarily changing the organization strategy. Theories also helped understand how innovation can be easily incorporated into the organization process and make the organization powerful and better. Understanding this helped in defining the route to follow and set up the right and real goals and objectives. APPLE IMPROVEMENT PLAN 3 Reference Hill, M. E. (2013). Marketing strategy: The thinking involved. Thousand Oaks, Calif: SAGE Publications. Sadeghi, S. (2012). Defensive Strategy - Apple's Overlooked Key to Success. Berlin: epubli GmbH. Introduction Apple Inc. is a multinational technology company involved in designing and creating iTunes and iPod, desktop computers and Mac laptop, the revolutionary iPhone and iPad and the S-X operating system. Essentially, a manager’s job in any workplace is to get the job done and to deliver this, staff motivation is crucial. The company recently has had challenges as for years; the company relied on its charismatic co-founder, Steve Jobs. Some of these challenges involve preserving the company’s persona, managing growth and capturing the public imagination. Apple Company has been able to motivate its staff not only to effectively and efficiently do the job but also making sure that their employees enjoy doing the work. With their goal of manufacturing great products, they use internal rewards to motivate their staff. They give their employees challenging jobs, where the employee is pushed to his or her maximum potential. This inspires employees and makes them feel respected because they are believed to possess the potential to accomplish challenging tasks which make them strive for good results in their performance. Apple Company has also met their staff safety standards, training needs and also setting up an average salary. Additionally, Apple Inc. has developed a sense of obligation among its staff where their interests have been aligned with the dream of the firm. This has improved their commitment and inspired them to put an extra effort towards achieving the joint vision of the overall business (O’Dea, 2014). Proposed Change Apple Inc. boasts of having a great pool of talent from their large labor force. Moreover, among the companies, strength is that it is known for its leading position in technological innovation. Therefore, by exploiting these two strengths and believing in the fact that the company THE APPLE INC. COMPANY 2 has the ability and capacity to develop new and innovative products and maintain its marketability, there are high chances of adopting the same innovative strategy on the market. This is because Apple has only been innovative in creating their products, but they have never concentrated or rather focused much on how to penetrate their market of operation. Therefore, this paper proposes a strategy for the organization to incorporate innovation in all their process from production to marketing (Venugopal & Viswanathan, 2015). Essentially, this proposal focuses more on ensuring that the company’s products are not marketed via the conventional marketing methods which are also used by other companies operating within the same industry as Apple Inc. This strategy does not involve revising the current production techniques. Instead, it insists on having new and innovative marketing techniques. Process Implementation This change will require Incorporation of new marketing strategy techniques and model in an organizational strategy. This is because it is the strategy which governs the particular processes to be implemented in order to achieve the objectives of an organization. Currently, Apple Inc. uses the 4p’s marketing mix model. This model is seen as being suitable because of the diversification and innovative objective of the company. For instance, basing on the place concept, the organization has increased its market presence by opening new markets and acquiring more market shares. The development and designing of new and innovative products represent the product concept, while their standard prices that are designed to maximize profitability represent the price concept of the 4P marketing strategy (Choi, 2017). Lastly, the promotion concept of the strategy is based on the enhanced company name of the Apple Inc. which is a trademark name in the phone and phone accessories sector. This model is good and has been effective in pushing Apple Inc. to THE APPLE INC. COMPANY 3 where it is. Therefore, there is no need to replace it. However, reinforcing it with another marketing model is likely to enhance the marketability and profitability of the company. As Giannakis, Harker, & Baum, (2015) argues, the 4Ps marketing strategy is mostly vital for already established products and organizations. Therefore, Apple Inc. being an established organization with a strong brand name, the model is suitable. However, there is a need to create new markets and offer more information about the company’s new products. Therefore, a different marketing model can be utilized for this function, and in this case, the 3C’s strategy model seems to be highly suitable. This strategy will help the organization to increase the current number of sales through utilization of a customized marketing strategy. This is because this strategy will make the company be a pioneer mobile phone producer. The success probability of this organizational marketing strategy and model is founded on the fact that Apple Inc. has strong research capabilities as well as a strong culture of innovation and research. The 3C marketing model has three parts which are represented by the Cs in the name. These are the corporation, customers, and competition. Customers These are the clients to business, and Apple Inc. needs to focus on their interest and needs first (Venugopal & Viswanathan, 2015). Therefore, most of the innovation produced by the company should be customer centered and not just directed at revolutionizing the technological aspect of the telephone sector. This can be achieved by; Segmenting the company objectives. This could be achieved by differentiating the products with regard to the unique ways that customers use their products. This does not merely lie in the customer thinking but rather in client expectation. THE APPLE INC. COMPANY 4 Segmenting by customer coverage. This will be aimed at optimizing the range of market that Apple Inc. will be able to cover geographically. The spread should be based on establishing a neutral or rather conducive point that balances the costs involved in expanding coverage with the returns. This is because there are situations in which market expansion contributes to diminishing returns. Segmenting the market again. This is vital in helping the firm deal with competition, a fact that will be suitable for Apple Inc. at the moment. This is because Apple faces new competition each passing day as new companies enter into the mobile phone sector on a daily basis. This reduces the effectiveness of the earlier segmentation by the company since the competitors are focused on dissecting the market freshly. Therefore, for Apple to realize this market-based segmentation, the amount of resources allocated to the business marketing should be enhanced so as to effect positive change in the distribution of user mix by the existing market forces. The Competitors This involves developing new competitor based strategies. This can only happen by increasing the product differentiation between Apple Inc. products and that of their competitors. From the SWOT analysis, Apple Inc. can utilize these strengths. Capitalize on the cost versus profit structure differences. This involves evaluating the sources of profits and fixed costs ratio differences. This will enable Apple to have lower prices due to lowering the fixed costs ratio and is likely to attract more clients to their products and result in increased sales. THE APPLE INC. COMPANY 5 The Corporation This part of the 3C’s strategy model focuses on making the commonly better (Choi, 2017). In this regard, Apple Inc. can also better itself through variation of their marketing approach. This can be achieved through; Sequencing and selectivity. Currently, the company has the edge over other players in the same industry in terms of innovation. Therefore, to increase its strength, the organization can consider becoming a market leader in other areas too. This proposal suggests that it can better its status by enhancing its customer-focused initiatives such as quality products, excellence customer care, and high relativity of their products to customer demands. Conclusion Apple Inc. is one of the leading phone manufacturers in the world. The company is highly known for its creativity and innovation that are replicated in their products, a fact that distinguishes it from other firms in the same industry. However, there has been increasing competition as other players have joined the industry. Some of them have strong operational abilities that threaten Apple Inc.’s long-standing dominance. Therefore, there is a need to enhance the company’s current status in relation to the changing business environment. Varying the organization’s marketing strategy and technique seems to be one of the fundamental changes that can help the organization to progress well. This is because it will help it to sell more products, brace off competition, and enhance its relationship with their customers. These features can be enhanced by implementing the 3C’s model which changes Apple Inc.’s marketing focus from three standpoints that are customers, competitors, and corporation. THE APPLE INC. COMPANY 6 Marketing Theory Reflection Apple’s effective expectations and the organizational culture has been the key factor to its success, Culture, and capabilities in supporting new policies, new strategies, and new changes. Managing sales performance is the most important sales manager’s skill through which they can communicate their expectations, monitor behaviors and results, and provide regular feedback. Setting expectations requires planning and the more time a manager invests at the front end, the more effective the team will operate. Communication is also important when setting expectations. Marketing theories are aimed at maximizing sales by positioning services and products in the market in such a way that the customers will believe that they need to purchase them because of their underlying benefits. Looking at the current 4P model that is being used by Apple Inc., the new proposed strategy of incorporating the 3Cs strategy model will effectively merge with the company as the 3C’s concepts of corporation, competitors, and consumers will help enhance the place, product, price, and promotion components of the 4P marketing theory (Evans, 2016). Therefore, by implementing the new proposed strategy that is focused on enhancing the marketing techniques by the company through innovation, Apple Inc. will not be required to change all of its organizational strategies. Consequently, this will result in reduced cost of implementation by the company thereby making the changes viable. Moreover, the changes will impart little variation to the company’s production strategies and techniques. This means that there will be no need of employee skill enhancement through pre-training, a fact that will lead to increased cost saving during change management. In conclusion, the prospect of varying Apple Inc.’s marketing approach and strategies offers a high promise of increasing the company’s sales. Moreover, it will have a direct bearing on THE APPLE INC. COMPANY 7 creating an edge over the company’s competitors. Therefore, it is vital that the company’s board adopt the proposed changes as they will also suit their current marketing theory. THE APPLE INC. COMPANY 8 References Chang, J. F. (2016). Business process management systems: strategy and implementation. CRC Press. Choi, I. (2017). A Study on Effect of Trust, Relationship Commitment on CollaborationOrientation (3C's), Performance and Satisfaction-Focused on Communication, Cooperation and Coordination. Journal of Marketing and HR, 4(1). Evans, W. D. (2016). Introduction to Social Marketing Research. Social Marketing Research for Global Public Health: Methods and Technologies. Giannakis, D., Harker, M. J., & Baum, T. (2015). Human resource management, services and relationship marketing: the potential for cross-fertilization. Journal of Strategic Marketing, 23(6), 526-542. O’Dea, M. (2014). Process improvement. Venugopal, S., & Viswanathan, M. (2015). Developing customer solutions for subsistence marketplaces in emerging economies: a bottom–up to 3C (customer, community, and context) approach. Customer Needs and Solutions, 2(4), 325-336. Running head: APPLE INC. 1 SWOT Analysis Apple’s SWOT analysis focuses on the most important strengths that the company can use to advance its position and economic enactment, including the weaknesses and threats that should be handled through new plans (Grant, 2016). The SWOT analysis of Apple Inc. also classifies the key opportunities that outline the strategic direction of the corporation. Strengths Apple Company has been regarded as the top innovator in mobile device technology and an exclusive and reputed company. The company has a strong brand image, high-profit limits, and operative innovation development. Moreover, the corporation can introduce profitable, innovative products and sustains its premium pricing policy. Weaknesses Just like it has strengths, the company has its weaknesses which can serve as an obstacle to the growth of the business. Apple has a narrow distribution system because of its policy of exclusivity which bounds the market reach of the company (Purkayastha & Sharma, 2016). In addition, the company’s price is very high and may not be affordable to lots of individuals. Opportunity The greatest opportunity that the corporation has is that the new products will improve the market share of the company and will support the competitive advantage of the organization. Samsung being the main competitor of Apple Corporation is also the only source of application computers for Apple’s products. Furthermore, increase in sales will offer a good opportunity to enlarge its shares. 2 APPLE INC. Threats The threats of this company could be the hasty technological revolution, which means that the buyer’s interest can converse anytime and the outcome is a failure. Another threat can be an increase in tax, price pressure from its main competitor, Samsung over main mechanisms, and most significant if the rivals move in wired music advertising (Purkayastha & Sharma, 2016). Therefore, this can be a threat and loss of corporation’s income. 3 APPLE INC. Summary and How to Use SWOT Analysis Apple Company’s recent success is related to the capability of the firm to deploy its strengths to overcome weaknesses and threats, and to maximize opportunities. The SWOT analysis of the company provides understandings on the activities of the corporation to exploit its development based on those strengths and opportunities. The SWOT analysis also shows the most significant concerns that the company must handle. For example, the threat of rivalry is among the most noteworthy. An insight of the changing aspects of internal and external considered issues also assists investors to assess the value of Apple’s industry (Nwogugu, 2015). Therefore, the SWOT analysis of the company is of applied use for stakeholders and the leaders and managers of the company. Apple’s SWOT analysis shows that the company owns major strengths that can be used to address managerial weaknesses successfully. The corporation can also use these strengths to maximize the opportunity to enlarge its supply system. Additionally, Apple can use its strong brand image and hasty growth processes to improve and launch different product appearances effectively. Nevertheless, the company faces the noteworthy challenges of forceful competition and imitation, which are key threats affecting competitors in the firm. An appropriate course of action is to solve these threats through a stronger clear selection, together with constant innovation to make sure that there is a competitive advantage of the products of the company even when players try to imitate (Nwogugu, 2015). 4 APPLE INC. Business Strategy Using Contingency Theory In circumstances where the development of foreign markets ascertains to be ineffective, Apple should then target at engaging in the particular markets that it has recognized at the moment since these markets have now ascertained to be effective to the corporation. The current strategies would also be uncontrolled and implement the new strategies that have proved fruitful of the corporation over the years (Nwogugu, 2015). After the loss of Steve Jobs, the company was left with an enormous emptiness that many people thought it would not be easy to fill. Nevertheless, the new CEO and the other workers have verified over the last few months that the also have the ability to take the corporation to new heights even without Steve Jobs. However, to make certain that the corporation is always doing well; the management has an obligation to frequently review several figures against the predicted figures to determine whether the company ...
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School: Boston College

Attached.

Running head: APPLE IMPROVEMENT PLAN

APPLE IMPROVEMENT PLAN

By (name)

Course
Professor
Institution
Date

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APPLE IMPROVEMENT PLAN

2

Software Requirements

Customer Relationship Management System (CRM)

For the process improvement to be successful, the company will need to have a
comprehensive customer relationship management system. The term customer relationship is
used to describe the practices, strategies the technologies used by any company in analysing
and managing the interaction with their consumers throughout their life cycle (Jarvis, 2016).
The major goal of this is to improve the company relationship with the consumers and in the
process help in driving the sales high and maintain the customer loyalty. The company will
use the system to gather all the information on the customers across the various point of
interaction between them. The system will also consolidate all the information about the
customers making easier to manage and access it. The CRM software will help the company
grow their sales by

Automating marketing: the CRM system will have tools that allow for marketing
automation abilities to automate the repetitive tasks in the company. This will facilitate the
company marketing efforts to customers at various points in their life cycle.

Sales force automation- This automation helps to avoid duplicate efforts between the
salespeople and the consumers. The CRM software will ensure the company achieves this by
a routine track of all the contacts and follow up between the two parties.

Geolocation technology- The Company will use the system to launch geographical,
marketing promotions which will be based on the consumer physical location. The
Geolocation ...

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