Marketing communications perspective report

Jan 20th, 2015
KateS
Category:
Accounting
Price: $20 USD

Question description

Choose two (2) print ads from a newspaper or a magazine.  Evaluate it using the various elements of the basic communications model presented in Chapter 5.  Your analysis should address the following areas:

  • A discussion of the source used in the advertisement and why the source is or is not appropriate for the message
  • The way in which the message is encoded including the use of visual and verbal elements
  • A discussion of the channel or medium in which the ad was placed, such as the particular newspaper or magazine, and why you think this publication was chosen by the advertiser
  • The process by which the message might be received or decoded by the target audience.  Choose one of the response hierarchy models discussed in the chapter and discuss how the source and message might influence various stages of the model.
  • What type of feedback might the advertiser use to evaluate the effectiveness of the message?

What is your overall opinion of this ad from a marketing communications perspective?  What changes, if any, would you recommend to improve the communication effectiveness of the ad?

The project should follow MLA Guidelines.


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