Assessment Guide
MBA 5005 - Managing Human Capital
For the assessment of MBA Unit 5005, there are three assessment tasks you have to fulfil in order to complete the unit.
Details are given in the unit descriptor and on “Studyboard@VIT”.
Some clarification on each assessment:
1.
2.
3.
ASSESSMENT 1:
Discussion Participation: You will be assessed based on your accessible login on LMS, using the CHAT
on the LMS. Also, your interaction through email etc. with faculty and coordinators in Australia will be
considered. No assessment is undertaken by any other facilitator.
ASSESSMENT 2:
Individual Report - Scenario Case Study: You will individually develop and complete three scenario
case studies, each with a different deliverable focus (PowerPoint presentation, reports, communication
exercises). The scenarios are based around a single organisation and may include reporting student
assessment of the impact of introducing performance management; handling economic shock in
organisations or crisis management planning.
ASSESSMENT 3:
Small Group Presentation: In groups of 3-4, you will complete a power point presentation. The presentation is based on a single global organisation and must include human resource turnaround strategies;
research informed cultural improvement initiatives; specifying senior executive position requirements
and utilising available linked in profiles to identify candidates.
Assessment time table:
NO.
ASSESSMENT NAME
DATE OF SUBMISSION
Week 2, 3, 4, 5 Due by
Sunday, 11:55pm
1
Discussion Participation: 20% weightage
2
Individual Scenario Case Study: 40% weightage
Week 4 Due by Friday,
11:55pm
3
Small Group Presentation: 40% weightage
Week 6 Due by Friday,
11:55pm
1
Each week our LMS will guide you for that particular week, these all are the course requirement of our MBA programme.
For each assessment, our “Studyboard@VIT” will provide details on assessment task and guidelines including how you will
be assessed on each assessment task, marking criteria and so on.
The Following Instruction strictly applicable all through our MBA Programme;
> 1. The assessments are an important part of unit progression and are to be attended to diligently. Hence, no attempt at
an assessment means no marks.
> 2. No assessment is allowed beyond a time limit as given and announced and therefore, to be submitted in time. Late
submission would attract 10%-mark deductions for each day late submission.
> 3. Assessment must be followed as per the guidelines provided. For example, if the assessment is on writing report
with 2000 words, the word count is important. Where the word count deviates by more than 10%, there will be a 10%
mark deduction.
> 4. All assessments must be submitted to VIT, Australia and will be checked, marked and provided with feed
back. All assessment must be undertaken by VIT, Australia.
> 5. Assessment can be submitted only on LMS who will scan the assignments/answer papers and will submit on the
same day to VIT, Australia.
> 6. The final mark is the weighted assessment marks across the entire unit.
> 7. Students are required to achieve at least 40% in each assessment component and an overall mark of 50% to achieve
a pass grade in the unit. If a student does not achieve 40% in an assessment and the overall mark for the unit is
more than 50%, then a mark of 49% will be recorded for the unit
> 8. The authorised agent/ local facilitator can help students understand the various parts of the assessment and also
will be appointed as “Invigilator” (supervision only) for the assessment.
Note - For all assignments, the preferred layout is in 12-point Calibri, with 1.5 line spacing, 5 centimetres left-hand margins
and bold headings. Whenever you use the ideas and arguments of other writers, you must make reference to the writers
and their work. By acknowledging the work of others, you avoid plagiarism. The APA style requires a reference list at the
end of your assignment. It is arranged in alphabetical order by author surname.
For further Enquiry or clarification, you can contact coordinator through emails.
Further details on each assessment for MBA 5005 is given in the subsequent pages.
2
Assessment 1
Discussion Participation: Weightage 20%
Guidelines
> 1. In this class, on line discussion will count towards
your overall grade for the course. The purpose of the
discussion board is to frame and promote collaborative learning. Active and regular participation is not
only important from the lecturer’s point of view but is
also important for you in learning the course content
and in developing your thoughts and position on
various topics.
The Assessor will be asses you on the following
> 2. You are expected to participate in at least 3 different
forums. You should begin at least one thread and
provide at least three posts in response to other
participants’ threads. Posting should be a minimum
of one short paragraph and a maximum of two
paragraphs. Word totals for each post should be in the
100-200 words range.
> c. Pose new possibilities or opinions not previously
voiced.
> 3. While on discussion: You agree or disagree explain
why with supporting evidence and concepts from the
readings or a related experience. Include a reference,
link, or citation when appropriate.
Discussion and Participation:
> a. Are made in a timely fashion, giving others an
opportunity to respond.
> b. Are thoughtful with appropriate analysis of the
content or question asked.
> d. Are ideas are expressed clearly, concisely. Uses
appropriate vocabulary. Is attentive to spelling and
grammar.
> e. Spend the time construct creative, challenging and
engaging discussion assignments, which promote
participation.
> 4. While on discussion: Be organized in your thoughts
and ideas. Incorporate correlations with the assigned
readings or topics. Stay on topic. Provide evidence of
critical thinking in your responses or interactions
Avoid summarizing.
> 5. During the discussion: Contribute to the learning
community by being creative in your approaches to
topics, being relevant in the presented viewpoints, and
attempting to motivate the discussion.
> 6. In discussion: Be aware of grammar and
sentence mechanics. Use proper etiquette.
> 7. Remember that being respectful is critical at all times
in the classroom, online and during forum chat
discussions.
3
Grading Criteria Assessment Task 1: Forum Discussion (20%)
Criteria
Excellent
(A 80-100%)
Very Good
(B 70-79%)
Good
(C 60-69%)
Pass
(D 50-59%)
Fail
(N 0-49%)
Context and
critical thinking
✓Comments always insightful
& constructive
✓Uses appropriate terminology.
✓Comments balanced between general impressions,
opinions & specific, thoughtful
criticisms, or contributions.
✓Comments mostly insightful
& constructive
✓Mostly uses appropriate
terminology.
✓Comments are mostly relevant with the discussion
✓Comments are occasionally
insightful & constructive.
✓Occasionally use appropriate
terminology
✓Comments are occasionally
too general or not relevant to
the discussion.
✓Comments are sometimes
constructive, with occasional
signs of insight.
✓Student does not use appropriate terminology.
✓Comments not always relevant to the discussion.
✓Comments are uninformative.
✓Lacking in appropriate
terminology.
✓Heavy reliance on opinion &
personal taste.
Disciplinary
Knowledge
✓Disciplinary knowledge is
clearly presented and uses
disciplinary language authoritatively.
✓Shows critical understanding
of the issue presented and
demonstrates depth and accuracy of understanding.
✓Disciplinary knowledge is
clearly presented and uses
disciplinary language competently.
✓Shows a proficient awareness of the issue presented
and demonstrates accuracy of
understanding.
✓Disciplinary knowledge is
presented and uses disciplinary language approaching
competency.
✓Shows an awareness of the
issue presented and demonstrates limited content understanding
✓Disciplinary knowledge lacks
clarity and uses disciplinary
language tentatively.
✓Shows an awareness of the
issue presented and some
evidence of gaining new understanding.
✓Disciplinary knowledge is
unclear and does not use the
language of the discipline in a
sustained fashion.
✓demonstrates no evidence of
gaining new understanding.
Grammar and
Vocabulary
✓Employs excellent discipline-based vocabulary
relevant to the context and
adheres to grammatical convention.
✓Employs a competent
discipline-based vocabulary
relevant to the context and
adheres to grammatical convention.
✓Employs a developing disciplinary based vocabulary that
adheres to the basic rules of
grammar.
✓Demonstrates limited disciplinary based vocabulary that
adheres to the basic rules of
grammar, with a number of
errors.
✓The task largely reverts to
the use of non-discipline specific vocabulary with grammatical errors that interfere with
meaning.
Referencing
✓Employs an accurate academic referencing convention
citing multiple sources.
✓Employs an accurate academic referencing convention
citing multiple sources, with
some errors.
✓Employs a basic academic referencing convention
appropriate to the discipline,
with an adequate number of
sources.
✓Employs a basic academic
referencing convention appropriate to the discipline with
limited sources.
✓Shows unfamiliarity with,
and inconsistent application
of the conventions of academic referencing with inadequate
sources.
Timely
participation
Total marks
It is important to check how student has been manage timing and promptness
Comments
4
Marks Structure
Assessment 2
Individual Scenario Case Study: Weightage 40%
Guidelines
Students will Individually develop and complete a scenario case studies. This assignment requires that you write a
3,000-word individual report. The scenario is based around
a single organisation and may include reporting student
assessment of the impact of introducing performance
management; handling economic shock in organisations
and crisis management planning. This will involve critically assessing the issues presented in the case alongside
theory/literature and making recommendations for improvements to the management systems/approaches used
by the case study organisation. Recommendations should
demonstrate your understanding of best practice concepts
in the academic literature and should provide examples of
how organisational policy and practices can be revised to
improve efficiency and/or effectiveness of operations.
Process of the written Assessment:
In a scenario case study, you should investigate a business
problem, examine the alternative solutions, and propose
the most effective solution using supporting evidence.
Case study report should be written in appropriate business language so that your analysis and discussion have
an objective tone. Your writing should be clear and concise and be in your own words. Use headings to guide the
reader and include tables or diagrams that make the case
clearer. The scenarios are based around a single organisation selected by the students, where based on the real case,
student need to develop and complete a report based on
three different areas:
> 1. Introducing performance management
> 2. Handling economic shock in organisations
> 3. Crisis management planning
The characteristics of a Scenario Case Study are:
A case scenario is a detailed report of a company, industry,
person, or a project over a particular time period. Cases are
used as a basic tool for group discussion which enables the
participating student to take up the roles of key players in
actual business situations. The case method describes real
management issues in real companies.
What to be included in a case scenario?
> Introduces the case, including the background and the
scenario.
> Describes the purpose and the background of the study
and the specific questions you are trying to answer.
> Describe what you found through your investigations,
e.g. the main themes that came out in interviews,
responses to questionnaires, significant observations.
> Explain the significance of the study and what can be
learnt from it.
> Note that a case study is a study of a situation so you
can’t generalise the results to all other situations. That
means your report should focus on what can be learnt
about that situation and the individuals involved.
> Recommendations provides proposals for future action
to solve the problem or improve the situation.
Uses of case scenarios strengthen practical thinking as well
as allow students to study those specific examples and
apply that knowledge to new, though relatable, situations.
The effectiveness of this instructional strategy is accomplished through an appropriate situation in which a problem relates to both the interests and experience levels of
the involved students. Scenario case studies also provides
the opportunity for group brainstorming.
How to present a high-quality scenario case study?
> Analyse the problem
> Provide solution
> Reveal real business difficulties
> Include specific, quantifiable results
> Build suspense, have a satisfying conclusion
> Solve a generalizable business problem
5
Grading Criteria Assessment Task 2: Case study (40%)
Criteria
Excellent
(A 80-100%)
Very Good
(B 70-79%)
Good
(C 60-69%)
Pass
(D 50-59%)
Fail
(N 0-49%)
Argument and
Context
✓Excellent, logically
developed structure matched
to the task.
✓Generates a highly
developed, focused, and
sustained argument(s) related
to the essay topic
✓Uses logically developed
structure matched to the task.
✓Generates developed and
focused argument(s) related
to the essay topic.
✓Uses somewhat logical
structure of paragraphs but
with errors.
✓Generates few developed
and focused argument(s)
related to the essay topic.
✓Poor logic in structure of
paragraphs.
✓Poor development and focus
of argument(s) related to the
essay topic.
✓Paragraph structure is not
clear, well ordered, or logical.
✓Generates a series of
statements or claims without
connecting these to form a
clear, logical argument.
Critical
Thinking
✓Classifies multiple
perspectives employing and
integrating theory very well.
✓Explores relationships
between component
elements/variables.
✓Integrates perspectives to
develop insights.
✓Classifies perspectives
employing and integrating
some theory.
✓Explores relationships
between component
elements/variables.
✓Integrates contrasting
perspectives to develop
insights.
✓Identifies, compares, and
contrasts perspectives in a
wider context with limited
theoretical application.
✓Organises component
elements/variables in a given
framework.
✓Formulates a response that
integrates perspectives
✓Poor comparison and
contrast of key perspectives
with limited theoretical
application. Poor organisation
of elements/variables in a
given framework.
✓Response does not
integrate contra
✓Does not compare and contrast key perspectives.
✓Unable to organise elements/variables in a given
framework.
✓Response does not integrate
contrasting perspectives on
the issues.
Disciplinary
Knowledge
✓Disciplinary knowledge is
clearly presented and uses
disciplinary language authoritatively.
✓Shows critical understanding
of the issue presented and
demonstrates depth and accuracy of understanding.
✓Disciplinary knowledge is
clearly presented and uses
disciplinary language competently,
✓Shows a proficient awareness of the issue presented
and demonstrates accuracy of
understanding.
✓Disciplinary knowledge is
presented and uses disciplinary language approaching
competency,
✓Shows an awareness of the
issue presented and demonstrates limited content understanding
✓Disciplinary knowledge lacks
clarity and uses disciplinary
language tentatively.
✓Shows an awareness of the
issue presented and some
evidence of gaining new understanding.
✓Disciplinary knowledge is
unclear and does not use the
language of the discipline in a
sustained fashion,
✓Demonstrates no evidence of
gaining new understanding.
Grammar and
Vocabulary
✓Employs excellent discipline-based vocabulary
relevant to the context and
adheres to grammatical convention.
✓Employs a competent
discipline-based vocabulary
relevant to the context and
adheres to grammatical convention.
✓Employs a developing disciplinary based vocabulary that
adheres to the basic rules of
grammar.
✓Demonstrates limited disciplinary based vocabulary that
adheres to the basic rules of
grammar, with a number of
errors.
✓The task largely reverts to
the use of non-discipline specific vocabulary with grammatical errors that interfere with
meaning.
Referencing
✓Employs an accurate academic referencing convention
citing multiple sources.
✓Employs an accurate academic referencing convention
citing multiple sources, with
some errors.
✓Employs a basic academic referencing convention
appropriate to the discipline,
with an adequate number of
sources.
✓Employs a basic academic
referencing convention appropriate to the discipline with
limited sources.
✓Shows unfamiliarity with,
and inconsistent application
of the conventions of academic referencing with inadequate
sources.
Total Marks
Comments
6
Marks Structure
Please take take note for your assignment:
> a. Structure the written report: Background information is relevant, Issues are logically ordered, Recommendations
clearly relate to the issues.
> b. Identify main issues: Prioritise choices, justify and prioritise issues chosen rovide solution
> c. Analyse the issues: Each issue is discussed using relevant concepts and principles. Insight is shown in analysing the
information.
> d. Discuss alternatives: Consider all viable short term and long-term alternatives to solve each issue. Examine the
advantages and disadvantages of each alternative.
> e. Explain resources: Individuals from the case, time frame and monitoring processes required for the
recommendations to be put into practice uild suspense, have a satisfying conclusion.
> f. Write clearly and concisely: Arguments are explicit and succinct, appropriate headings are used, grammar and
spelling are accurate.
7
Assessment 3
Small Group Presentation - Weightage 40%
Guidelines
complexity of the real world “messy” problems by
learning from the information presented by other
teams.
In groups of 3-4, students will complete a power point
presentation. In this presentation you should investigate
a business problem, examine the alternative solutions,
and propose the most effective solution using supporting
evidence. The presentation should be written in appropriate business language so that your analysis and discussion
have an objective tone. Your writing should be clear and
concise and be in your own words.
Stage Two – Giving the Presentation
The presentations have three main objectives:
> 1. To give students the opportunity to develop and test
their skills of presentation in a supportive
environment;
Process of the Presentation:
> 2. To give students the opportunity to get feedback on
the level and depth of their analysis from tutors and
peers which will help them to improve the quality of
their work for subsequent courseworks; and
The presentation is based on a single global organisation
selected by the small group of students, where based on
the real case, student need to develop and complete a
power point presentation with different issues focus as
detailed below:
> 3. To allow students to develop a deeper insight into the
complexity of the real world “messy” problems by
learning from the information presented by other
teams.
> 1. Resource turnaround strategies
> 2. Research informed cultural improvement initiatives
> 3. Specifying senior executive position requirements and
utilising available linked in profiles to identify
candidates
Stage Three – Improving Your Performance
The focus of the presentation stage is to give students
feedback which will help them to improve future
performance (see below for further details of how the
presentation is evaluated)
For the presentation, software packages such as PowerPoint or Prezi can be utilised. The presentation should last
between 12 and 15 minutes.
Presentation structure
What are the key stages in the learning and assessment
process?
Your presentation should have the following structure (max
10 slides or equivalent):
Stage One – Working in a Group
> Team members (1 slide)
The module leader will facilitate the setting up of groups
but you as a group need to allocation/select the examined
company. Team members will have the responsibility to
schedule meetings out-with class time to allocate tasks
to individual team members, monitor progress and make
arrangements for a rehearsal of the presentation prior to
the event. Students must keep a record of all the group
meetings.
> Outline of the key issues (Q1 above) (2 slide)
Stage Two – Giving the Presentation
> Conclusion and Recommendation (1 slide)
> Introduction of the organisation, background
information, outline of the structure (1 slide)
> Outline of the key issues (Q2 above) (2 slide)
> Outline of the key issues (Q3 above) (2 slide)
The presentations have three main objectives:
IMPORTANT
> 1. To give students the opportunity to develop and test
their skills of presentation in a supportive
environment;
Submission requirements
The submission of this coursework includes two steps:
> 2. To give students the opportunity to get feedback on
the level and depth of their analysis from tutors and
peers which will help them to improve the quality of
their work for subsequent courseworks; and
> 1. Upload the group presentation including voiceover to
Turnitin submission link.
> 2. Prepare and upload a word document including the
text of your presentation and the snapshot of the
slides.
> 3. To allow students to develop a deeper insight into the
8
Grading Criteria Assessment Task 3: Group Report and Presentation 40%)
Criteria
Excellent(A 80-100%)
Very Good(B 70-79%)
Good (C 60-69%)
Pass (D 50-59%)
Fail (N 0-49%)
Writing,
Argument and
Report Structure
✓Excellent logically developed
structure matched to the task.
✓Generates a highly developed, focused, and sustained
argument(s) related to the
report.
✓Uses logically developed
structure matched to the task.
✓Generates developed and
focused argument(s) related
to the report.
✓Uses somewhat logical
structure of paragraphs but
with errors.
✓Generates few developed
and focused argument(s)
related to the report
✓Poor logic in structure of
paragraphs.
✓Poor development and focus
of argument(s) related to the
report
✓Paragraph structure is not
clear, well ordered, or logical.
✓Generates a series of
statements or claims without
connecting these to form a
clear, logical argument.
Disciplinary
Knowledge
✓Disciplinary knowledge is
clearly presented and uses
disciplinary language authoritatively.
✓Shows critical understanding
of the issue presented and
demonstrates depth and accuracy of understanding.
✓Disciplinary knowledge is
clearly presented and uses
disciplinary language competently,
✓Shows a proficient awareness of the issue presented
and demonstrates accuracy of
understanding.
✓Disciplinary knowledge is
presented and uses disciplinary language approaching
competency,
✓Shows an awareness of the
issue presented and demonstrates limited content understanding
✓Disciplinary knowledge lacks
clarity and uses disciplinary
language tentatively,
✓Shows an awareness of the
issue presented and some
evidence of gaining new understanding.
✓Disciplinary knowledge is
unclear and does not use the
language of the discipline in a
sustained fashion.
✓Demonstrates no evidence of
gaining new understanding.
Presentation &
Engagement convincing
✓Informative presentation
that focuses on supporting its
central argument in a convincing and compelling manner.
Well-structured presentation
✓Uses clear, powerful appropriate language for student
and academic audience
✓Coherently and logically
structures the presentation.
✓Uses clear appropriate
language for students,
academic audience is
convincing and compelling
✓Logically structures the
presentation - approaching
coherence,
✓Uses some appropriate
language for student academic audience is somewhat
convincing and/or compelling.
✓Attempts to structure the
poster and presentation if
somewhat incoherently.
✓Uses minimal appropriate
language for the audience not
convincing or compelling
✓Does not present a coherent
and succinct explanation
and ideas are not logically
organised nor relevant to
topic.
✓Does not appropriate
language for the audience. Not
convincing or compelling.
Participation
and
Collaboration
✓An integrated contribution
to the response to the task,
which reflects critical assimilation of other group perspectives, reaching a balanced and
well-founded conclusion, set
of findings or recommendations.
✓A co-ordinated contribution
to the response to the task,
which reflects assimilation of
other perspectives, reaching
a qualified conclusion, set of
findings or recommendations.
✓A response to the task which
attempts to accommodate or
draw upon each individual
contribution in a coherent and
structured fashion, reaching
a tentative conclusion, set of
findings or recommendations.
✓A response to the task, which
reflects each individual contribution, and constructs a less
than coherent, but plausible,
conclusion, set of findings or
recommendations
✓Response does not account
for other contributions or is
unable to effectively include
other points of view to reach a
plausible conclusion.
Questions and
Discussion
✓Responds to questions in a
precise, persuasive manner
with relevance to the poster
presentation and refers to
information that goes beyond
ideas already presented.
✓Responds to questions in a
precise manner with relevance
to the poster presentation
and refers to some information that goes beyond ideas
already presented.
✓Responds to questions in an
appropriate manner and with
some relevance to the poster
presentation, and shows
knowledge and understanding
of the topic
✓Responds to questions in
an appropriate and coherent
manner, but demonstrates a
limited knowledge of the topic
✓Does not respond to
questions or does so with
little coherence and relevance
to the topic.
Total Marks
Comments
9
Marks Structure
Assessment Guide
MBA 5005 - Managing Human Capital
For the assessment of MBA Unit 5005, there are three assessment tasks you have to fulfil in order to complete the unit.
Details are given in the unit descriptor and on “Studyboard@VIT”.
Some clarification on each assessment:
1.
2.
3.
ASSESSMENT 1:
Discussion Participation: You will be assessed based on your accessible login on LMS, using the CHAT
on the LMS. Also, your interaction through email etc. with faculty and coordinators in Australia will be
considered. No assessment is undertaken by any other facilitator.
ASSESSMENT 2:
Individual Report - Scenario Case Study: You will individually develop and complete three scenario
case studies, each with a different deliverable focus (PowerPoint presentation, reports, communication
exercises). The scenarios are based around a single organisation and may include reporting student
assessment of the impact of introducing performance management; handling economic shock in
organisations or crisis management planning.
ASSESSMENT 3:
Small Group Presentation: In groups of 3-4, you will complete a power point presentation. The presentation is based on a single global organisation and must include human resource turnaround strategies;
research informed cultural improvement initiatives; specifying senior executive position requirements
and utilising available linked in profiles to identify candidates.
Assessment time table:
NO.
ASSESSMENT NAME
DATE OF SUBMISSION
Week 2, 3, 4, 5 Due by
Sunday, 11:55pm
1
Discussion Participation: 20% weightage
2
Individual Scenario Case Study: 40% weightage
Week 4 Due by Friday,
11:55pm
3
Small Group Presentation: 40% weightage
Week 6 Due by Friday,
11:55pm
1
Each week our LMS will guide you for that particular week, these all are the course requirement of our MBA programme.
For each assessment, our “Studyboard@VIT” will provide details on assessment task and guidelines including how you will
be assessed on each assessment task, marking criteria and so on.
The Following Instruction strictly applicable all through our MBA Programme;
> 1. The assessments are an important part of unit progression and are to be attended to diligently. Hence, no attempt at
an assessment means no marks.
> 2. No assessment is allowed beyond a time limit as given and announced and therefore, to be submitted in time. Late
submission would attract 10%-mark deductions for each day late submission.
> 3. Assessment must be followed as per the guidelines provided. For example, if the assessment is on writing report
with 2000 words, the word count is important. Where the word count deviates by more than 10%, there will be a 10%
mark deduction.
> 4. All assessments must be submitted to VIT, Australia and will be checked, marked and provided with feed
back. All assessment must be undertaken by VIT, Australia.
> 5. Assessment can be submitted only on LMS who will scan the assignments/answer papers and will submit on the
same day to VIT, Australia.
> 6. The final mark is the weighted assessment marks across the entire unit.
> 7. Students are required to achieve at least 40% in each assessment component and an overall mark of 50% to achieve
a pass grade in the unit. If a student does not achieve 40% in an assessment and the overall mark for the unit is
more than 50%, then a mark of 49% will be recorded for the unit
> 8. The authorised agent/ local facilitator can help students understand the various parts of the assessment and also
will be appointed as “Invigilator” (supervision only) for the assessment.
Note - For all assignments, the preferred layout is in 12-point Calibri, with 1.5 line spacing, 5 centimetres left-hand margins
and bold headings. Whenever you use the ideas and arguments of other writers, you must make reference to the writers
and their work. By acknowledging the work of others, you avoid plagiarism. The APA style requires a reference list at the
end of your assignment. It is arranged in alphabetical order by author surname.
For further Enquiry or clarification, you can contact coordinator through emails.
Further details on each assessment for MBA 5005 is given in the subsequent pages.
2
Assessment 1
Discussion Participation: Weightage 20%
Guidelines
> 1. In this class, on line discussion will count towards
your overall grade for the course. The purpose of the
discussion board is to frame and promote collaborative learning. Active and regular participation is not
only important from the lecturer’s point of view but is
also important for you in learning the course content
and in developing your thoughts and position on
various topics.
The Assessor will be asses you on the following
> 2. You are expected to participate in at least 3 different
forums. You should begin at least one thread and
provide at least three posts in response to other
participants’ threads. Posting should be a minimum
of one short paragraph and a maximum of two
paragraphs. Word totals for each post should be in the
100-200 words range.
> c. Pose new possibilities or opinions not previously
voiced.
> 3. While on discussion: You agree or disagree explain
why with supporting evidence and concepts from the
readings or a related experience. Include a reference,
link, or citation when appropriate.
Discussion and Participation:
> a. Are made in a timely fashion, giving others an
opportunity to respond.
> b. Are thoughtful with appropriate analysis of the
content or question asked.
> d. Are ideas are expressed clearly, concisely. Uses
appropriate vocabulary. Is attentive to spelling and
grammar.
> e. Spend the time construct creative, challenging and
engaging discussion assignments, which promote
participation.
> 4. While on discussion: Be organized in your thoughts
and ideas. Incorporate correlations with the assigned
readings or topics. Stay on topic. Provide evidence of
critical thinking in your responses or interactions
Avoid summarizing.
> 5. During the discussion: Contribute to the learning
community by being creative in your approaches to
topics, being relevant in the presented viewpoints, and
attempting to motivate the discussion.
> 6. In discussion: Be aware of grammar and
sentence mechanics. Use proper etiquette.
> 7. Remember that being respectful is critical at all times
in the classroom, online and during forum chat
discussions.
3
Grading Criteria Assessment Task 1: Forum Discussion (20%)
Criteria
Excellent
(A 80-100%)
Very Good
(B 70-79%)
Good
(C 60-69%)
Pass
(D 50-59%)
Fail
(N 0-49%)
Context and
critical thinking
✓Comments always insightful
& constructive
✓Uses appropriate terminology.
✓Comments balanced between general impressions,
opinions & specific, thoughtful
criticisms, or contributions.
✓Comments mostly insightful
& constructive
✓Mostly uses appropriate
terminology.
✓Comments are mostly relevant with the discussion
✓Comments are occasionally
insightful & constructive.
✓Occasionally use appropriate
terminology
✓Comments are occasionally
too general or not relevant to
the discussion.
✓Comments are sometimes
constructive, with occasional
signs of insight.
✓Student does not use appropriate terminology.
✓Comments not always relevant to the discussion.
✓Comments are uninformative.
✓Lacking in appropriate
terminology.
✓Heavy reliance on opinion &
personal taste.
Disciplinary
Knowledge
✓Disciplinary knowledge is
clearly presented and uses
disciplinary language authoritatively.
✓Shows critical understanding
of the issue presented and
demonstrates depth and accuracy of understanding.
✓Disciplinary knowledge is
clearly presented and uses
disciplinary language competently.
✓Shows a proficient awareness of the issue presented
and demonstrates accuracy of
understanding.
✓Disciplinary knowledge is
presented and uses disciplinary language approaching
competency.
✓Shows an awareness of the
issue presented and demonstrates limited content understanding
✓Disciplinary knowledge lacks
clarity and uses disciplinary
language tentatively.
✓Shows an awareness of the
issue presented and some
evidence of gaining new understanding.
✓Disciplinary knowledge is
unclear and does not use the
language of the discipline in a
sustained fashion.
✓demonstrates no evidence of
gaining new understanding.
Grammar and
Vocabulary
✓Employs excellent discipline-based vocabulary
relevant to the context and
adheres to grammatical convention.
✓Employs a competent
discipline-based vocabulary
relevant to the context and
adheres to grammatical convention.
✓Employs a developing disciplinary based vocabulary that
adheres to the basic rules of
grammar.
✓Demonstrates limited disciplinary based vocabulary that
adheres to the basic rules of
grammar, with a number of
errors.
✓The task largely reverts to
the use of non-discipline specific vocabulary with grammatical errors that interfere with
meaning.
Referencing
✓Employs an accurate academic referencing convention
citing multiple sources.
✓Employs an accurate academic referencing convention
citing multiple sources, with
some errors.
✓Employs a basic academic referencing convention
appropriate to the discipline,
with an adequate number of
sources.
✓Employs a basic academic
referencing convention appropriate to the discipline with
limited sources.
✓Shows unfamiliarity with,
and inconsistent application
of the conventions of academic referencing with inadequate
sources.
Timely
participation
Total marks
It is important to check how student has been manage timing and promptness
Comments
4
Marks Structure
Assessment 2
Individual Scenario Case Study: Weightage 40%
Guidelines
Students will Individually develop and complete a scenario case studies. This assignment requires that you write a
3,000-word individual report. The scenario is based around
a single organisation and may include reporting student
assessment of the impact of introducing performance
management; handling economic shock in organisations
and crisis management planning. This will involve critically assessing the issues presented in the case alongside
theory/literature and making recommendations for improvements to the management systems/approaches used
by the case study organisation. Recommendations should
demonstrate your understanding of best practice concepts
in the academic literature and should provide examples of
how organisational policy and practices can be revised to
improve efficiency and/or effectiveness of operations.
Process of the written Assessment:
In a scenario case study, you should investigate a business
problem, examine the alternative solutions, and propose
the most effective solution using supporting evidence.
Case study report should be written in appropriate business language so that your analysis and discussion have
an objective tone. Your writing should be clear and concise and be in your own words. Use headings to guide the
reader and include tables or diagrams that make the case
clearer. The scenarios are based around a single organisation selected by the students, where based on the real case,
student need to develop and complete a report based on
three different areas:
> 1. Introducing performance management
> 2. Handling economic shock in organisations
> 3. Crisis management planning
The characteristics of a Scenario Case Study are:
A case scenario is a detailed report of a company, industry,
person, or a project over a particular time period. Cases are
used as a basic tool for group discussion which enables the
participating student to take up the roles of key players in
actual business situations. The case method describes real
management issues in real companies.
What to be included in a case scenario?
> Introduces the case, including the background and the
scenario.
> Describes the purpose and the background of the study
and the specific questions you are trying to answer.
> Describe what you found through your investigations,
e.g. the main themes that came out in interviews,
responses to questionnaires, significant observations.
> Explain the significance of the study and what can be
learnt from it.
> Note that a case study is a study of a situation so you
can’t generalise the results to all other situations. That
means your report should focus on what can be learnt
about that situation and the individuals involved.
> Recommendations provides proposals for future action
to solve the problem or improve the situation.
Uses of case scenarios strengthen practical thinking as well
as allow students to study those specific examples and
apply that knowledge to new, though relatable, situations.
The effectiveness of this instructional strategy is accomplished through an appropriate situation in which a problem relates to both the interests and experience levels of
the involved students. Scenario case studies also provides
the opportunity for group brainstorming.
How to present a high-quality scenario case study?
> Analyse the problem
> Provide solution
> Reveal real business difficulties
> Include specific, quantifiable results
> Build suspense, have a satisfying conclusion
> Solve a generalizable business problem
5
Grading Criteria Assessment Task 2: Case study (40%)
Criteria
Excellent
(A 80-100%)
Very Good
(B 70-79%)
Good
(C 60-69%)
Pass
(D 50-59%)
Fail
(N 0-49%)
Argument and
Context
✓Excellent, logically
developed structure matched
to the task.
✓Generates a highly
developed, focused, and
sustained argument(s) related
to the essay topic
✓Uses logically developed
structure matched to the task.
✓Generates developed and
focused argument(s) related
to the essay topic.
✓Uses somewhat logical
structure of paragraphs but
with errors.
✓Generates few developed
and focused argument(s)
related to the essay topic.
✓Poor logic in structure of
paragraphs.
✓Poor development and focus
of argument(s) related to the
essay topic.
✓Paragraph structure is not
clear, well ordered, or logical.
✓Generates a series of
statements or claims without
connecting these to form a
clear, logical argument.
Critical
Thinking
✓Classifies multiple
perspectives employing and
integrating theory very well.
✓Explores relationships
between component
elements/variables.
✓Integrates perspectives to
develop insights.
✓Classifies perspectives
employing and integrating
some theory.
✓Explores relationships
between component
elements/variables.
✓Integrates contrasting
perspectives to develop
insights.
✓Identifies, compares, and
contrasts perspectives in a
wider context with limited
theoretical application.
✓Organises component
elements/variables in a given
framework.
✓Formulates a response that
integrates perspectives
✓Poor comparison and
contrast of key perspectives
with limited theoretical
application. Poor organisation
of elements/variables in a
given framework.
✓Response does not
integrate contra
✓Does not compare and contrast key perspectives.
✓Unable to organise elements/variables in a given
framework.
✓Response does not integrate
contrasting perspectives on
the issues.
Disciplinary
Knowledge
✓Disciplinary knowledge is
clearly presented and uses
disciplinary language authoritatively.
✓Shows critical understanding
of the issue presented and
demonstrates depth and accuracy of understanding.
✓Disciplinary knowledge is
clearly presented and uses
disciplinary language competently,
✓Shows a proficient awareness of the issue presented
and demonstrates accuracy of
understanding.
✓Disciplinary knowledge is
presented and uses disciplinary language approaching
competency,
✓Shows an awareness of the
issue presented and demonstrates limited content understanding
✓Disciplinary knowledge lacks
clarity and uses disciplinary
language tentatively.
✓Shows an awareness of the
issue presented and some
evidence of gaining new understanding.
✓Disciplinary knowledge is
unclear and does not use the
language of the discipline in a
sustained fashion,
✓Demonstrates no evidence of
gaining new understanding.
Grammar and
Vocabulary
✓Employs excellent discipline-based vocabulary
relevant to the context and
adheres to grammatical convention.
✓Employs a competent
discipline-based vocabulary
relevant to the context and
adheres to grammatical convention.
✓Employs a developing disciplinary based vocabulary that
adheres to the basic rules of
grammar.
✓Demonstrates limited disciplinary based vocabulary that
adheres to the basic rules of
grammar, with a number of
errors.
✓The task largely reverts to
the use of non-discipline specific vocabulary with grammatical errors that interfere with
meaning.
Referencing
✓Employs an accurate academic referencing convention
citing multiple sources.
✓Employs an accurate academic referencing convention
citing multiple sources, with
some errors.
✓Employs a basic academic referencing convention
appropriate to the discipline,
with an adequate number of
sources.
✓Employs a basic academic
referencing convention appropriate to the discipline with
limited sources.
✓Shows unfamiliarity with,
and inconsistent application
of the conventions of academic referencing with inadequate
sources.
Total Marks
Comments
6
Marks Structure
Please take take note for your assignment:
> a. Structure the written report: Background information is relevant, Issues are logically ordered, Recommendations
clearly relate to the issues.
> b. Identify main issues: Prioritise choices, justify and prioritise issues chosen rovide solution
> c. Analyse the issues: Each issue is discussed using relevant concepts and principles. Insight is shown in analysing the
information.
> d. Discuss alternatives: Consider all viable short term and long-term alternatives to solve each issue. Examine the
advantages and disadvantages of each alternative.
> e. Explain resources: Individuals from the case, time frame and monitoring processes required for the
recommendations to be put into practice uild suspense, have a satisfying conclusion.
> f. Write clearly and concisely: Arguments are explicit and succinct, appropriate headings are used, grammar and
spelling are accurate.
7
Assessment 3
Small Group Presentation - Weightage 40%
Guidelines
complexity of the real world “messy” problems by
learning from the information presented by other
teams.
In groups of 3-4, students will complete a power point
presentation. In this presentation you should investigate
a business problem, examine the alternative solutions,
and propose the most effective solution using supporting
evidence. The presentation should be written in appropriate business language so that your analysis and discussion
have an objective tone. Your writing should be clear and
concise and be in your own words.
Stage Two – Giving the Presentation
The presentations have three main objectives:
> 1. To give students the opportunity to develop and test
their skills of presentation in a supportive
environment;
Process of the Presentation:
> 2. To give students the opportunity to get feedback on
the level and depth of their analysis from tutors and
peers which will help them to improve the quality of
their work for subsequent courseworks; and
The presentation is based on a single global organisation
selected by the small group of students, where based on
the real case, student need to develop and complete a
power point presentation with different issues focus as
detailed below:
> 3. To allow students to develop a deeper insight into the
complexity of the real world “messy” problems by
learning from the information presented by other
teams.
> 1. Resource turnaround strategies
> 2. Research informed cultural improvement initiatives
> 3. Specifying senior executive position requirements and
utilising available linked in profiles to identify
candidates
Stage Three – Improving Your Performance
The focus of the presentation stage is to give students
feedback which will help them to improve future
performance (see below for further details of how the
presentation is evaluated)
For the presentation, software packages such as PowerPoint or Prezi can be utilised. The presentation should last
between 12 and 15 minutes.
Presentation structure
What are the key stages in the learning and assessment
process?
Your presentation should have the following structure (max
10 slides or equivalent):
Stage One – Working in a Group
> Team members (1 slide)
The module leader will facilitate the setting up of groups
but you as a group need to allocation/select the examined
company. Team members will have the responsibility to
schedule meetings out-with class time to allocate tasks
to individual team members, monitor progress and make
arrangements for a rehearsal of the presentation prior to
the event. Students must keep a record of all the group
meetings.
> Outline of the key issues (Q1 above) (2 slide)
Stage Two – Giving the Presentation
> Conclusion and Recommendation (1 slide)
> Introduction of the organisation, background
information, outline of the structure (1 slide)
> Outline of the key issues (Q2 above) (2 slide)
> Outline of the key issues (Q3 above) (2 slide)
The presentations have three main objectives:
IMPORTANT
> 1. To give students the opportunity to develop and test
their skills of presentation in a supportive
environment;
Submission requirements
The submission of this coursework includes two steps:
> 2. To give students the opportunity to get feedback on
the level and depth of their analysis from tutors and
peers which will help them to improve the quality of
their work for subsequent courseworks; and
> 1. Upload the group presentation including voiceover to
Turnitin submission link.
> 2. Prepare and upload a word document including the
text of your presentation and the snapshot of the
slides.
> 3. To allow students to develop a deeper insight into the
8
Grading Criteria Assessment Task 3: Group Report and Presentation 40%)
Criteria
Excellent(A 80-100%)
Very Good(B 70-79%)
Good (C 60-69%)
Pass (D 50-59%)
Fail (N 0-49%)
Writing,
Argument and
Report Structure
✓Excellent logically developed
structure matched to the task.
✓Generates a highly developed, focused, and sustained
argument(s) related to the
report.
✓Uses logically developed
structure matched to the task.
✓Generates developed and
focused argument(s) related
to the report.
✓Uses somewhat logical
structure of paragraphs but
with errors.
✓Generates few developed
and focused argument(s)
related to the report
✓Poor logic in structure of
paragraphs.
✓Poor development and focus
of argument(s) related to the
report
✓Paragraph structure is not
clear, well ordered, or logical.
✓Generates a series of
statements or claims without
connecting these to form a
clear, logical argument.
Disciplinary
Knowledge
✓Disciplinary knowledge is
clearly presented and uses
disciplinary language authoritatively.
✓Shows critical understanding
of the issue presented and
demonstrates depth and accuracy of understanding.
✓Disciplinary knowledge is
clearly presented and uses
disciplinary language competently,
✓Shows a proficient awareness of the issue presented
and demonstrates accuracy of
understanding.
✓Disciplinary knowledge is
presented and uses disciplinary language approaching
competency,
✓Shows an awareness of the
issue presented and demonstrates limited content understanding
✓Disciplinary knowledge lacks
clarity and uses disciplinary
language tentatively,
✓Shows an awareness of the
issue presented and some
evidence of gaining new understanding.
✓Disciplinary knowledge is
unclear and does not use the
language of the discipline in a
sustained fashion.
✓Demonstrates no evidence of
gaining new understanding.
Presentation &
Engagement convincing
✓Informative presentation
that focuses on supporting its
central argument in a convincing and compelling manner.
Well-structured presentation
✓Uses clear, powerful appropriate language for student
and academic audience
✓Coherently and logically
structures the presentation.
✓Uses clear appropriate
language for students,
academic audience is
convincing and compelling
✓Logically structures the
presentation - approaching
coherence,
✓Uses some appropriate
language for student academic audience is somewhat
convincing and/or compelling.
✓Attempts to structure the
poster and presentation if
somewhat incoherently.
✓Uses minimal appropriate
language for the audience not
convincing or compelling
✓Does not present a coherent
and succinct explanation
and ideas are not logically
organised nor relevant to
topic.
✓Does not appropriate
language for the audience. Not
convincing or compelling.
Participation
and
Collaboration
✓An integrated contribution
to the response to the task,
which reflects critical assimilation of other group perspectives, reaching a balanced and
well-founded conclusion, set
of findings or recommendations.
✓A co-ordinated contribution
to the response to the task,
which reflects assimilation of
other perspectives, reaching
a qualified conclusion, set of
findings or recommendations.
✓A response to the task which
attempts to accommodate or
draw upon each individual
contribution in a coherent and
structured fashion, reaching
a tentative conclusion, set of
findings or recommendations.
✓A response to the task, which
reflects each individual contribution, and constructs a less
than coherent, but plausible,
conclusion, set of findings or
recommendations
✓Response does not account
for other contributions or is
unable to effectively include
other points of view to reach a
plausible conclusion.
Questions and
Discussion
✓Responds to questions in a
precise, persuasive manner
with relevance to the poster
presentation and refers to
information that goes beyond
ideas already presented.
✓Responds to questions in a
precise manner with relevance
to the poster presentation
and refers to some information that goes beyond ideas
already presented.
✓Responds to questions in an
appropriate manner and with
some relevance to the poster
presentation, and shows
knowledge and understanding
of the topic
✓Responds to questions in
an appropriate and coherent
manner, but demonstrates a
limited knowledge of the topic
✓Does not respond to
questions or does so with
little coherence and relevance
to the topic.
Total Marks
Comments
9
Marks Structure
0
ASSESSMENT 2 - CASE STUDY
APPLE'S ORGANIZATIONAL CHANGE
Dr. Simon Junor
MBA-5005
Sheelan Adil Mohammed - 49585
APPLE INC.
1
Table of contents
Contents
Executive Summary ............................................................................................................ 2
Introduction........................................................................................................................ 2
Human resources management..................................................................................... 2
Importance ..................................................................................................................... 3
Challenges faced by today's business ............................................................................ 3
Apple Company .................................................................................................................. 3
Important keys to organizational excellence .................................................................... 7
Performance management ............................................................................................ 7
Crisis management planning.......................................................................................... 8
Crisis Management and the Role of Human Resources ............................................ 8
Recommendations ..................................................................................................... 9
Findings............................................................................................................................. 10
Conclusion ........................................................................................................................ 11
References ........................................................................................................................ 12
APPLE INC.
2
Executive Summary
Apple Inc. is a company that designs, manufactures, and sells personal
computers, portable music players, and portable communications devices. The
headquarter of Apple Inc. is located in California, a place called Cupertino, and its
co-founder is Steven P. Jobs. Unfortunately, he died on October 5, 2011 from a
disease called cancer. He is the engine behind the Apple Company, and after his
death, there have been a lot of changes in the company. Apple Inc. stands out as
one of the world's most successful, innovative, branded worldwide corporations
(Kumar & Kumar, 2018). The company designs, manufacture, and sells out-ofstock software and hardware products through various means, such as
wholesalers. The company has an operative management and devoted staff to
form the ability and excellent customer service.
The company also enjoys global market share through its core
competencies such as innovation, amazing services, product differentiation, and
branding. Apple is currently among the top five best manufacturers of computers
in the world. Its mission statement is: "Apple revolutionized the personal
computer with the Apple II in the 1970s and reinvented the PC with the Macintosh
in the 1980s”. Apple is widely used in innovative and award-winning Mac
desktops, laptops, and OS X operating systems (Abdukarimova, 2021). Apple is
also leading the digital music insurgency with the market-leading family of
portable music players for the iPod and the iTunes.
Introduction
Human resource management
Human resource is one of the factors that an organization depends on for
the attainment of its growth and development. People in an organization are as
APPLE INC.
3
significant as other material and fiscal resources. Strategies, plans, and procedures
are essential to run an organization, but all of these will not work without the
organization's members. They plan strategies per their own understanding and
knowledge and then instrument them via effective procedures. Human resource
management is defined as the management and nature of these people, in which
they receive appropriate guidance (Kumar & Kumar, 2018). These people perform
individual tasks or collectively contribute to the goals of the organization. People
who work to achieve goals can be hired as full-time, part-time, or contract
workers. This is the recruitment process and is supervised by the Human
Resources Department.
Importance
Human resource management is very important for an organization
because it uses strategic methods to improve performance. Human resource
management is also important to balance employee needs, satisfaction levels,
implementation of policies/procedures, and achieving the organization's goals
(Kwon, 2018).
Challenges faced by today's business
While attaining its goals, companies must face some obstacles, including
market competition that is considered the most challenging, future ambiguity,
financial crisis, low performance, technological development, and customer needs
(Elfu, 2018). All organizations must face these challenges, among which human
resource management plays an important role.
Apple Company
Apple is a multinational technology company based in Cupertino,
California. The company designs, develop and sells electronic products and
consumer electronic products such as desktop computers, smartphones, and
digital televisions. Steve Job founded Apple in April 1976. Other co-founders
include Ronald Wayne and Steve Wozniak. The company has rapidly expanded by
APPLE INC.
4
introducing several product lines and sales networks, among the world's largest
and best retailers of electronics. Much of the success is due to Steve Job's taskoriented leadership style. As we all know, Steve asked for results even when there
seemed to be no hope. To some extent, mandatory leadership enhances the
company's growth and stability. A key change was witnessed in April 2011, when
Steve Job appointed Tim Cook to succeed him because of his weakness
(Abdukarimova, 2021). This is an era of large-scale transformation in Apple's
history. This article will explore the impact of leadership changes on companies
and the need for other organizations to adopt active change management to
achieve positive results.
At the beginning of the article, John Dudovskiy briefly introduced Apple's
organizational culture when Steve Job was the top boss. Steve Job is known for
bringing employees together to achieve goals and complete tasks on time. The
article called him a wartime leader. The leader bluntly expressed his criticism but
did not reserve. Most employees think that Steve Job is not a good leader because
he should not be publicly condemned. However, the fear of public condemnation
caused most employees to perform better and deliver results at the end of the
day. As a visionary leader, Steve Job focused on building a strong vision that
people are willing to participate (Kagay, 2021). This article features Tim Cook, the
successor of Steve Job. Unlike his predecessor, Tim Cook is a quiet leader who
focuses on creating an environment conducive to performance. The departure of
Steve Job means that the company's work culture will suddenly change.
Katzenbach (2012) referred to Harrison's (1972) cultural model when
exploring leadership changes in 2011. According to the author, the succession of
Steve Jobs means that Apple employees and other stakeholders will now embark
on a different path toward success. Regarding Harrison's cultural model, the
author presents two distinct categories of work culture: culture of power and
mission. The author associates the culture of power with Steve Jobs, and the
APPLE INC.
5
counterpart is Tim Cook. Both cultures have pros and cons. The company's overall
success was attributed to the compelling power culture and leadership strategy of
Steve Jobs (Gebregziabher & Katzenbach, 2012). However, the author admits that
most employees and stakeholders viewed the style as autocratic. Lack of
employee satisfaction and motivation made Apple company a less friendly
environment for employees who bothered about harmonious coexistence. The
article explores the advantages and disadvantages of Steve Job's leadership style
and its impact on the company. According to the author, superb business acumen,
high competency level, and exceptional limits in creativity are key traits that made
Steve Jobs achieve tremendous performance during his regime. These traits
played a big role in supporting the organization's culture. However, the article
focuses on a lot of the cons associated with the leadership style. Ideally, the
change in leadership when Tim Cook took over made Apple a better place not only
for employees but other stakeholders.
Moreover, Apple became a better hub for open innovation. The article
asserts that most employees were demotivated and had limited interaction with
Steve Jobs. The fear of making mistakes can sometimes create excessive tension
that led to the same mistakes. Steve Job, unlike Cook, never gave a chance for
criticism and participatory decision-making from lower ranks. The employees only
implemented refined decisions, which reduced their innovative skills, the key to
Apple's success. Jignesh Padhiyar explores the change and impact of the change
on the company from a unique dimension. According to the author, the leadership
traits of Tim Cook and Steve Jobs were entirely contrasts, and that had a critical
impact on the organizational operations following change. In an article entitled,
'Steve Jobs Vs. Tim Cook,' the author asserts that Tim Cook took over when that
was deemed fit. Unlike the wartime Steve Jobs, Tim cook made the company's
environment gentler (Kim, 2020). As a C.E.O, Steve Jobs is concerned about
APPLE INC.
6
everything in the organization. These entailed the interest of the employees and
the vision of the organization.
Tim believed that employees' interests should not be sidelined in pursuit
of organizational excellence. Employees will only facilitate the achievement of the
goals but also be part of the strategic growth. Jignesh Padhiyar, the state of
marketing understanding, the author explores the era of the two leaders. During
the last years of Steve Jobs, Apple was a complete operational and financial chaos.
The revenue, innovation, and overall productivity were reduced. When Steve Job
become ill, he could not exercise the coercive powers to the level best. Since the
employees were used to being pushed to perform tasks, they underperformed
when Steve Jobs could no longer make strict follow-ups. Once Tim Cook took
power, minimal changes but sensitive took place, leading to massive
improvement. In exploring the impact of the leadership change, Tim Cook's regime
made a turning point for the company. Ideally, everything changed with the entry
of Tim Cook (Kim, 2020). Tim offered simple solutions for a complex problem.
Moreover, there were improvements in supply chain management, product
design, and cost-saving methods.
The article on Apple's disruptive leadership - the title of this article sounds
contradictory. The author describes Apple's leadership shifts as an era of positive
disorderly management. This work presents the vital key to success of an
organizational. These keys refer to the necessary qualities of leadership to
establishing a new organizational culture and achieve the best outcomes. Tim
Cook's personality is very similar to these key points. The author agrees that
Apple's governance change is a superb era of leadership that is transformational.
According to the author, several organizational changes are always unsettling
(Corsi & Morin, 2015). Despite the positive effects of the upcoming changes, they
may have adverse effects if not managed properly. The conclusion of the article
APPLE INC.
7
recognizes the need for active change management when addressing these
transition challenges.
Important keys to organizational excellence
Performance management
Performance management is an organized technique that can correctly
evaluate employees' activities per the organization's mission and objectives. Since
Steve Job died in 2011, the new CEO, Tim Cook, has made major changes to how
performance management is utilized by Apple "Steve is the CEO in wartime, and
Tim is the CEO in peacetime," said a former employee (Apple Press Info Apple
Leadership Tim Cook). In other words, Jobs is why Apple survived the recession,
and Cook owns a thriving company. Apple's Goal Management program focuses
on the organization and hires qualified technical staff. For the next employees, the
objective is very clear (Adler, 2018). Apple is known for its ability to recruit people
with corporate attitudes and needs. Candidates appreciate all products and
services and love the company as much as recruiters.
Knowledge management is of the highest importance with Apple.
Employees are highly trained. It is common for employees to be away from their
desks for training in additional skills. This gives transparency to the organizational
strategy to coordinate the employee's day-to-day activities with the companies'
objectives. Coaching management for the apple team is evident in its mentoring
and good leadership. This is where informal feedback can be seen. If and when
performance is not standard, mentors or direct managers can give guidance and
advice to correct the discrepancy. The appraisal process is ongoing. However,
Apple now conducts formal yearly appraisals with the 360-degree performance
appraisal method. This gives measurements that combine information from
managers, peers, subordinates, self, and customers. Based on the objectives,
tasks, and results of the pre-determined plan approved by the manager and
agreed upon by the employee at the time of hire (Adler, 2018). There is high
APPLE INC.
8
motivation for a positive review because Apple offers several types of incentives.
Those incentives can be salary base pay that is much high than their competitors
or training programs.
Cook has transformed Steve Job's "one-man" company into a transparent,
team working, number 25 on the fortune 500 lists in America company and
believes in building a sound relationship. One practice that Apple wants to
consider and may be beneficial to the company is rating attributes. It is very
uncommon two find two people with the same performance dimensions.
Grouping individuals with different distinguished performance teams can lead to
the perfect combination of people for particular projects. Electronic businesses go
through more changes than others (Lubomirska et al., 2021). Using a behavioral
observation scale, Apple would predict which individuals will have a harder time
when a change is implemented and can offer additional training to become more
confident in the change.
Crisis management planning
One of the major disruptions to your organization and your ability to move
forward is the experience of a series of events that seriously impact your financial
condition and your continued effectiveness from a business perspective.
Developing an effective crisis management plan will go a long way in responding
quickly to important issues in an organized manner (Burns & Marx, 2014). As the
director of human resources for Blossom Up, the problem is developing a crisis
management plan when our CEO Seth Smith leaves unexpectedly.
Crisis Management and the Role of Human Resources
Human resources managers must ensure that the strategic plan considers
employees' health, safety, and well-being. By cooperating with leaders of other
organizations, Human resource can ensure that human capital is considered in all
continuity plans of crisis management. The HR manager must work with other key
functions of the organization to determine the types of problems that may be
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faced by the company due to the CEO's death. Once these areas are resolved and
identified, a needs assessment should determine the resources required to
continue business operations (Burns & Marx, 2014). Considering the necessary
potential resources, a crisis communication plan should be developed, outlining
the means of communicating effectively with employees, clients, and
shareholders, and appoint a public relations expert for your implementation.
The establishment of a crisis management team is responsible for
formulating the policies to be followed during the crisis, all options must be
considered, and emergency plans proposed. The team will be made up of all
department heads, line managers, and human resources representatives. Each
member has the responsibility to include a team leader to carry out the activities,
HR managers dedicated to solving man-made problems caused by the crisis, CFOs
responsible for funding during the crisis, attorneys to provide the necessary legal
advice, and media directors will communicate completely censored information
to the media. HR will focus on effectively communicating all crisis information
(Burns & Marx, 2014). The communication channels used will be special areas of
the company intranet, the human resources help center, the employee hotline,
daily posting on bulletin boards or email updates, and specifically targeted
discussion sites to managers to solve employees' problems.
Recommendations
The need to create avenues for the grieving process is the top
management's responsibility and operations personnel. This is because all need
to be proactive and not isolate themselves in offices or behind desks to
demonstrate their support and communicate the care environment. Establishing
a channel on whatever communication tools is customary in organizations, i.e.,
bulletin boards, intranet or portal, etc. The senior leadership will be more in tune
with the values set for the organization by the deceased, along with the business
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strategy they developed as a team. Actively participating in something meaningful
may help employees feel they are carrying on the legacy of the departed CEO.
Findings
The articles used in the case study provide important insights into Apple's
leadership change. An important topic discussed in the article is the
transformation of Apple's organizational culture. Leadership changes are
beneficial to the organization. The transformation from a power culture to a
mission culture is undeniably an arduous duty. Nevertheless, Tim Cook completed
the work. The survey results illustrates that it is significant for leaders to have
effectively change management skills to improve the inevitable organizational
changes. Tim Cook's effective leadership makes Apple shareholders hopeful
(Jimerson & Fuentes, 2018). They never thought that the company's future would
be very bright and understanding, Tim Cook has maintained the needs of his
employees and the vision of the organization while realizing success.
These articles show that organizational culture is a key component of
provisional leadership. It influences the way employees, leaders, and other
shareholders interrelate in the workplace. A positive organizational culture is very
important for the success of the organization and ensuring smooth organizational
coexistence. Facts have shown that Tim Cook has excellent leadership skills,
helping build a sustainable culture for Apple. Tim Cook combined his tools to
create a strong work culture that embraces employee interests (Burns & Marx,
2014). Also, most articles appreciate Steve Jobs' leadership style efforts. However,
most authors believe that this style is not inclusive. The new boss properly
managed changes in Apple's leadership; additional stakeholder support made the
transition a success.
Most articles focus on leadership and organizational change. According to
these articles, leadership helps to successful change. An effective leader will
always head the organization towards making effective management changes.
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According to research by Jignesh Padhiyar, the external forces that surround
leaders determine how they manage change. Leaders must also show selfconfidence, and at the same time, show followers' confidence in success. When
discussing the Apple case, the article reported that the support of employees and
other stakeholders promoted Tim Cook's efforts to implement change. Obviously,
from the interpretation, many critics face Tim Cook's problem entering Apple
(Corsi & Morin, 2015). Leaders' organizational support and self-confidence are the
keys to successful change management.
The findings of the article deal with leadership factors and how they affect
organizational transformation. The results of the survey applaud Steve Jobs for his
efforts to make the company great. The comparative analysis of the article shows
the similarities and differences between the two great leaders. Both leaders are
visionaries and success-oriented. However, these articles report that they have
taken a different approach to success. During the war, Steve Job, regardless of
surrounding conditions, insisted on achieving results (Kagay, 2021). In addition,
the opponent manipulates the surrounding conditions to the optimal level to
improve performance and productivity. Some authors report that it will take
about a year for the new leader to stabilize. The most festive aspect is that it
recaptured and instilled an organizational culture that elevates Apple to a higher
level.
Conclusion
Many lessons are derived from the articles above. The case study provides insight
into the role of leadership in change management. Through research, it is clear
that leaders need support in confronting change and achieve ultimate success.
The readings provide great insights into transformational leadership. Leaders can
use different styles which to bring similar positive changes. The research also
revealed the role of internal and external forces in influencing change. As a future
leader, I wish to make change management more participatory. Involving key
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stakeholders and apply one's unique style of change implementation, as in the
case of Tim Cook, is sensitive to effective change.
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