Marketing Discussion

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Question Description

Hello..

Could you do this discussion?

TEXT BOOK REQUIREMENT

Text Book: MKTG7, 10th Edition

Authors: Lamb/Hair/McDaniel

................................................................

Chapter 15 - Video #1 - Managing Marketing Channels and Supply Chains

Duration: (15:01)
User:JSpfFcFkCOLdkLoOiJBeLA -Added: 12/28/14

YouTube URL:http://www.youtube.com/watch?v=1rStXUIfVPo


Listen to what another author says about marketing channels and supply chains.

What other types of firms might be part of the supply chain?

.....................................................................................................

Responses such as “I agree” “Great post” or “I like your post” are not acceptable responses and will not earn any credit. For additional details, please refer to the guidelines outlined in each individual posts.

- When you accept it I will send you two of my classmate discussion to discus.

- I am an international male student.

- Please note that Professor is too serious about Plagiarism so please make it different.

Thank you..

Tutor Answer

RyanTopTutor
School: New York University

Attached.

Running Head: MARKETING CHANNELS AND SUPPLY CHAINS

Marketing channels and supply chains
Student Name:
Institution Affiliation:
Name:

MARKETING CHANNELS AND SUPPLY CHAINS

2

Response to the first student
The supply chain involves several entities ranging from agents, dealers, wholesalers,
among others. It involves a sequence of steps to get the commodity from the production to the
consumer. Marketing firms forms an integral part in product distribution channel, they help the
products reach their end-users through processes like promotion, pricing, packaging as well as
distribution. Intermediaries are firms or businesses that avails the products to consumers from
producers. The four intermediaries are wholesalers, retailers, agents, and distributors.
Wholesalers are autonomously owned firms that take title to the product they trade. In
addition, the wholesalers own the merchandise they sell. They buy products normally from the
manufacturers in bulk and store them for reselling purposes. Wholesalers often sell the
merchandise they bought to other intermediaries, normally retailers, other wholesalers and
commercial institutions for financial gain as well as in bulk. The wholesalers may provide
discounts if the purchasers get a specified number of purchases (Krafft et al., 2015).
Retailer takes title to, or procurements, merchandise for other markets intermediaries.
They look for products which it coincides with the market objective and look for suppliers who
provide competitive prices. Retailers can freely hold or run similarly to small stores as well as
large-for profit businesses with a variety of commodities. The retailers peddle the goods it has
bought directly to end consumer for profit. Retailers links the chain to the end consumer as
consumers tends to purchase products in bits. They make the consumers work easier by cutting
the number of transactions which they could have made (Mallen, 2013).
The agent as a marketing intermediaries are independent firms or individuals whose main
function is to function as the primary selling support of the producer and symbolize the producer

MARKETING CHANNELS AND SUPPLY CHAINS

3

to users. Agents acquires the ownership of the products but they don’t truly own them. Agents
normally make profits through commissions or charges imposed on the services they provide to
consumers and producers. Brokers are also in the category of agents and they act on the behalf of
the producer and they have licenses to sell on the client’s behalf, stock brokers always coordinate
between the sellers and the purchasers and most of the times they are paid on commission
(Mallen, 2013). A market marker also lies in this category in the channel, they are always ready
and very willing to buy and then sell at a profit. Wholesalers get their goods in bulk mostly from
the manufacturer and then they sell the goods in bulk also to the retailers or other smaller
distributors at a profit.
Distributors represent a business relationship with the manufacturer, they usually have
exclusive buying agreements with the manufacturer, this enable them to cover a large territory
and limit the number of sellers of the products ...

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