Question Description
I’m trying to study for my Management course and I need some help to understand this question.
Strategy in Action: Ryanair: The continius search for low cost
Read the case study on p. 46 and describe the company's winning strategy. Your answer should be backed up by the facts from the case study.
Required Textbook:
Global Strategy 4th Edition by Mike W. Peng, published by South-Western Cengage Learning.
Explanation & Answer
View attached explanation and answer. Let me know if you have any questions.
1
Ryanair’s Strategy
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Ryanair’s Strategy
The winning strategy adopted by Ryanair encompasses different aspects. Firstly, the
airline has specialized in offering short-haul flights, which take an average of 3 to 6 hours. To
succeed in making such flights, the company uses the Boe...
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