you will read Purple Cow complete a five page paper which
outlines your top five (5) takeaways (learnings) from the book. I want to know what you learned and how it’s
impacted you and/or changed your way of thinking.
5 Learnings: Were you
able to summarize the learning and apply it to your life and your way of
thinking about marketing? You should
support your opinions and views using appropriate class concepts.