I’m studying and need help with a Marketing question to help me learn.
You have a large sum of money to invest in an entrepreneurial venture. You are investigating possible alternatives on a systematic basis. Using Porter's Five Competitiveness factors, analyze and draw a conclusion about the relative attractiveness of each of the following industries:
Computer software design and manufacturing for office applications
Gasoline service stations
Franchised boutique coffee shops
Civilian aircraft design and manufacturing
Travel planning and booking (agencies)
Which one seems most attractive? Would your answer change if you represented a consortium of investors with serious funding and only two objectives: create a professionally fulfilling challenge for managers of the enterprise and a stable work environment for the employees? What do you think are the three most critical success factors for each alternative?
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