Bangkok University Himmelsteins Speech and the Lecture Summary

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bangkok university

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You need to attend Bruce Himmelstein’s presentation write 2 to 3 page summary about her lecture. The paper needs to be uploaded to Canvas.

watch the youtube link to listen to his lecture

https://www.youtube.com/watch?v=Di9akSz9ykg&feature=youtu.be

https://www.youtube.com/watch?v=ODolI6oK1VY&feature=youtu.be

Class Review

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GLOBALLY RECOGNIZED BRAND MARKETING EXPERT, AND Bruce Himelstein is the Ritz-Carlton executive who transformed customer service for one of the world's most recognizable luxury brands, as featured prominently in the New York Times bestseller, The New Gold Standard.  Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI).  Featured on The Wharton School of the University of Pennsylvania’s Sirius radio channel discussing his experiences in marketing lifestyle brands.  Recognized for his ability to identify and implement strategies to maintain relevance in today’s rapidly evolving business world.  Drove efforts to "blow the dust off the lion and crown" by transforming one of the world's most recognizable luxury brands...the Ritz Carlton.  An inductee into “The American Marketing Association” Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board.  Featured prominently in Joseph Michelli's New York Times bestseller, The New Gold Standard. Bruce Himelstein is credited with leading some of the travel and hospitality industry’s most prestigious domestic and global brands during a 30+ year illustrious career setting the global standards in hospitality, marketing, and C-level executive management. Successful at every level of his career, Bruce Himelstein now helps growing and established businesses achieve new levels of success as a marketing, hospitality industry, and luxury brand consultant, as well as a business facilitator. Bruce J. Himelstein  www.thebjhgroup.com |  +1 (240) 506-3975 |  bruce@thebjhgroup.com GLOBALLY RECOGNIZED BRAND MARKETING EXPERT, AND Bruce Himelstein is one of the most innovative marketing executives in the luxury industry. Bruce is a trusted expert for top tier brands and an engaging and prolific speaker. His speaking and consulting engagements will prepare you to tackle the present as well as the future with proven best practices. Milton Pedraza, CEO of Luxury Institute, LLC Bruce challenged and encouraged us to identify opportunities and to expand the use of proven hospitality approaches into our healthcare delivery settings." Thank you Bruce for sharing your talent with me and the SGAH leadership team. Dennis Hansen, FMR Pres. Shady Grove Adventist Hospital Bruce's Talking Points Include: • Service in Healthcare • Disruption in Marketing • Thriving in Disruption • Power of Innovation Professional Résumé • Founder and CEO – The BJH Group • Chief Marketing Officer – Loews Hotels & Resorts • President – Oceania Cruises • Executive Vice-President & Chief Marketing Officer – Kerzner Int’l • Senior Sales and Marketing Officer – The Ritz-Carlton Hotel Company LLC • American Marketing Association Hall of Fame – 2007 Inductee • Board of Directors – Hospitality Sales & Marketing Association Intl (HSMAI) • Past Board of Directors – US Travel Association • Board of Directors – Luxury Institute Advisory Board • Regularly Featured Speaker – Sirius Radio, Forbes Magazine, Wharton School • Industry Recognition – Hospitality Sales & Marketing Association International Top 25 Most Extraordinary Minds • Past Board of Directors – Shady Grove Hospital • Board of Directors, Lakeview Health  www.thebjhgroup.com |  +1 (240) 506-3975 |  bruce@thebjhgroup.com
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Running Head: SUMMARY OF HIMMELSTEIN’S SPEECH AND THE LECTURE

Summary of Himmelstein’s Speech and the Lecture
Institutional Affiliation
Date

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SUMMARY OF HIMMELSTEIN’S SPEECH AND THE LECTURE

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Himmelstein’s lectures focus on the issues he tells CEO companies when asked for
advice on the best strategies to adopt in the hospitality industry. He divides his aspects into three
categories of branding, disruptions, and customer service. According to his talk, the brand image
created by specific organizations enables them to capture their target market depending on the
needs of the consumers. He gives examples of luxury brands like clothing and accessories, which
people buy not only for the quality but also the feeling they get when involved with such brands
(Hassan, 2020). Himmel encourages the businesses he works for to work on developing a brand
that people will be pro...


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