Assignment: Stakeholder Engagement in Business Strategy Development

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Assignment: Stakeholder Engagement in Business Strategy Development

Stakeholder engagement can mean the difference between success and failure for a particular project or for an entire organization. Ample research has been presented in the field of business on the benefits of stakeholder engagement in strategy development and management. By developing a foundational understanding of stakeholder engagement, strategic planners can be prepared for challenges and opportunities within an organization.

To prepare for this Assignment, consider the following scenario:

You are the CEO of a technology firm that is eager to produce innovative products required to perform well against the fierce competition. Your board of directors has requested that you prepare the firm for a new strategic plan that will incorporate dramatic shifts in organizational structure and business unit systems. It is your job to think about how the stakeholders in the organization might respond to these new initiatives. Be sure to consider the information presented in “Case 12: Lincoln Electric: Aligning for Global Growth,” provided in this week’s Required Readings, as well as examples from your professional experience.

By Day 7

Submit a 5- to 7-page briefing that details the new strategic plan. Your plan should include the following:

  • The name, mission, and vision of your fictitious company
  • The strategy name for the new product launch, including the strategy’s theme or marketing slogan
  • Who in the organization needs to be involved for this strategy implementation to be successful
  • How you will communicate to your stakeholders “what’s in it for them” regarding the upcoming initiatives
  • A description of the communication channels you will use as the CEO to ensure the company will gain “buy-in” to this initiative system-wide

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PRINTED BY: Joseph Amaglo . Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's prior permission. Violators will be prosecuted. PRINTED BY: Joseph Amaglo . Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's prior permission. Violators will be prosecuted. PRINTED BY: Joseph Amaglo . Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's prior permission. Violators will be prosecuted. PRINTED BY: Joseph Amaglo . Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's prior permission. Violators will be prosecuted. PRINTED BY: Joseph Amaglo . Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's prior permission. Violators will be prosecuted. PRINTED BY: Joseph Amaglo . Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's prior permission. Violators will be prosecuted.
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Attached.

Running Head: NEXT GENERATION ELECTRICS STRATEGIC PLAN

Next Generation Electrics Strategic Plan
Name
Course
Tutor
Date

1

NEXT GENERATION ELECTRICS STRATEGIC PLAN

2

Next Generation Electrics
Mission
“We will be both the partner and employer of choice employer of choice by focusing on
our stated values of employees first, transparency, trust, value centricity, and flexibility.”
Vision
“To be the technology partner of choice for forwarding looking consumers through
immense collaboration, which will assist in the transformation of technology into a business
advantage.”
The Weather Car
This is a Toyota Nextgen model that has a much more modern sunroof. The company
will loan out cars to meteorologists and weather presenters for a month. The uniqueness of the
car came from the sunroof where it is to open or close as per the forecast made on television.
The Nextgen car model has a tendency of attracting youths because they are not
predictable at all cost as the weather too is not. The campaign concentrates on this account. If the
meteorologist is not correct they have to have the sunroof down rain or shine. The brand
ambassador also has a chance of trying out the product for a short while having a unique
experience with the modern sun-roofing technology. The results are to be showcased on a
television commercials followed by online versions that will eventually be selected by a number
of digital stations.
The role of implementation involves the main people in the firm or organization. If they
are not included in any sort of transformation in the company, it may disrupt the normal

NEXT GENERATION ELECTRICS STRATEGIC PLAN

3

operations of the firm. Therefore, the involvement of the major officials is highly recommended.
Managers are perceived as hea...


Anonymous
I was struggling with this subject, and this helped me a ton!

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