Complete a SWOT Analysis

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timer Asked: Apr 2nd, 2017
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Question Description

CONTEXT:

Strategic management is the formulation, implementation, and evaluation of decisions that help a business achieve its goals (David, 2014). Strategy formulation includes the development of a vision and a mission, determining internal strengths and weaknesses, identifying external opportunities and threats (also known as a SWOT analysis), and establishing long-term strategies and objectives. Strategy implementation requires the organization to create policies and short-term objectives, and to allocate resources so strategies can be achieved. Strategy evaluation reviews external and internal factors, measures performance, and takes corrective action. Strategy formulation can occur at the corporate, divisional, business unit, or functional level. There are financial and non-financial benefits in strategic planning. Success increasingly depends upon being competitive in the global market. Strategic planning can help achieve this imperative.

It is also important to consider an organization's unique purpose and reason for being and how these things are reflected in the organization's vision and mission statements. Vision and mission statements are similar, but a vision statement, according to David (2014), answers the questions "What do we want to become?" and "What is our business?" A mission statement is typically longer and more detailed than a vision statement. Organizations that invite strategists, managers, and employees into the development and communication of their business vision and mission create a heightened sense of purpose.

The vision statement, although often the most commonly overlooked task, is the necessary first step in strategic management. It provides direction for other activities. Like a vision statement, effective mission statements stand the test of time and, although re-examined annually, they are infrequently changed.

RESOURCES:

The strategy club.(2013). Retrieved from www.strategyclub.com

CNN Money. (2013). Fortune magazine online. Retrieved from http://money.cnn.com/magazines/fortune/

David, F. R. (2014). Strategic management: A competitive advantage approach, concepts & cases (15th ed.). Upper Saddle River, NJ: Pearson Prentice Hall

INSTRUCTIONS:

Choose an organization on which to complete a strengths, weaknesses, opportunities, and threats (SWOT) analysis. Ideally, the company you choose will be a familiar one and one to which you have easy access, such as your place of employment or a company close to where you live. You may use the same organization for other assessments in this course. Think of yourself as an outside consultant hired to research, assess, formulate, recommend, and evaluate your selected organization.

It is important to remember that opportunities and threats are external to an organization, and strengths and weaknesses are internal to an organization.

Complete the following:

First, identify and describe what you consider to be your chosen organization's internal strengths and weaknesses. Examples of internal factors include employees, management, and finance. Use the terms "Strengths" and "Weaknesses" as titles. Then, list three or more factors under each title and describe them.

Second, identify and describe what you consider to be the organization's external opportunities and threats. Opportunities and threats may include a variety of factors, such as economics, technology, demographics, environmental considerations, culture, competition, and political influences. Use the terms "Opportunities" and "Threats" as titles. Then, list three or more factors under each title and describe them.

Be sure to both identify and describe the strengths, weaknesses, opportunities, and threats of your chosen organization.

Additional Requirements

Written communication: Written communication is free of errors that detract from the overall message.

APA formatting: If you use sources, ensure that resources and citations are formatted according to APA (6th edition) style and formatting.

Font and font size: Times New Roman, 12 point.

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4/2/2017 SWOT Analysis Scoring Guide SWOT Analysis Scoring Guide CRITERIA NON­PERFORMANCE BASIC PROFICIENT DISTINGUISHED Describe internal strengths of the selected organization. Does not describe internal strengths of the selected organization. Lists internal strengths of the selected organization. Describes internal strengths of the selected organization. Describes the key internal strengths of the selected organization. Describe internal weaknesses of the selected organization. Does not describe internal weaknesses of the selected organization. Lists internal weaknesses of the selected organization. Describes internal weaknesses of the selected organization. Describes the key internal weaknesses of the selected organization. Describe external opportunities of the selected organization. Does not describe external opportunities of the selected organization. Lists external opportunities Describes external of the selected opportunities of the selected organization. organization. Describes the key external opportunities of the selected organization. Describe external threats of the selected organization. Does not describe external threats of the selected organization. Lists external threats of the selected organization. Describes the key external threats of the selected organization. https://courserooma.capella.edu/bbcswebdav/institution/BUS­FP/BUS­FP4015/150701/Scoring_Guides/u01a1_scoring_guide.html Describes external threats of the selected organization. 1/1 ...
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Tutor Answer

RyannN
School: Carnegie Mellon University

Attached.

Running head: CHEESECAKE FACTORY SWOT ANALYSIS

Cheesecake Factory Swot Analysis
Name
Institution

1

Organizational profile
The Cheesecake Factory is an upscale dining concept featuring more than 200 menu items,
and there are almost 206 The Cheesecake Factory restaurants throughout the U.S.A and Puerto
Rico. Out of 206 restaurants, 193 are named The Cheesecake Factory restaurant, 12 are operated
under the Grand Lux Café mark, and one restaurant under the Rock Sugar Pan Asian Kitchen mark.
Moreover, internationally the Cheesecake Factory restaurants operate 13 under licensing
agreements in Kuwait, Saudi Arabia, Lebanon, United Arab Emirates, Mexico, and China. The
core menu items include appetizers, pizza, burgers, seafood, steaks, chicken, small plates, pasta,
salads, sandwiches, omelets’, and desserts. There are also Superfood items that are gluten -free
under current regulations, and the Cheesecake Factory offers 50 varieties of cheesecakes and other
desserts (Gasparro & Jargon, 2014).
The company’s goal is to encourage its staff members to develop a sense of personal
commitment to its core values and culture of excellence in restaurateurs and customer hospitality.
The Cheesecake wants to excel its customer service by providing high-quality food and best dining
experience to its customers. The company strives to increase its presence not only nationally but
also at international level. In addition, the Cheesecake Factory has been trying to increase its profit
margin and identify the best retail locations to open new restaurants (Gasparro & Jargon, 2014).

Internal factors
These are factors, which influence the functioning of the company from within. They play
a direct role in influencing the organizational performance. It is important to ensure that the internal
factors are kept under control so that the organization can have better development. Cheesecake
Company has integrated new considerations to ensure that the internal structures are effectively
and critically managed.
Strengths
Employees
Cheesecake Factory Company has provided an important strategy, which has ensured that
the employees are well engaged and motiv...

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Anonymous
awesome work thanks

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