Description
For this Assignment, you will critically evaluate a scholarly article related to factorial ANOVA.
Use the following article
Article name: Attractive or Credible Celebrities: Who Endorses Green Products Better?
Authors:
Eren-Erdogmus, İrem a, ⁎
Lak, Hadi Salari a
Çiçek, Mesut b
Write a 2- to 3-page critique of the research you found in the Walden Library that includes responses to the following prompts:
- Why did the authors select factorial ANOVA in the research?
- Do you think this test was the most appropriate choice? Why or why not?
- Did the authors display the results in a figure or table?
- Does the results table stand alone? In other words, are you able to interpret the study from it? Why or why not?
Explanation & Answer
Attached.
Running head: ARTICLE CRITIQUE
1
Article Critique
Name
University Details
Date of Submission
ARTICLE CRITIQUE
2
Article Critique
Eren-Erdogmusa, Laka, and Çiçekb (2016) conducted an experimental study to establish
the impact of celebrity endorsement (celebrity credibility and celebrity attractiveness) and
product type (durable and non-durable) on green advertisement. The study utilized a two-way
factorial analysis to establish the main findings. The study results noted that there was a
significant relationship between product type and celebrity type on the attitude of the customers
towards advertising. Noteworthy to mention, the study indicated that the credibility and
attractiveness of a celebrity has a significant positive relationship with attitude of the customers
towards various both durable and non-durable products. Specifically, the study indicated that the
attitude of the cu...
Review
Review
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Similar Content
Related Tags
How to Win Friends and Influence People
by Dale Carnegie
Dandelion Wine
by Ray Bradbury
Dune
by Frank Herbert
Oliver Twist
by Charles Dickens
The Two Towers
by J. R. R. Tolkien
The Girl With The Dragon Tattoo
by Stieg Larsson
No Exit
by Taylor Adams
Treasure Island
by Robert Louis
To Kill a Mockingbird
by Harper Lee