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The contrast between Amazon and Apple
Amazon is an example of a first-mover company since it introduced the first online
bookstore when it was founded. Amazon became very successful as a first-mover since its
marketing strategy ensured its customers have the best experience using the platform (Hietala,
2017). In addition, since it was founded, its focus has been creating value for its customers. On
the other hand, Apple is an example of a company that was a fast follower and has become very
successful over the years in creating innovations in the technology sector. Apple’s marketing
strategies involves assisting the consumers and making them comfortable using their products
rather than selling and padding the products down on customers (Dave, 2018). Furthermore, this
is because they have created an intelligent retail setup in all of their stores.
Amazon’s competitive environment is very stiff since it faces h...
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