MT 434 Purdue Global University Supply Chain Question

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Business Finance


Purdue Global University College



Unit 4 Assignment: Logistics and Customer Value

The connection between logistics and customer value is not always clear. Part of the problem is that the term value means different things to different people; it is somewhat subjective even when it can be calculated objectively, as there are factors of judgment involved.

This assignment will assess your knowledge based on the following Outcome:

MT434-2: Recommend how logistics can be coordinated to ensure customer value.

This assignment has you consider several factors of judgment from this perspective. Ensure that your paper includes each of the following topics with an appropriate breadth and depth demonstrating knowledge of the outcome.

  • Iceberg Effect

How is the Iceberg Effect an illustration of a factor of judgment?

  • Perception versus Reality

How does the concept of Perception versus Reality impact the interaction between stakeholders that need to work together to get results within the professional career field of logistics?

  • Review these two concepts and include a comparison of the Iceberg Effect and Perception versus Reality principles. With a focus on accuracy, describe how these concepts would aid an employee in making a recommendation related to a purchase decision.

SCM Standard Requirements

  • This assignment should be a separate MS Word document, preferably in the most current .docx file format.
  • In addition to the current APA style title page and reference page; ensure your paper covers the assigned topics, with a focus on quality. The following items provide additional guidance as to writing expectations.
  • Respond to the questions in a thorough manner, providing specific examples of concepts, topics, definitions, and other elements asked for in the questions. Your paper should be highly organized, logical, and focused.
  • It must be written in Standard English; demonstrating exceptional content, organization, style, grammar, and mechanics.
  • Your paper should provide a clearly established sustained viewpoint and purpose.
  • Your writing should be well ordered, logical, and unified; as well as original and insightful.
  • Ensure your paper uses current APA format for content, with properly indented paragraphs, and a minimum of 3-full pages covering the assigned topics to appropriate depth.
  • A separate page at the end of your research paper should contain a list of references, in current APA format. Use your textbook, the Library, and the internet for credible research.
  • Ensure you have at a minimum three quality references supporting your work: defining words, or using dictionaries, wikis, or encyclopedias, does not count as a quality reference, or meet university standards for credible online research.
  • Be sure to cite both in-text and reference list citations were appropriate and reference all sources. Your sources and content should follow proper APA citation style. Review the current APA formatting and citation style found at the Writing Resources accessed through the Academic Success Center within the Academic Tools area of the course. It should include a title page, paper is double-spaced, in Times New Roman 12-point font, correct citations, Standard English with no spelling or punctuation errors, and correct references at the bottom of the last page.

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Explanation & Answer

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Logistics and Customer Value
Student’s Name
Institutional Affiliation




As they look into new ways of establishing a competitive edge, many companies are have
become cognizant of the fundamental role logistics management plays in the establishment of
unique types of customer value. Customer value can be achieved through product availability,
timeliness, consistency of delivery, and ease of order placement. But the net impact of these
variables is an outcome of the logistical services geared towards customer satisfaction. Logistics
represents a comprehensive process that involves a broad range of actions linked to other
strategic systemic processes (Yang & Wang, 2019). But the connection between logistics and
customer value remains vague as the term ‘value’ means different things to different people.
Value is quite subjective even when it can be calculated objectively due to the various factors of
judgment involved. Some of these factors are the Iceberg Effect and Perception versus Reality.
Iceberg Effect
The Iceberg Effect is a popular business and systems thinking terminology that refers to
the hidden factors in all that we see and is especially used in risk management. Many risks are
‘known knowns’, meaning that they are events that can be anticipated. According to the iceberg
principle, up to 85% of emergency costs are beneath the surface, completely unknown to most,
and invisible to outsiders. Thus, the ic...

Great content here. Definitely a returning customer.


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