1.3 Communication Strategies
1. Read/Watch the United's Merger Turbulence Hits Elite Fliers video listed in the assignment resource
section of this assignment. http://online.wsj.com/video/united-merger-turbulence-hits-elite-fliers/E11D29C8-3BED-40A9-A77B-668D6A7B27E4.html
2. Based on the video, write a paper that is grammatically correct, 600 – 800 words in
length, and cites sources in accordance with APA standards and that answers the following:
a. If you were the public relation manager for United, analyze the situation, evaluate your
options, and determine what your communication strategy will be for this situation?
b. Follow the steps involved in formulating a successful strategic communication, pay ing special attention to the elements of communication, your managerial role, United’s
organizational culture and dynamics, as well as the decision making style that
works best in this case. Provide a detailed explanation of your analysis that demonstrates clear, insightful critical thinking.
c. Analyze how your communication strategy would be different from part (a) if you were the
customer relation manager for United? Provide a detailed explanation of your analysis that demonstrates clear, insightful critical thinking.
d. Provide an example of how your communications on some issue failed in the past because of
not having a strategy. What communications strategy would have likely resulted in a more positive outcome? Provide a detailed explanation of your example and evaluation of your recommendation that demonstrates clear, insightful critical thinking.