University of the Cumberlands Why Is Marketing Management Important Discussion

User Generated

xcnina

Computer Science

University of the Cumberlands

Description

Chapter 1. Why Is Marketing Management Important?

Initial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion.

Also, provide a graduate-level response to each of the following questions:

  1. Before reading this chapter or beginning class, what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. How can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.
  2. Think about a recent time when you bought something or tried to do so and you were treated poorly as a customer. What was the essential problem? If you ran the company, what would you do to ensure happier and more loyal customers? 

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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

MARKETING MANAGEMENT

1

Marketing management
Name
Institution
Course code
Instructor
Date

MARKETING MANAGEMENT

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Introduction
Marketing management is a discipline that focuses on how marketing orientation,
strategies, and methods are applied in an organization to meet the organizational
objectives(Deepak,2019). Marketing management is essential for an organization since it
provides ways to sell its brand.
Marketing concepts
One of the essential topics in marketing management is marketing concepts. There are
five marketing concepts that include; the production concept gives tha...


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