Discussion: Role of Stakeholder Engagement
As assessed in Week 3, a SWOT analysis can provide a variety of complex applications to the world of
business strategic planning. From this examination, there are further revelations in connecting a SWOT
analysis to stakeholder communication and engagement. With a comprehensive understanding of an
organization’s existing relationship with stakeholders, strategic planning can facilitate effective decision
making to benefit all involved parties.
To prepare for this Discussion, review the strategy practice case you analyzed in the Week 3 Discussion,
“Getting the Most Out of a SWOT Analysis,” and the Mapping Stakeholder Influence figure provided on page
262 of Dyer, Godfrey, Jensen, and Bryce (2016). Be sure to also review the video “Effecting Change Through
Active Engagement With Stakeholders,” provided in the week’s Required Media. Consider how you can
leverage communication strategies to motivate the different stakeholder groups to engage in strategic change
within an organization.
By Day 3
Post an analysis of the role of stakeholder engagement in strategic planning. Your analysis should include the
A brief description of your chosen case, including context such as industry and stakeholder groups
An analysis of one stakeholder group that you feel is more valuable in engaging toward the strategic
plan. Be sure to answer the following with supportive examples:
o How does this stakeholder group impact the business?
o What motivates this stakeholder group to engage with the organization, and why is this
motivation valuable for strategic planning?
A detailed explanation of communication strategies that could engage this group of stakeholders
effectively. Provide a rationale and supportive examples of how these strategies will engage and
motivate change with the chosen stakeholder group.
Be sure to support your work with a minimum of two specific citations from this week’s Learning Resources
and at least one additional scholarly source.
Chebiyyam, M. V. V. N. S., & Saxena, K. B. C. (2012). Simbhaoli Sugars Limited: Innovating farmer
communication services (Case No. 9B12E010). London, Ontario: Ivey Publishing.
Collins, M. (2015). Making your votes count: Creating a game plan for strategic workforce analytics in HR.
Workforce Solutions Review, 6(6), 32–34. Retrieved from http://www.ihrimpublications.com/index.php
Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D. (2016). Strategic management: Concepts and tools for
creating real world strategy. Hoboken, NJ: John Wiley & Sons.
Thompson, W. (2005). Effecting change through active engagement with stakeholders [Books24x7 version].
Retrieved from http://common.books24x7.com/toc.aspx?bookid=38399
Weil, M., & Reddin, C. P. (2015). Boldly go: Character drives leadership at Providence Healthcare (Case No.
9B15C002). London, Ontario: Ivey Publishing.
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