week 4 team

User Generated

xgubznf133

Business Finance

Description


PLEASE SEE THAT IT IS ONLY ONE OF THE BULLETS THAT NEED DONE NOT ALL OF THEM AND THE ONE BULLETS ONLY NEEDS 300 WORDS I WILL PROVIDE THE NESSASRY BULLET

Develop a 2,100-word product offering and branding plan using the industry and competitive analysis you completed for your client in Week 2 as a basis. Include the following:

  • Detail the target market profiles, key buying behaviors, and decision motivators for your consumer.
  • Explain in detail your new product/service offering, based on the target market needs, including: features and benefits, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
  • Identify any other complementary products in the product line.
  • Propose a branding strategy for your new product/service, including brand imagery and elements (name, term, symbol, design, etc.) to maximize consumer response and resonate with your chosen target market.
  • Recommend strategies for managing your product/service throughout the product life cycle (PLC).
  • Create a new positioning statement for your product.
  • Provide justification for your new positioning strategy.


There is only one bullet point that needs done and a intro and conclusion the bullet only needs to be 300 words so easy assignment I will provide the previous weeks assignment so you can use this to do the bullet and will provide my bullet as well when I pick a tutor.

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Explanation & Answer

Attached.

Running head: LITTLE DEBBIE BRAND MARKETING ANALYSIS

Little Debbie brand marketing analysis
Student’s name
MKT/575
March 27th 2017
Delynn Byars

2

LITTLE DEBBIE BRAND MARKETING ANALYSIS

Little Debbie brand marketing analysis
Target market profiles
The little Debbie brand targets diverse market segments in order to dominate a larger
share of the fast foods market in the country. The brand targets the middle-class consumers who
have a high preference for the Little Debbie brands for their quality, discount, and convenience
of the product packaging and delivery. The low prices of the products definitely allure the low
income consumers to go for the brands at the expense of other subsidiary p...


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