Assessment Guide MBA 5005 - Managing Human Capital For the assessment of MBA Unit 5005, there are three assessment tasks you have to fulfil in order to complete the unit. Details are given in the unit descriptor and on “Studyboard@VIT”. Some clarification on each assessment: 1. 2. 3. ASSESSMENT 1: Discussion Participation: You will be assessed based on your accessible login on LMS, using the CHAT on the LMS. Also, your interaction through email etc. with faculty and coordinators in Australia will be considered. No assessment is undertaken by any other facilitator. ASSESSMENT 2: Individual Report - Scenario Case Study: You will individually develop and complete three scenario case studies, each with a different deliverable focus (PowerPoint presentation, reports, communication exercises). The scenarios are based around a single organisation and may include reporting student assessment of the impact of introducing performance management; handling economic shock in organisations or crisis management planning. ASSESSMENT 3: Small Group Presentation: In groups of 3-4, you will complete a power point presentation. The presentation is based on a single global organisation and must include human resource turnaround strategies; research informed cultural improvement initiatives; specifying senior executive position requirements and utilising available linked in profiles to identify candidates. Assessment time table: NO. ASSESSMENT NAME DATE OF SUBMISSION Week 2, 3, 4, 5 Due by Sunday, 11:55pm 1 Discussion Participation: 20% weightage 2 Individual Scenario Case Study: 40% weightage Week 4 Due by Friday, 11:55pm 3 Small Group Presentation: 40% weightage Week 6 Due by Friday, 11:55pm 1 Each week our LMS will guide you for that particular week, these all are the course requirement of our MBA programme. For each assessment, our “Studyboard@VIT” will provide details on assessment task and guidelines including how you will be assessed on each assessment task, marking criteria and so on. The Following Instruction strictly applicable all through our MBA Programme; > 1. The assessments are an important part of unit progression and are to be attended to diligently. Hence, no attempt at an assessment means no marks. > 2. No assessment is allowed beyond a time limit as given and announced and therefore, to be submitted in time. Late submission would attract 10%-mark deductions for each day late submission. > 3. Assessment must be followed as per the guidelines provided. For example, if the assessment is on writing report with 2000 words, the word count is important. Where the word count deviates by more than 10%, there will be a 10% mark deduction. > 4. All assessments must be submitted to VIT, Australia and will be checked, marked and provided with feed back. All assessment must be undertaken by VIT, Australia. > 5. Assessment can be submitted only on LMS who will scan the assignments/answer papers and will submit on the same day to VIT, Australia. > 6. The final mark is the weighted assessment marks across the entire unit. > 7. Students are required to achieve at least 40% in each assessment component and an overall mark of 50% to achieve a pass grade in the unit. If a student does not achieve 40% in an assessment and the overall mark for the unit is more than 50%, then a mark of 49% will be recorded for the unit > 8. The authorised agent/ local facilitator can help students understand the various parts of the assessment and also will be appointed as “Invigilator” (supervision only) for the assessment. Note - For all assignments, the preferred layout is in 12-point Calibri, with 1.5 line spacing, 5 centimetres left-hand margins and bold headings. Whenever you use the ideas and arguments of other writers, you must make reference to the writers and their work. By acknowledging the work of others, you avoid plagiarism. The APA style requires a reference list at the end of your assignment. It is arranged in alphabetical order by author surname. For further Enquiry or clarification, you can contact coordinator through emails. Further details on each assessment for MBA 5005 is given in the subsequent pages. 2 Assessment 1 Discussion Participation: Weightage 20% Guidelines > 1. In this class, on line discussion will count towards your overall grade for the course. The purpose of the discussion board is to frame and promote collaborative learning. Active and regular participation is not only important from the lecturer’s point of view but is also important for you in learning the course content and in developing your thoughts and position on various topics. The Assessor will be asses you on the following > 2. You are expected to participate in at least 3 different forums. You should begin at least one thread and provide at least three posts in response to other participants’ threads. Posting should be a minimum of one short paragraph and a maximum of two paragraphs. Word totals for each post should be in the 100-200 words range. > c. Pose new possibilities or opinions not previously voiced. > 3. While on discussion: You agree or disagree explain why with supporting evidence and concepts from the readings or a related experience. Include a reference, link, or citation when appropriate. Discussion and Participation: > a. Are made in a timely fashion, giving others an opportunity to respond. > b. Are thoughtful with appropriate analysis of the content or question asked. > d. Are ideas are expressed clearly, concisely. Uses appropriate vocabulary. Is attentive to spelling and grammar. > e. Spend the time construct creative, challenging and engaging discussion assignments, which promote participation. > 4. While on discussion: Be organized in your thoughts and ideas. Incorporate correlations with the assigned readings or topics. Stay on topic. Provide evidence of critical thinking in your responses or interactions Avoid summarizing. > 5. During the discussion: Contribute to the learning community by being creative in your approaches to topics, being relevant in the presented viewpoints, and attempting to motivate the discussion. > 6. In discussion: Be aware of grammar and sentence mechanics. Use proper etiquette. > 7. Remember that being respectful is critical at all times in the classroom, online and during forum chat discussions. 3 Grading Criteria Assessment Task 1: Forum Discussion (20%) Criteria Excellent (A 80-100%) Very Good (B 70-79%) Good (C 60-69%) Pass (D 50-59%) Fail (N 0-49%) Context and critical thinking ✓Comments always insightful & constructive ✓Uses appropriate terminology. ✓Comments balanced between general impressions, opinions & specific, thoughtful criticisms, or contributions. ✓Comments mostly insightful & constructive ✓Mostly uses appropriate terminology. ✓Comments are mostly relevant with the discussion ✓Comments are occasionally insightful & constructive. ✓Occasionally use appropriate terminology ✓Comments are occasionally too general or not relevant to the discussion. ✓Comments are sometimes constructive, with occasional signs of insight. ✓Student does not use appropriate terminology. ✓Comments not always relevant to the discussion. ✓Comments are uninformative. ✓Lacking in appropriate terminology. ✓Heavy reliance on opinion & personal taste. Disciplinary Knowledge ✓Disciplinary knowledge is clearly presented and uses disciplinary language authoritatively. ✓Shows critical understanding of the issue presented and demonstrates depth and accuracy of understanding. ✓Disciplinary knowledge is clearly presented and uses disciplinary language competently. ✓Shows a proficient awareness of the issue presented and demonstrates accuracy of understanding. ✓Disciplinary knowledge is presented and uses disciplinary language approaching competency. ✓Shows an awareness of the issue presented and demonstrates limited content understanding ✓Disciplinary knowledge lacks clarity and uses disciplinary language tentatively. ✓Shows an awareness of the issue presented and some evidence of gaining new understanding. ✓Disciplinary knowledge is unclear and does not use the language of the discipline in a sustained fashion. ✓demonstrates no evidence of gaining new understanding. Grammar and Vocabulary ✓Employs excellent discipline-based vocabulary relevant to the context and adheres to grammatical convention. ✓Employs a competent discipline-based vocabulary relevant to the context and adheres to grammatical convention. ✓Employs a developing disciplinary based vocabulary that adheres to the basic rules of grammar. ✓Demonstrates limited disciplinary based vocabulary that adheres to the basic rules of grammar, with a number of errors. ✓The task largely reverts to the use of non-discipline specific vocabulary with grammatical errors that interfere with meaning. Referencing ✓Employs an accurate academic referencing convention citing multiple sources. ✓Employs an accurate academic referencing convention citing multiple sources, with some errors. ✓Employs a basic academic referencing convention appropriate to the discipline, with an adequate number of sources. ✓Employs a basic academic referencing convention appropriate to the discipline with limited sources. ✓Shows unfamiliarity with, and inconsistent application of the conventions of academic referencing with inadequate sources. Timely participation Total marks It is important to check how student has been manage timing and promptness Comments 4 Marks Structure Assessment 2 Individual Scenario Case Study: Weightage 40% Guidelines Students will Individually develop and complete a scenario case studies. This assignment requires that you write a 3,000-word individual report. The scenario is based around a single organisation and may include reporting student assessment of the impact of introducing performance management; handling economic shock in organisations and crisis management planning. This will involve critically assessing the issues presented in the case alongside theory/literature and making recommendations for improvements to the management systems/approaches used by the case study organisation. Recommendations should demonstrate your understanding of best practice concepts in the academic literature and should provide examples of how organisational policy and practices can be revised to improve efficiency and/or effectiveness of operations. Process of the written Assessment: In a scenario case study, you should investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. Case study report should be written in appropriate business language so that your analysis and discussion have an objective tone. Your writing should be clear and concise and be in your own words. Use headings to guide the reader and include tables or diagrams that make the case clearer. The scenarios are based around a single organisation selected by the students, where based on the real case, student need to develop and complete a report based on three different areas: > 1. Introducing performance management > 2. Handling economic shock in organisations > 3. Crisis management planning The characteristics of a Scenario Case Study are: A case scenario is a detailed report of a company, industry, person, or a project over a particular time period. Cases are used as a basic tool for group discussion which enables the participating student to take up the roles of key players in actual business situations. The case method describes real management issues in real companies. What to be included in a case scenario? > Introduces the case, including the background and the scenario. > Describes the purpose and the background of the study and the specific questions you are trying to answer. > Describe what you found through your investigations, e.g. the main themes that came out in interviews, responses to questionnaires, significant observations. > Explain the significance of the study and what can be learnt from it. > Note that a case study is a study of a situation so you can’t generalise the results to all other situations. That means your report should focus on what can be learnt about that situation and the individuals involved. > Recommendations provides proposals for future action to solve the problem or improve the situation. Uses of case scenarios strengthen practical thinking as well as allow students to study those specific examples and apply that knowledge to new, though relatable, situations. The effectiveness of this instructional strategy is accomplished through an appropriate situation in which a problem relates to both the interests and experience levels of the involved students. Scenario case studies also provides the opportunity for group brainstorming. How to present a high-quality scenario case study? > Analyse the problem > Provide solution > Reveal real business difficulties > Include specific, quantifiable results > Build suspense, have a satisfying conclusion > Solve a generalizable business problem 5 Grading Criteria Assessment Task 2: Case study (40%) Criteria Excellent (A 80-100%) Very Good (B 70-79%) Good (C 60-69%) Pass (D 50-59%) Fail (N 0-49%) Argument and Context ✓Excellent, logically developed structure matched to the task. ✓Generates a highly developed, focused, and sustained argument(s) related to the essay topic ✓Uses logically developed structure matched to the task. ✓Generates developed and focused argument(s) related to the essay topic. ✓Uses somewhat logical structure of paragraphs but with errors. ✓Generates few developed and focused argument(s) related to the essay topic. ✓Poor logic in structure of paragraphs. ✓Poor development and focus of argument(s) related to the essay topic. ✓Paragraph structure is not clear, well ordered, or logical. ✓Generates a series of statements or claims without connecting these to form a clear, logical argument. Critical Thinking ✓Classifies multiple perspectives employing and integrating theory very well. ✓Explores relationships between component elements/variables. ✓Integrates perspectives to develop insights. ✓Classifies perspectives employing and integrating some theory. ✓Explores relationships between component elements/variables. ✓Integrates contrasting perspectives to develop insights. ✓Identifies, compares, and contrasts perspectives in a wider context with limited theoretical application. ✓Organises component elements/variables in a given framework. ✓Formulates a response that integrates perspectives ✓Poor comparison and contrast of key perspectives with limited theoretical application. Poor organisation of elements/variables in a given framework. ✓Response does not integrate contra ✓Does not compare and contrast key perspectives. ✓Unable to organise elements/variables in a given framework. ✓Response does not integrate contrasting perspectives on the issues. Disciplinary Knowledge ✓Disciplinary knowledge is clearly presented and uses disciplinary language authoritatively. ✓Shows critical understanding of the issue presented and demonstrates depth and accuracy of understanding. ✓Disciplinary knowledge is clearly presented and uses disciplinary language competently, ✓Shows a proficient awareness of the issue presented and demonstrates accuracy of understanding. ✓Disciplinary knowledge is presented and uses disciplinary language approaching competency, ✓Shows an awareness of the issue presented and demonstrates limited content understanding ✓Disciplinary knowledge lacks clarity and uses disciplinary language tentatively. ✓Shows an awareness of the issue presented and some evidence of gaining new understanding. ✓Disciplinary knowledge is unclear and does not use the language of the discipline in a sustained fashion, ✓Demonstrates no evidence of gaining new understanding. Grammar and Vocabulary ✓Employs excellent discipline-based vocabulary relevant to the context and adheres to grammatical convention. ✓Employs a competent discipline-based vocabulary relevant to the context and adheres to grammatical convention. ✓Employs a developing disciplinary based vocabulary that adheres to the basic rules of grammar. ✓Demonstrates limited disciplinary based vocabulary that adheres to the basic rules of grammar, with a number of errors. ✓The task largely reverts to the use of non-discipline specific vocabulary with grammatical errors that interfere with meaning. Referencing ✓Employs an accurate academic referencing convention citing multiple sources. ✓Employs an accurate academic referencing convention citing multiple sources, with some errors. ✓Employs a basic academic referencing convention appropriate to the discipline, with an adequate number of sources. ✓Employs a basic academic referencing convention appropriate to the discipline with limited sources. ✓Shows unfamiliarity with, and inconsistent application of the conventions of academic referencing with inadequate sources. Total Marks Comments 6 Marks Structure Please take take note for your assignment: > a. Structure the written report: Background information is relevant, Issues are logically ordered, Recommendations clearly relate to the issues. > b. Identify main issues: Prioritise choices, justify and prioritise issues chosen rovide solution > c. Analyse the issues: Each issue is discussed using relevant concepts and principles. Insight is shown in analysing the information. > d. Discuss alternatives: Consider all viable short term and long-term alternatives to solve each issue. Examine the advantages and disadvantages of each alternative. > e. Explain resources: Individuals from the case, time frame and monitoring processes required for the recommendations to be put into practice uild suspense, have a satisfying conclusion. > f. Write clearly and concisely: Arguments are explicit and succinct, appropriate headings are used, grammar and spelling are accurate. 7 Assessment 3 Small Group Presentation - Weightage 40% Guidelines complexity of the real world “messy” problems by learning from the information presented by other teams. In groups of 3-4, students will complete a power point presentation. In this presentation you should investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. The presentation should be written in appropriate business language so that your analysis and discussion have an objective tone. Your writing should be clear and concise and be in your own words. Stage Two – Giving the Presentation The presentations have three main objectives: > 1. To give students the opportunity to develop and test their skills of presentation in a supportive environment; Process of the Presentation: > 2. To give students the opportunity to get feedback on the level and depth of their analysis from tutors and peers which will help them to improve the quality of their work for subsequent courseworks; and The presentation is based on a single global organisation selected by the small group of students, where based on the real case, student need to develop and complete a power point presentation with different issues focus as detailed below: > 3. To allow students to develop a deeper insight into the complexity of the real world “messy” problems by learning from the information presented by other teams. > 1. Resource turnaround strategies > 2. Research informed cultural improvement initiatives > 3. Specifying senior executive position requirements and utilising available linked in profiles to identify candidates Stage Three – Improving Your Performance The focus of the presentation stage is to give students feedback which will help them to improve future performance (see below for further details of how the presentation is evaluated) For the presentation, software packages such as PowerPoint or Prezi can be utilised. The presentation should last between 12 and 15 minutes. Presentation structure What are the key stages in the learning and assessment process? Your presentation should have the following structure (max 10 slides or equivalent): Stage One – Working in a Group > Team members (1 slide) The module leader will facilitate the setting up of groups but you as a group need to allocation/select the examined company. Team members will have the responsibility to schedule meetings out-with class time to allocate tasks to individual team members, monitor progress and make arrangements for a rehearsal of the presentation prior to the event. Students must keep a record of all the group meetings. > Outline of the key issues (Q1 above) (2 slide) Stage Two – Giving the Presentation > Conclusion and Recommendation (1 slide) > Introduction of the organisation, background information, outline of the structure (1 slide) > Outline of the key issues (Q2 above) (2 slide) > Outline of the key issues (Q3 above) (2 slide) The presentations have three main objectives: IMPORTANT > 1. To give students the opportunity to develop and test their skills of presentation in a supportive environment; Submission requirements The submission of this coursework includes two steps: > 2. To give students the opportunity to get feedback on the level and depth of their analysis from tutors and peers which will help them to improve the quality of their work for subsequent courseworks; and > 1. Upload the group presentation including voiceover to Turnitin submission link. > 2. Prepare and upload a word document including the text of your presentation and the snapshot of the slides. > 3. To allow students to develop a deeper insight into the 8 Grading Criteria Assessment Task 3: Group Report and Presentation 40%) Criteria Excellent(A 80-100%) Very Good(B 70-79%) Good (C 60-69%) Pass (D 50-59%) Fail (N 0-49%) Writing, Argument and Report Structure ✓Excellent logically developed structure matched to the task. ✓Generates a highly developed, focused, and sustained argument(s) related to the report. ✓Uses logically developed structure matched to the task. ✓Generates developed and focused argument(s) related to the report. ✓Uses somewhat logical structure of paragraphs but with errors. ✓Generates few developed and focused argument(s) related to the report ✓Poor logic in structure of paragraphs. ✓Poor development and focus of argument(s) related to the report ✓Paragraph structure is not clear, well ordered, or logical. ✓Generates a series of statements or claims without connecting these to form a clear, logical argument. Disciplinary Knowledge ✓Disciplinary knowledge is clearly presented and uses disciplinary language authoritatively. ✓Shows critical understanding of the issue presented and demonstrates depth and accuracy of understanding. ✓Disciplinary knowledge is clearly presented and uses disciplinary language competently, ✓Shows a proficient awareness of the issue presented and demonstrates accuracy of understanding. ✓Disciplinary knowledge is presented and uses disciplinary language approaching competency, ✓Shows an awareness of the issue presented and demonstrates limited content understanding ✓Disciplinary knowledge lacks clarity and uses disciplinary language tentatively, ✓Shows an awareness of the issue presented and some evidence of gaining new understanding. ✓Disciplinary knowledge is unclear and does not use the language of the discipline in a sustained fashion. ✓Demonstrates no evidence of gaining new understanding. Presentation & Engagement convincing ✓Informative presentation that focuses on supporting its central argument in a convincing and compelling manner. Well-structured presentation ✓Uses clear, powerful appropriate language for student and academic audience ✓Coherently and logically structures the presentation. ✓Uses clear appropriate language for students, academic audience is convincing and compelling ✓Logically structures the presentation - approaching coherence, ✓Uses some appropriate language for student academic audience is somewhat convincing and/or compelling. ✓Attempts to structure the poster and presentation if somewhat incoherently. ✓Uses minimal appropriate language for the audience not convincing or compelling ✓Does not present a coherent and succinct explanation and ideas are not logically organised nor relevant to topic. ✓Does not appropriate language for the audience. Not convincing or compelling. Participation and Collaboration ✓An integrated contribution to the response to the task, which reflects critical assimilation of other group perspectives, reaching a balanced and well-founded conclusion, set of findings or recommendations. ✓A co-ordinated contribution to the response to the task, which reflects assimilation of other perspectives, reaching a qualified conclusion, set of findings or recommendations. ✓A response to the task which attempts to accommodate or draw upon each individual contribution in a coherent and structured fashion, reaching a tentative conclusion, set of findings or recommendations. ✓A response to the task, which reflects each individual contribution, and constructs a less than coherent, but plausible, conclusion, set of findings or recommendations ✓Response does not account for other contributions or is unable to effectively include other points of view to reach a plausible conclusion. Questions and Discussion ✓Responds to questions in a precise, persuasive manner with relevance to the poster presentation and refers to information that goes beyond ideas already presented. ✓Responds to questions in a precise manner with relevance to the poster presentation and refers to some information that goes beyond ideas already presented. ✓Responds to questions in an appropriate manner and with some relevance to the poster presentation, and shows knowledge and understanding of the topic ✓Responds to questions in an appropriate and coherent manner, but demonstrates a limited knowledge of the topic ✓Does not respond to questions or does so with little coherence and relevance to the topic. Total Marks Comments 9 Marks Structure Assessment-3 Submitted To Managing Human Capitals (MBA5005) Victorian Institute of Technology, Melbourne NOTE: This is only a sample that you can refer to get an idea on how to work on your assignment. This may not cover all aspects of the requirement. Therefore it is necessary to read your assignment guide. Best approach is to discuss with your lecturer if need further information. Introduction: The main aim of this report is that to review the global coffee brand along with its management and turnover cultural values and strategy initiative, planning and requirements of human resource position management and its utilization within selected global organization. To reach this objective we selected ‘Starbucks’ which is well-known global chain organization in all over the world under coffee industry. Business Analysis: ` Starbucks Corporation' is a multinational b rand headquarter located in USA. This is highly focused to coffee like, Cappuccino, Mocha, Latte and espresso all throughout the planet with its extraordinary image worth and prevalence. In 1971, Jerry Baldwin, Gordon Bowker and Zev Siegl were set up Starbucks in Seattle's modern hot coffee super Market. At present, more than 346, 000 representatives, 3.60 Billion net benefit, in excess of 82 nations and in excess of 31,000 stores are encountering by Starbucks by various country and structures. Espresso, Handcrafted Beverages, Non-Food things, Fresh Food, Packaged merchandise, adornments, cups and blessings are primary item range which offer by Starbucks. 'To motivate and sustain the human soul one individual, each cup and one area in turn' is the statement of purpose of Starbucks alongside organization benefits of creating a culture of background and performing where everybody is gladly received and conveying their best in service they do, evaluating themselves viable for customer attraction [1]: • Acting with boldness, stirring things up, and looking freshest strategies to developing their organization and associating one another • Being present associating either straightforwardness, poise, or regard with execution passed through the perspective of human demands Global Business Chain Management Strategies of Starbucks: Strategy One: Initially, Starbucks had not technologically advanced machineries to produce coffee (automation). Therefore, higher investments on costly equipments to prepare coffee of accomplishing gourmets and consisting coffee is main turnaround strategy in Starbucks. Sustainability of competitive advantage and increased customer engagement are highly relied on this turnaround strategy. For example, initiation on concentrating shots of cold pressed coffee espresso and patent pending aqua-temp technologies are main system operation which used by Starbucks. Starbucks updated a new procession to producing a concentrating shot of cold pressed espressos to be provided as a lays for different items offerings. Starbucks has an ability to use passion, knowledge, and resources to lead the coffee industry towards new innovations while other competitors are just now catching with the resources and capabilities of Starbucks in basic espresso-based beverages [2]. Strategy Two: Secondly, strongest human resource function was needed to Starbucks thanks to having highest ratio. Thus, sound relationship between employer and employee is initiated while eliminating wide gap in bureaucracy. for instance, payments, retirement savings, bonus, partner networks, affiliate discounts, Spotify premium subscription, Elite athlete program, stock, perks, in-store discount, recognition program, on-site gymnasium, and matching gifts program and daycare clean-up are offered for all employees under labour union to assure them long term service. Strategy Three: Because of getting emerging digitized business environment, virtual market was needed to be expanded by Starbucks. Therefore, Greatest information technology succession lead to creating of expansion in every year. Moreover, they need ‘Starbucks App’ in both are available in Apple phone and Android software while allowing to mobile payment, loyalty and ordering programs. Further, computer-based technology (AI) is employed through ‘My Barista’ feature which permit customers to order goods through messaging and voice recognition on the appliance without having to be within the stores [3]. Strategy Four: Demand for green products is another opportunity round the world and turnaround strategy was initiated by Starbucks. Starbucks trials a 'NextGen Cup' answer for their clients. to check this arrangement, Starbucks drew in with shut circle framework to approve the new cup will be reused more promptly than this cup. Thus, Starbucks expressed objective to twofold their reused content, recyclability, composability and reusability of cups and bundles by 2022. Cultural Improvement Initiatives in Starbucks: `Localization Globally’ methodology is exceptionally initiated while tolerating and wining various societies. At the point when Starbucks open new bistro in new market, long haul history of social variation is utilized. Right now Starbucks is working their business on 6 mainland and in 78 nations domains and nations. on account of limitation, Starbucks connected with different societies while giving agreeable nature for supporters to drink their espresso and eat food things which offered by Starbucks. Neighbourhood culture is very stressed by Starbucks. for example, the greater part of times organization follows with new brand's tones and viewpoint for their image to adjust neighbourhood culture. For instance, Starbucks in Japan, mirrors that country's religion through neighbourhood structures which installed with low rooftops and circuitous references to Shintoism. Bistro in Meguro has type of conventional Japanese tea house. 2,000 wood-based craft-blocks was introduced when created espresso coffeeshop in Fukuoka popularized the between hope to convey a timberland like articulation for their clients. Starbucks shops in Japan provides restricted food things like matcha or tea and Frappuccino mix coffee. Japanese individuals need less sweet food things. In this way, Starbucks offers less sweet items than USA bistros. Japan needed their conventional teahouse appearance from Starbucks. As a consequence of, Starbucks employed Japanese planners to make exact neighbourhoods make store for their bistro. Extraordinarily, Japanese individuals, Indian individuals and Chinese individuals exceptionally communicated their cultivating exercises [4]. So, Starbucks additionally needed to adjust this activity. Financial and social advancement in nearby culture is featured through venture on various projects towards the security of neighbourhood climate. The synergistic rancher program like rancher support focuses, rancher credits and woodland carbon projects are executing by Starbucks. In Chinese setting, financial class was for the most part favouring espresso and this was most noteworthy freedom to Starbucks. Chinese individuals are gathering with parcel of people. To adjust this component, Starbucks made their tables which might be assembled to oblige gatherings. At first, Starbucks sold tea for Chinese clients while getting a charge out of various air towards goal feeling. After got settled with espresso, Starbucks began selling their particular items. In Indian context, wooden tables with wooden carvings in Mumbai and copper antiquities which underlines copper culture in Pune were begun by Starbucks through restriction system. Ropework culture is extremely communicated in Delhi and ropework configuration is created in Starbucks shops in Indian capital city Delhi. The people of India have use of tea or espresso while drinking coffee. Hence, Indian popular menus of Konkani turned and Kebab rolls are added to menu as opposed to biscuits and local sandwich. Himalayan water or Teavana refreshments likewise added to menu since people of India has more longing coffee than tea. Requirement of Senior-position in Starbucks: Minimum qualification is bachelor’s degree is mandatory in relevant field mainly in business administration, management, communication or supply chain management is highly preferred, a minimum of 3 to 4 year of experience in Executive Office support, with seven to nine years of in general proficient experience. Strength preparing and certifications or postgraduate education is additionally thought to be, fantastic correspondence and relational abilities, both composed and verbal, including the ability to talk across societies and subsequently the capacity to make reference to "no" viably and without negative results [5]. Ability of effective supporting: Experience imparting and organizing with private contributors as establishment staff, high total assets people, social business visionaries, and so forth Required information, abilities and gifts, Demonstrated involvement with building local area connections, Ability to talk unmistakably and succinctly, both orally and recorded as a hard copy, Ability to oversee successfully in an incredibly quick moving climate, Ability to deal with various circumstances at the same time, Ability to oversee assets to ensure that set up help levels are accomplished at all occasions, Knowledge of client assistance strategies Strong operational abilities in a really client care climate, Strong administration abilities, with the adaptability to teach and guide others, Ability to deal with secret and touchy information. Conclusion: Throughout the report, we tried to understand the business planning and policy of Starbucks as global corporation in hospitality industry. Along with researched information, company background data with its mission and values was elaborated. Then, four turnaround strategies were identified under automation, strongest HRM function, digitized business environment and highest demand for green products. After that, cultural adaptation was investigated through major issues and greatest adaptation which adhered by Starbucks. Here, Japan, China and India were used to show that cultural improvement initiatives. Finally, knowledge, skills, abilities, and experiences were demonstrated for human resource hiring process in Starbucks. Recommendations: Rising availability of home coffee machines is major threat to Starbucks. Therefore, existing differentiation strategy should be improved further to attract those customers who are drinking coffee from their home. Competitions with cheap coffee seller shops and conglomerate outlets, Imitation, Union strike, Covid-19 virus. Global economic recession and increased price of wholesale coffee beans in Africa are major threats for Starbucks. As a group, we suggested that following opportunities to be used to eliminate those threats: • Expanding in developing countries markets • Global Coffee business diversification and product specification • Introducing newest relevant products • Cope up with latest coffee trends and technologies • Expanding home delivery and online public relations • Award winning coffee subscription plan popularizing globally Reference: 1. Barnard, K., Bellancia, M., & Rubbs, P. (2016). A short guide to managing human capital. The nature of market analysis and prediction: Greater market and human (pp. 19-92). New York, USA: Guilford Press Inc. 2. Rosche, A. A. (2019). The Method doin:101.10012/145651858.CMD0066239.pub.3 of global branding. 2019(6). 3. Carson, J. (2018). Analyzing and Evaluating global brand: Case Coca-cola. Journal of Market Consultation and Marketing Psychology, 168(5), 8413–8356. doin:10.10237//010226006X.68.5.8438 4. Ciasmas, C. S (2019). Educating Management and Marketing: The branding skills in Supply chain. British Journal of Organizational Management 119, 442-4427. Retrieved from http://www.britishjournaloforgman.com 5. Donjons J.P. & Martini .O (Eds.), Current trends of Organization Management and Evaluation, Paperwork presented at the 23th Australian Council for Business Research Symposium, Brisbane Queensland. Quoted from The Australian. canva MBA 5005-MANAGING HUMAN CAPITAL NOTE: This is only a sample that you can refer to get an idea on how to work on your assignment. This may not cover all aspects of the requirement. Therefore it is necessary to read your assignment guide. Best approach is to discuss with your lecturer if need further information. Executive Summary The report highlights the information of three of the major concepts of Human Resource management. After providing the details about the human resource management, the report had discussed about the company Canva in Sydney, Australian based providing its services worldwide. The services of the company are in graphics major. The company had applied great performance management measures such as feedback culture that is efficient enough to make the employees work with aligned goals with the company. The company also has great economic shock handling plan where all the economic shocks are taken as risks by managers and are monitored for controlling purpose. The company also applies extraordinary crisis management through infrastructure that has the ability to deal with risks that have occurred and were not planed. The report provide details about Canva facing cyber-attack on database in May 2019. The company confirmed the breached and it hit hard on business model of the company as well. The company lost many users after this affect that resulted in revenue loses of the company. The measures taken to overcome the breach also required extra revenue for the company. The company was devastated for few weeks in terms of revenue. With the help of combination of solution extracted from performance management, economic shock handling and crisis management the company made it through the problem. Two of the lessons that can be learned from this incident are that the privacy of the consumers are highly important which they also should take care of and organizations must have cyber security experts to check their security all the time specially if the company are providing services through online platforms. 1 Contents Executive Summary....................................................................................................................................... 1 Introduction .................................................................................................................................................. 3 Case Study- Canva Getting Hacked ............................................................................................................... 4 Purpose and Background .......................................................................................................................... 4 Introducing Performance Management ....................................................................................................... 4 Performance management during Security Breaching Problem .............................................................. 6 Handling Economic Shock ............................................................................................................................. 6 Economic Shock Faced by Canva .............................................................................................................. 7 Crisis Management Planning ........................................................................................................................ 8 How the company found a solution for crisis management..................................................................... 9 Lesson learned from the crisis faced by company .................................................................................. 10 Conclusion ................................................................................................................................................... 10 Bibliography ................................................................................................................................................ 11 2 Introduction Human Resource Management in today’s word is getting complex and must require new technologies to manage the resources throughout the organization and which are working with organization outside its premises. The management is getting complex because the organizations are not bounding the employees to work within the internal environment rather the employees are working for the companies from external environment as well. The Concept is important because of this management, the organization can survive in the market for achieving long term organizational goals. Lack in Human Resource Management can not only result in disruption in organizational structure but also the working that can affect the survival of the company is future. All the good organizations around the world have proper teams for managing HR resources and making their work align with company goals. Canva is a private sector, Sydney, Australian based company providing its services worldwide. The company started in2012 and was founded by Melanie Perkins, Clifford Obrecht and Cameron Adams. The organization is providing services for enterprises as well as individuals through subsidiaries such as Canva, Canva Pro, Canva for Enterprise and Canva for Education. (MATSUMOTO, 2020) The organization is providing services regarding graphics, posters, documents, presentations and other visual artifacts. They have almost 1500 employees working in the organization which are managed by HR department and company pays full focus on human resource management to make sure the employees are working for company goals. The report contains Canva case study where it faced a major let down due to cyber-attack affecting company badly. The report will highlight the whole case study and how company introduced performance management, handling economic shock and crisis management planning along with how it managed these aspects through company’s hard time. 3 Case Study- Canva Getting Hacked Purpose and Background On May 2019, it was founded that Canvas website has been hacked and almost 139 million user’s information has been breached. The breached information has been shared online along with passwords. The usernames, real names, email addresses, passwords and locations all information were made public hitting the company hard on customers end. The customers also started criticizing the company as soon as the company notified the users about their information getting hacked. (ANDERSON, 2019) The company focused on their achievements more than the actual problem that was the security threat to the uses data. Introducing Performance Management The performance management in Canva is one of the major concept the company work on very seriously. The Performance management within the organization is maintained through different measures. The performance management of Canva is directed towards aligning the individual and team goals towards the company’s objectives and aims. (Halder, 2019)Through following ways Canva ensure performance management within the company premises: Feedback as a culture: Canva makes sure that their highly talented team of employees are always involved within providing the best of the ideas for the company. This is important when the performance of the employees are linked with these ideas. The company provides equal opportunity for all the employees to come forth and play their part in the company’s success. For this purpose, the company has introduced the feedback as a culture concept where the employees can provide ideas and feedback against the ideas and can improve the implementation of the plan. (NANCLARES, 2019) The feedback culture ensures that the employees are playing their part within the success of achieving the goals of the company. 4 For example if an employee provides an idea, all the other employees can provide feedback according to their experience on how that idea can be improved and can be applied to make profits for the company working towards the goals of the organization. Asker-Driven Approach: The Company promotes the im0lementation of the asker driven approach that helps the employees to collect feedback from their managers and anyone who can provide them critiques over their work. This helps in improving the work and thus eliminating any errors or faults that can hurt the working of the employees. This performance management approach is a good once because it asks the employees to get their work straight before getting into any problems and helps in managing risks as well. (NANCLARES, 2019) There are two ways through which this approach is applied to the company that is: either the authority provides the feedback to change something from their staff members within Canva. Or the staff members reach up to authorities and ask them to check their work and provide relative feedback. Creating a safe space: Canva is one of the company that has an internal environment friendly culture between the employees such that they can just walk up to each other and ask for helping them out. The employees can walk up to their seniors to ask them help as a friend rather than as a boss. Canva manages many risks this way and this approach gave the performance management a boost. The better the performance of the employees, the better is the work the more business grows. This helps in maintaining the business model of the company as well. (NANCLARES, 2019) For example if any staff members facing an issue while work and is stuck somewhere, she/she can approach other expert of the company and can ask them for their advice to apply to their work regardless of the rank of the employees. It helps in enhancing the performance of the staff members enormously. When Canva faced serious problems while the security breach was witnessed, one of the key things that made the company overcome the problem was because of the performance management of the employees. From the feedback culture, all the 5 employees played their part in finding the solution for the company. The company was able to stand back up again because of the vital role of the employees. (Halder, 2019) Performance management during Security Breaching Problem Many of their users criticized the company and thus the company faced a major backlashed. The company faced a hard time and few of the weeks were more of a roller coaster ride for the company employees. However, the company stayed intact and try to adhere to the major problem they were facing with the help of all the employees of the company working together. The company claimed that the passwords were not hacked but encouraged their users to change the password. The company next moved to working within their organizational environment and directed employees to work for solutions as soon as possible. The employees reached out to the cyber security teams to investigate the problem. Moreover the company decided to gain the trust of their customers. (Cimpanu, 2019) The company forcibly started asking the customers to change their passwords in the first step with complex passwords trying out different combinations. Next the company started notifying the users with all the measures they were taking against the attack to keep the customers acknowledged. The company collaborated with different companies to provide their users security and company like 1passowrd collaboration made the Canva users to make the users encourage to use passwords which are different for all sites. The major challenge for the company was to ensure their customers that the company will overcome this attach such that the customers don’t need to replace the software service from Canvas to other platform. Company had to minimize the impact of the effect of cyber-attack in terms of organizations business model. Handling Economic Shock Handling economic shock or companies is not an easy task. Many companies move towards failure due to economic shocks and not making the right decision to overcome the shock at the right time. The economic shocks are unpredictable events that occur and have impact on the economy. (STAFF, 2021) The economic shocks can be classified by the economic sector with details about from where the shock was generated and why is has been originated. The whole market can suffer from the economic shocks and all the companies can have same impact of the shock as well. 6 Taking example of the COVID-19 pandemic situation, all the companies were facing economic shock due to similar problems in the market. There are different types of economic shock that can hit the company and affect the revenue generation. These include supply shock, demand shock, financial shock, policy shock and technology shock etc. Canva takes all types of economic shock as in risk factor that can affect the company’s profit and thus apply risk management to these types of shocks that can occur. With adding the economic shocks into risk management, the company is able to predict the risk, its occurrence and the impact of some of the risks. This help in handling economic shocks with already planned contingency plans. This is how the company is able to handle the economic shock that occurs. There are economic shocks which are not handled and can’t be predicted before the event has actually happened. Taking example of the COVID-19 pandemic, the companies were not aware of the fact that something so fatal would be coming their way. So these economic shocks are handled on the time by the company officials according to the situation of the market and the demand for the services. (STAFF, 2021) Economic Shock Faced by Canva The Canva data was breached in May 2019. The company confirmed the breached and it hit hard on business model of the company as well. The company lost many users after this affect that resulted in revenue loses of the company. The measures taken to overcome the breach also required extra revenue for the company. The company was devastated for few weeks in terms of revenue. This was a major economic shock that was faced by the company during the security breach and was categorized by demand and technology shock by company. The demand of the services provided by the company fell greatly along with the use of technology provided by the company. Canva overcame the problem by applying correct measures and was able to sustain their position with measures applied. This information was founded through different media websites that made news about the incident. (ANDERSON, 2019).The ZDNet was the first resource that reported the incident with sample data set about the information is available all over their website. 7 The consumers were involved in this situation with their personal data providing to the company. They were highly damaged with the whole incident that is why one of the lessons from the incident is recommended security measures for the consumers of organization. The consumers must take account of their security through every possible mean at their end. This ended up in the demand shock for the company resulting in economic shock. The demand of the services of company sharply decreased as the users of the system were scared to work in canvas with their personal data involved. The company managed their economic shock with different measures. Both the crisis management and the economic shock were handled smartly by the company with the help of multiple solutions. Crisis Management Planning Crisis within any organization can be a result of the occurrence of certain risks that were not predicted or even if they were predicted, the impact was so harsh that the company had to go through crisis. The crisis situations demand organizations to apply proper measures for fighting the cause of the crisis and managing the organization against the crisis that has occurred. The crisis management refers to dealing with the negative events that have occurred within the organization and can harm the organization in anyway. The crisis related to Canva situation were the security breach incident took place, the company was going through many problems. The company has ways to deal with crisis as different risk are identified before they have occurred and are categorized by the company. The management also monitors these risks and try to avoid them as much as possible. The company also have plans for the risks that have occurred and try to minimize the impact of the risks. For the crisis management targets the incident when it has occurred. The risks management is applied before the risk has occurred. On this scenario, Canva also had its calculations done for the future in risk management plan. But the company was not expecting the problem of data breaching at any time soon and thus there was no plan against this risk. The company applied crisis management to the 8 problem without any previous knowledge about how the things can be resolved if such risks have occurred. The company still managed to get out of the crisis situation because the management had taken good actions for the crisis being faced by the company. There were many solutions applied to the security incident and the company at the end was successful in retaining its customers and making sure the company still gains profit later on. Some of the crisis management plans applied to overcome the problem that proved out to be successful for the company are mention in the section below: How the company found a solution for crisis management The company applied crisis management and was successful to gain solution to the problem. These crisis management were documented for future with measures that can be taken to the risks in future. The planed solution for such crisis in future are: • The company should add cyber security experts to their organization for trying to check the loopholes in their systems. The employees of the company must be tested by the cyber-security employees to make sure that it is not the employees providing information to the outsiders about any personal data that can hurt the organization in any way. (Welsh, 2019) • The company can notify their users about every single possible way that they can make their information secure from the internet. This way the users will be helping the Canva to protect their information. This can be done by adding a module to the system for notifications. The company can hire developer to make this change. • The organization can appoint the cyber-security experts to breach their own systems through different ways. This will make the company know their own loop holes and help the company to upgrade their organization. (Welsh, 2019) The company can manage their privacy in future through these measures which will allow them to retain the company’s profits without any loses in security threats. The company can use these measures for the same problem if again occurred in future. 9 Lesson learned from the crisis faced by company Two of the lessons that can be learned from this incident are that the privacy of the consumers are highly important so apart from the security provided by the company products, the consumers should themselves stay cautious. The users must have good antivirus installed all the time. They must have hard passwords that are difficult to crack. Try not to provide extreme personal information online such as credit card information. The company must encourage their users to care of their privacy all the time through different measures such as through notifications etc. The second important lesson is that the organization must implement security protocols. Canva was devastated when they found out their data has been hacked and has been made public. The organizations must have cyber security experts to check their security all the time. They must secure their databases with high level security protocols. (Viktor, 2021) Conclusion On May 2019, it was founded that Canvas website has been hacked and almost 139 million user’s information has been breached. The breached information has been shared online along with passwords. The usernames, real names, email addresses, passwords and locations all information were made public hitting the company hard on customers end. To solve the problem, the company applied efficient measures under excellent performance management of employees alongside the company goals, good economic shock handling techniques applied and right application of crisis management ton right time. Canva directed employees to work for solutions as soon as possible when the negative event occurred. The employees reached out to the cyber security teams to investigate the problem. With adding the economic shocks into risk management, the company is able to predict the risk, its occurrence and the impact of some of the risks. This help in handling economic shocks with already planned contingency plans. The company applied crisis management and was successful to gain solution to the problem. The company was not expecting the problem of data breaching at any time soon and thus there was no plan against this risk. The company applied crisis management to the problem without any previous knowledge about how the things can be resolved if such 10 risks have occurred. At the end the company managed to move forward while solving the problem with the help of cyber security measures and taking customers into trust with the three major concepts explained in the report. Bibliography ANDERSON, M., 2019. Lessons from the Canva hack. [Online] Available at: https://www.365tech.ca/lessons-from-the-canva-hack/ Cimpanu, C., 2019. Australian tech unicorn Canva suffers security breach. [Online] Available at: https://www.zdnet.com/article/australian-tech-unicorn-canva-suffers-security-breach/ Halder, S., 2019. Canva Data Breach - A Lesson For Budding Businesses. [Online] Available at: https://www.appknox.com/blog/canva-data-breach MATSUMOTO, F., 2020. Australian unicorn Canva seeks further global expansion. [Online] Available at: https://asia.nikkei.com/Business/Startups/Australian-unicorn-Canva-seeks-further-globalexpansion NANCLARES, S., 2019. How Canva is building a (+) feedback culture. [Online] Available at: https://product.canva.com/positive-feedback-culture/ STAFF, I., 2021. Economic Shock. [Online] Available at: https://www.investopedia.com/terms/e/economic-shock.asp Viktor, 2021. The Canva Business Model – How Does Canva Make Money?. [Online] Available at: https://productmint.com/the-canva-business-model-how-does-canva-make-money/ Welsh, S., 2019. Canva Security Incident – Available at: https://www.canva.com/help/article/incident-may24 11 May 24 FAQs. [Online]
Purchase answer to see full attachment