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Define target market of the customers of the company (segmentation etc)

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VYbirPbyyrtr_

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Business Finance

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The paper is about trying to bring the streaming service Netflix into China.

Define the target market and make a profile of the customers of the company. The target market definition of the company may begin with segmentation. If the market is segmented then elaborate the basis for segmentation and define each segment and its characteristics. If the company does not have segmented markets then investigate and determine if segmentation is possible. 1 to 2 pages. Use sub-heads and paragraphs, as needed.

Tags: marketing target market market segmentation

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Explanation & Answer

Please find attached, let me know if you need clarification. Thank you.

Running head: NETFLIX

1

Netflix
Name
Professor
Institution
Course
Date

NETFLIX

2
Netflix

Profile of the customers of Netflix
Netflix is an American entertainment company that specializes in providing their
customers with streaming media and videos on demand both online or by DVD via mail. Its
other operations include online distribution and film and television production. Its main business
focus is media streaming since the physical media is gradually being phased out due to low
demand. The media streaming market is highly aggressive and hi...

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7 pages

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