International Business Essay:
Internationalisation of Business
Prepared by Associate Professor Natt Pimpa & IB Team
Multinational corporations (MNCs) are among the key players in the global economy. Their
emergence from a wide range of diversified national production systems results from the
globalisation process and the proliferation of different forms of competition.
In recent decades, MNCs have started to operate in emerging and frontier markets. There are
also disruptive technologies that promote the growth of MNCs from all countries around the
world. It is, therefore, important for us to be able to comprehend the nature of
internationalisation process of business.
In this task, you are asked to perform an international business analysis. In doing so, you will
need to understand some international business theories from this course. This assignment
will help you to be able to ‘learn’ and ‘apply’ key international business theories from the
course to ‘real-life’ multinational corporations (MNCs).
- Type: Individual
- Value: 50% (length: up to 2,500 words)
- Due: TBA
Structure of your Essay:
The key question for this essay is:
“What are the key challenges for an MNC in the international business arena?
You need to select a multinational corporation from appendix 1. All companies from the list
are ranked among top MNCs from various industries.
Select one country where your company has invested in (in any foreign direct investment
forms). Then, you need to will need to answer the following questions in your essay.
Part 1: Analysis of your Multinational Corporation (MNC)
In this section you will need to present and analyse key data supporting the status of
your company as a multinational corporation.
Question 1: Please explain your company’s profile as an MNC.
Question 2: Please use one theory related to ‘globalisation of business’ to analyse the
status of your company.
Part 2: Host Country Analysis
You will need to focus on ONE factor from the host country that influences the
internationalisation process of the firm. As we focus on political economy and sociocultural factors in the first part of this course, we recommend you to answer the
following questions in this section:
Question 3: What are the key country/regional factors affecting your firm’s choice
of country? Why?
Question 4: Please use one theory from the course to support your argument(s).
The application of some theories from this course such as Uppsala
internationalisation theory, Eclectic paradigm, and Porter’s diamond theory
can also be useful at this point.
Part 3: Foreign Entry Strategies: In this section you will need to answer these questions:
Question 5: What is entry strategy performed by the company? Please use
academic resources (i.e. journal articles) to explain the concept of the company’s
entry strategy and its benefits/pitfalls. Please identify some constraints of the
selected entry strategy. It is important that you combined points from academic
sources (i.e. academic journal articles) and information from the company to
analyse potential constraints of the entry.
Part 4: MNC and its Impacts
Question 6: What are the key international business challenges for your company?
Question 7: From the UN Global Compact Principles/Sustainable
Development Goals, which area(s) that your MNC will need to focus in their
current and future business? Why?
1. The core of this assignment is to assess your level of mastery of the subject matters and
your analytical skills in relation to foreign market entry strategies. It is important that you can
integrate key international business theories from the course to your analysis of an MNC in
2. Do not perform PESTEL/SWOT/ five forces analysis in this essay.
3. This is an international business essay. Please avoid marketing and general management
points/analyses in this essay.
4. You can use primary data from corporate’s social media channels such as twitter,
facebook, or Instagram to analyse its position in the current international business climate.
- A minimum of six (6) academic journal articles must be read and cited.
- The assignment must be well-structured and well-presented.
- The clarity of expressions together with the appropriate use of grammar, spelling and
punctuations are important to maintain.
- Any use of comments, information, data or quotations from others (books, journals,
newspapers, web etc.) must be cited using Harvard referencing style.
- The 12 point font in Times New Roman should be used throughout. Appropriate spacing
(1.5 lines) and margins on all sides (at least 2 cm) need to be maintained.
- Number each page.
This is an individual assignment (50%)
Length of this essay should be between 2,000-2,500 words (including country
Theories from the course (BUSM1227 International business) MUST be incorporated
in your analysis
Marking criteria is available from the learning hub.
We focus on the quality of reference. Make sure you combine both academic and
industrial or trade information. Please use, at least, six academic journal articles to
form your arguments.
The clarity of expressions together with the appropriate use of grammar, spelling and
punctuations are important to maintain.
Any use of comments, information, data or quotations from others (books, journals,
newspapers, web etc.) must be cited properly.
The 12 point font in Times New Roman should be used throughout. Appropriate
spacing (1.5 lines) and margins on all sides (at least 2 cm) need to be maintained.
Number each page.
This link will be useful for your writing, referencing and academic style presentation
Appendix 1: Company List and its country of origin
Bank of China
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