Consumer Behavior Analysis

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xvatfyri

Business Finance

Description

This week you are going to conduct a Consumer Behavior Analysis. Specifically address the type of customer your business addresses and how you influence their shopping and buying habits. Also identify any threats that could influence changes in their behavior. You can choose to be a discount retailer, grocery chain, or specialty apparel shop.

The paper must be 3-5 pages of content. You will need to include your cover page and reference page (not included in the content requirement). Utilize a minimum of 4 references you will incorporate into your paper. A cover page and reference page are required. They are not included in the 3-5 page requirement. Format your submission to APA 6th edition standards.

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Explanation & Answer

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CONSUMER BEHAVIOR ANALYSIS

Consumer Behavior Analysis-Frank & Oak discount retail stores
Name of Student
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CONSUMER BEHAVIOR ANALYSIS

Introduction
Consumer behavior analysis involves the assessment of an individual, group or
organizations and the processes they use to select, secure, use and disposes of products, services,
experiences, or ideas to satisfy their needs and wants. Frank & Oak is a discount retail store that
was established in 2010 and is located in California. The retailer deals with women, men’s,
children’s and infants clothing in the categories of formal wear, active wear, essentials, casual
wear and outer wears. The business employees a number of strategies to influent its target market
to shop and buy from the store. The firm is strategically located where there is human traffic with
its spacious and well-arranged products on the store shelves, there are all round mirrored rooms
set aside for fittings, friendly store attendance have helped the business offer best customer
experience through interactions that have helped the firm win the loyalty of its clients, the firm
specializes in clothing’s of all ages and offer expertise in...


Anonymous
Excellent resource! Really helped me get the gist of things.

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