Evolving China Strategy, business and finance homework help

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timer Asked: Apr 6th, 2017
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Question Description

In APA format, read the attached case "Emerging Markets: Microsoft’s Evolving China Strategy". Complete questions 1 through 4, and complement your analysis with contemporary industry-, country-, and firm-specific research.
Suggested Resources: 2012 Microsoft Annual Report and company website

Tutor Answer

henryprofessor
School: New York University

Attached.

Running head: EVOLVING CHINA STRATEGY

Evolving China Strategy
Name
Institution

1

EVOLVING CHINA STRATEGY

2

Evolving China Strategy
Question: From an industry based view, why does Microsoft feel threatened by Linux in
China and globally?
From an industry view, China is one of the country's any company would run to
venture. It has the highest population in the world. The Chinese market has a population of
more than 1.3 billion people. The large population is likely to broaden the market for any
company and so for Microsoft (Peng, 2013). In my view, Microsoft Company is concerned
about the opportunities available in China due to this large market. Linux possesses threats
for Microsoft to leap this benefit. Being a rival in the industry, Microsoft must be concerned
and find ways to compete. Linux is there to snatch...

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