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1 Strategic Plan Part 1: New Product or Service Fernando Zazueta BUS/475 Week 2 Dave Faiella 2 Strategic Plan Part 1: New Product or Service (Edison Electric) Southern California Edison (SCE) was formed in 1886, and later incorporated in 1906. Since then, this company has provided engineering, maintenance, technology, fabrication, remediation and support services for clients in the energy, environmental, infrastructure and emergency response industries. Today is one of the world’s largest engineering, and electricity companies in the market, focused on the global energy industry. New Service Proposal The new division of this company I am proposing would be a sector that focuses solely on getting all US homes, business, as well as their property owners, trained on how to use energy efficiently, and knowledgeable about the benefits of solar panels for their properties and / or businesses. In 2015, the average annual electricity consumption for a U.S. residential utility customer was 10,812 kilowatt-hours (kWh), an average of 901 kWh per month. Louisiana had the highest annual electricity consumption at 15,435 kWh per residential customer, and Hawaii had the lowest at 6,166 kWh per residential customer (U.S. Department of Energy, 2017). Americans on average waste about 68% of its energy, (Edison International, 2017). To continue to power our daily lives and live the way we do, newer ways to use energy must be brought up. I propose that every home, business, and property be equipped with the necessary energy saving tools. By saying this, means that even though there has been a big push to go green, and we are moving forward towards electric cars and things of that nature, we aren’t doing much to cut energy consumption in the home. This is where Edison Electric company step in and educate, granted there are plenty .org and .gov websites that has unlimited information on there to educate us, but let’s get real for a second, if you have ever played the game telephone, you know that passing down information through the grapevine, there is bound to be some things essentially 3 lost in translation. This will ensure that our customers get the face to face, in-home or business sit down that they deserve to hear about all the beneficial options that are available to them, energy is a big part of daily lives and the conservation of it should ahead of everything and taken as serious as possible. When this goal is achieved, our company will be a foot of the competition none of our competitors are offering anything this comprehensive, for starters it’s a costly proposal but it ensures that we are using less energy and the energy we are using is being done in a savvy way. From the proper inspection of the product installed in the home or businesses to making sure everything continues to work properly for years to come, for example, a list of all products installed will be back by government regulated checkups and maintenance. Vision and Business Model Our vision, not to different than the vision of the company its self is to introduce to the world the first initiative in the push for savvier energy use, a government backed push to regulate all homes and businesses to install solar panels. Another vision of ours is to make this transition as smooth and painless as possible by offering tax breaks eventually fining those who go without, and to make energy waste in mass numbers in our country, as a whole, a thing of the past. In doing so, all aspects of our energy handling business will be successful whether it’s our homes, sports venues, hospital, or correctional facilities alike. As said before the idea is to have everyone knowledgeable, and to take away that gap between those who do and those who don’t. This is something that is the underlying problem, government may not want to get involved with this initiative because it’s such a costly venture, but energy waste has been the problem in our country for centuries. The idea that the government has not regulated this and expect everyone to use energy responsibly makes me think it’s all about the money, hence why they only seem to 4 dish out just enough money to run internet domain with such information. It is not like they do not have sufficient funds to train everyone, they just do not want to dish out that much money, which is understandable, because why would they dish out so much money for these regulations, when there’s no telling in the near future what new energy sources may surface and prove to be better. Company’s Alignment Though the proposal may be cause for suspicion and doubt, it will fall perfectly into place with how Edison Electric and corporate are currently going about things. The only thing that will most likely be the hindering cause is the time and effort that must come from property owners and government willing to cooperate. The government and property owners need to understand that the process takes time and that energy saving will not magically fix itself overnight. Most likely the educating must take some time, just to make sure they understand the proper way of getting panels replaced, service safety precautions, or specialty items if the site requires that. All aspects should be gone over in these teachings. Now the way that this is going to align with the company, is the fact that the benefits from this panels will be seen immediately on energy bills. The weight of paying outrageous energy bills will be lifted off the shoulders of the property owners, in the sense that energy companies will no longer solely have all the say so in the way you get and use your energy. The benefits for the country may take slightly longer, but the outcome of not having to worry about trying to find other methods of safe energy use, will be lifted as well. Define guiding principles The main concept that we are trying to get through is using energy smarter. Personal preference as to the number of panels needed and where they will be install in reason allows for 5 the decision that property owners know that they are helping a good cause and should be able to look back on this decision knowing that they made a difference. One of the main guidelines that need to be prompted before we put the property owners through is to introduce the idea of some type of safety net. The safety net shall serve as a backup plan, something like insurance in case the panels fail (U.S. Department of Energy, 2017). By having the owners sign a contract that not necessarily binds them to the company, but ensures that they follow through with their part in using less energy. So really, the main concerns and guidelines is to ensure that both owner and corporation are getting their fair end of the deal in the partnership. Conclusion Less energy consumption is the number one priority; properly educating people will greatly reduce the amount of energy we waste yearly. In efforts to make this possible a new division of Edison Electric will focus on doing just that, getting all homes, businesses and properties equipped with government certified solar panels. By doing this the weight of pressure of paying higher energy bills and wasted energy will be a thing of the past. The constant threat of outrage energy bills and the need to find new sources of energy because we’ve used so much will slowly begin to diminish. This proposal will just essentially create a binding network of trust among everyone committed to the company. With this growing trust, the company will be able to understand that even though putting all the time and effort into making sure at least half the properties is equipped with the proper education, maybe offering up some more time and energy saving tips insuring that everyone knows exactly what they are doing will create a better and greener earth one day soon. 6 References Edison International. (2017). Edison International history. Retrieved from http://www.edison.com/home/about-us/our-history.html#0 U.S. Department of Energy. (2017). How much electricity does an American home use?. Retrieved from 7 https://www.eia.gov/tools/faqs/faq.php?id=97&t=3
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Running Head: Critiques

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Running Head: Critiques
Critiques
Southern California Edison which was formed in 1906 is one of the world’s largest engineering
and Electricity Company today which is focused on the global energy industry. The company
management proposes that people who use electricity in homes, businesses and in their lives
they must learn the importance of having energy saving tools. This is an effort in order to give
the go green objecti...


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