Running head: INTRODUCTION OF A SUCCESSFUL COMPANY 1 Apple Inc. Apple is an American multi-international technology company headquartered in Cupertino California. Apple over the years has developed and marketed various electronics, computer software, and online services. The company is an innovator of developing the latest and greatest technology. The techniques in developing hardware products year after year have by far made Apple a leader in the market to date. The online service includes the iTunes store and the app store, Apple music, and cloud. Apple consistently follows the vision and mission statement to be a competitor to maintain their dominating position as number one in the market for consumers. Apple vision statement is considerably detailed and reflects their comprehensive approach in ensuring continued growth and success (Rothaermel, 2015). The concept employs best practices by developing an integrated business model for product and design development from beginning to end. As an owner and a die-hard Apple fan, I find they just get better with time. The user interface provides friendly and easy to use devices that in return help improves daily activities. Although the mission has changed with time, it was done to meet the needs of the consumer i.e. applying listen to the voice of customer concept. The primary objective in their line of business is effective management always being enforced. Apple being a publicly held company and assuming responsibility to a shareholder to pay close attention to detail on all legal and ethical lines and to comply with the applicable laws. (Selden, 2013). Apple has a clear understanding that each employee is responsible for his and her action when representing the company. The business manager will always be involved in the decision-making process. Having that in mind that every team will always aim at maximizing profit, a perfect manager will be able to decide on which method to use to achieve this. Every employee will always need to work with the best management, and this might be a motivating factor. Their best practices to follow in the field of INTRODUCTION OF A SUCCESSFUL COMPANY 2 managerial economics and globalization. Can include; avoiding mistakes, planning, general consideration. For the above practices, they might be related in one way or another. Managerial skills are important for the success of any organization. The goal for every organization is to gain success and profit. Running head: PROFILE OF A SUCCESSFUL COMPANY 1 Apple operates a multinational technology corporation based in the United States, the company designs, develops and distributes electronics, computers, and software as well as offer online services. The hardware products from the apple company include the iPod tablet computer, iPhone smartphone, the iPod portable media player, the Mac Personal computer, the Apple TV digital media player and the Apple smart watch. Software developed by the company includes the MacOS operating system, the IOS Operating system, iTunes media player, the and the Safari web browser. The online services that generate additional revenue for Apple include the Apple Store, the iTunes Store, and the iCloud. The Apple Company was founded in 1976 by Steven Wozniak, Steven Jobs, and Ronald Wayne to develop and sell personal computers. The Apple Computer Inc. was incorporated in the year 1977 and afterwards renamed as the Apple Inc. in the year 2007. The Apple Company has communicated its mission and vision statement clearly by redefining the products they offer to the consumer’s time after time. It gives assurance of remaining competitiveness and continues its position in the worldwide market as the innovative leader in technology. The Mission and the vision statement have been changed from time to time to ensure customer satisfaction (Rothaermel, 2015). The company’s strategic management plan does not micromanage the employees. Apple focus is on each employee taking responsibility for their actions. The primary consumer product is the production of smartphones (iPhones) which are in direct competition with Microsoft. The Apple Company develops its staff by offering continued training and development programs for the staff. The ongoing development is made possible through the growth strategy, PROFILE OF A SUCCESSFUL COMPANY 2 business strategy, and the increased franchising outlets the organization sees at a rapid pace. The decision making in the firm in the past was left for Steve Jobs, the former CEO. The current CEO makes the decision for the enterprise. The managerial staff are involved in all the decisionmaking activities. The organizational structure is categorized by business lines, regions and functions. The principle of ethics restored by its CEO, Timothy Cook transpired by publishing the Fair Labor Report in regard the Chinese factory claimed of being unethical. It supports ethics in the workplace. The reinstatement of the principle of ethics managed to afford the company profit increases. By notifying every employee that he or she is responsible for his or her actions within the organization has positively influenced the Apple Company. With doing this, every employee does his or her best in ensuring that the company’s goals are achieved and ensuring that the mission statement is adhered to and vision kept in focus. PROFILE OF A SUCCESSFUL COMPANY References Al-Laham, A., & Huth, S. (2011). The Strategic Repositioning of Apple Inc. Fallstudien Zum International Management, 641-664 Apple surpasses Microsoft as the world most valuable tech company. (2010). Physics Today. 3
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