Business Finance
ethics, corporate culture and social responsibility, assignment help

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Need an appropriate reply on the below attached post. APA format. It should be based on ethics corporate culture and social resp.

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Post 1 An ethical situation that Bob Iger from the Walt Disney Company faced in the years following the company's acquisition of Marvel Studios was how to handle the long time Chief Executive Officer of Marvel Entertainment, Isaac " Ike" Perlmutter. Mr. Perlmutter was at the very least a polarizing individual who had run-ins with other executives and employees, was reportedly insensitive to women and minorities and wielded major power within the creative process of the Marvel brand (Robinson, 2015). As the actions of Mr. Perlmutter were directly affecting the success and perception of the Marvel Brand, Mr. Iger and the other leaders of Disney decided to make a change to the hierarchy of Marvel Studios and effectively removed Mr. Perlmutter from the creative process for the making of the ultra popular Marvel Cinematic Universe. Though he was not removed from his post as C.E.O. of Marvel Entertainment, he is no longer the primary leader of the Marvel Studios which were shifted to Alan Horn who is Disney's CEO over their Movie Studios segment. The creative leader of the Marvel Cinematic Universe is Kevin Feige and he was brought under Mr. Horn's span of control effectively taking Perlmutter out of the loop. Had Mr. Iger not stepped in to the situation and made the ethical decision to remove Perlmutter and certain other Marvel Executives from the creative process, the company stood to lose Kevin Feige who has been the major engineer of the many Marvel films that have been produced since 2007 and all of those that are to be made in the future (Kit & Masters, 2015). Iger's actions saved the company an important employee in Feige and help to stem the possible continued issues arising from Perlmutter's actions. Reference Kit, B., & Masters, K. (2015, September 3). Marvel's Civil War: Why Kevin Feige Demanded Emancipation From CEO Ike Perlmutter. Retrieved from Robinson, J. (2015, September 1). Why It Matters That Marvel Studios Just Escaped Its Eccentric Billionaire C.E.O. [Updated]. Retrieved from Reply 1 Post 2 I focused on the leadership of Bill Gates, the founder and former CEO of Microsoft. In 1980, Microsoft was in their infancy stages and only had twenty five employees with gross sales of roughly $2.5 million (Biography, 2016). However that changed when IBM approached Bill Gates and Microsoft about providing an operating system for their new line of personal computers. Gates sold IBM executives that Microsoft was the company to provide the best operating system on the market (Miller, 2011). The only problem was that Microsoft didn’t currently have an operating system that was compatible for IBM’s computers. Bill Gates had a solution and contacted a small software company called Seattle Computer Products (Brown, 2016). Gates believed they had an operating system that was compatible with IBM’s hardware that they would be willing to purchase. Microsoft and Seattle Computer Products came to an agreement to purchase their software for $50,000. This was peanuts compared to the money that Microsoft eventually made from IBM. This was the ethical dilemma that Bill Gates and Microsoft faced. Bill Gates knew about the deal with IBM and the potential revenue that could be produced by the sales of IBM’s personal computers with Microsoft’s software. Instead of being upfront with Seattle Computer Products and disclosing the deal, Gates withheld the information in order to purchase their product. By withholding critical information from the seller, Microsoft gained a significant advantage in the deal and ultimately become a billion dollar company ten times over. In this situation, Gates had the ethical obligation to inform the company about the deal before they made the decision to sell to Microsoft. If the company knew about the agreement, the price to purchase it would have gone up immensely. Ethics in business is critical as management sets the tone for how the company runs and is a direct reflection of how the organization operates (Horton, 2016). In this situation it was clear that Gates wanted to keep the IBM deal a secret when purchasing the software. This can create several obstacles in future business deals, employees buy in with management and how public investors value the ethics and morals of the company. Ethics is critical for business and Gates should have chosen better to help enforce is code of conducts. References: Bill Gates Biography. (2016, March 11). Retrieved April 6, 2017, from Brown, M. (2016). IBM Signs A Deal With The Devil. Retrieved April 6, 2017, from Horton, M. (2016, February 29). Why are business ethics important? Retrieved April 6, 2017, from Miller, M. (2011, August 10). The Rise of DOS: How Microsoft got the IBM PC OS Contract. Retrieved April 6, 2017, from Reply 2 ...
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Ethics, Corporate Culture and Social Responsibility
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It is within the context to save the company, its valuable employees and clients. It is also
within the corporate social re...

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