Running Head: ONLINE SHOPPING A NEW BREAKTHROUGH
Online Shopping a New Breakthrough
Name
University Affiliation
Date
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ONLINE SHOPPING A NEW BREAKTHROUGH
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Abstract
Online shopping for consumers has become one way to make their lives comfortable and
get whatever they want at their footstep. These online shopping websites have to know the best
interests of people and can look at various items in an accessible and synchronized way. They set
a goal on what they want and create the best options available to purchase it. This involves
selection, availability, validity and durability. Many factors are taken into consideration to
provide the best for the consumers. Through this, it is a breakthrough in the online industry by
which it makes the on-ground sales very vulnerable. Therefore, to make all of it work the
transactions that are the purchases of these items through a safe payment gateway. E-commerce
is booming by all this. Online shopping is significantly affected by various factors like age,
gender, family size and income. We developed a questionnaire in where we find out how many
people are actually using on ground shopping and online shopping, through this survey we can
know which holds the advantage.
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Introduction
The inception of e-commerce can be traced to more than a decade ago, and it has enjoyed
significant evolution since then. Research experts continue to investigate the behavior of
consumers while making online purchases so as to form diverse perspectives on the E-attitudes
of clients while making online purchases.
As a practical tool fostering multilateral trade, E-commerce may be defined as the
activity of online business whereby goods and services are exchanged for monetary benefits
through a designated mode of online payment (Moshrefjavadi et al., 2012). Business over the
Internet has increased rapidly over the years due to the popularity of the use of the web and web
resources including the relevant technology like desktop computers, mobile phones, laptops,
iPad, and tablets. E-commerce is a productive economic activity, which encompasses several
business activities, which include online money transfer mechanisms, management of the supply
chain and internet marketing. In the United States of America, e-commerce has immensely
gained in popularity, and most people prefer to run their businesses on an online platform where
there are fewer regulations and set up procedures are quite lenient. Consequently, there are three
divisions of electronic commerce including business to customer, business-to-business to
business and consumer-to-consumer. Manufacturers and companies, which develop products,
may exchange their products as well as selling the products to customers directly through the
Internet for the successful completion of a business transaction over the web. Transactions
between consumers can be added via online platforms like eBay and Etsy. Money transfers over
the internet may be facilitated through mobile phone subscribers and secure means of banking
through the web.
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The internet has contributed quite a lot to the way people shop as customers no longer
have to wait for the shopping hours, as was the tradition. Moreover, customers also do not have
to visit designated locations anymore to make purchases, as this is possible without visiting a
particular place. Access to services and goods becomes possible at any time without the
constraints of distance or time. As more subscribers join the online community, the internet
becomes the new means of communication and transactions on a daily basis, therefore,
improving the parameters of online business.
It is the responsibility of current managers in the United States of America to tap into the
potential of online marketing to find realistic solutions to the challenges of marketing in a
dynamic world, which is purely oriented on technology. To them, it can be a very efficient tool
for selling their products to many clients without physically approaching them or undergoing the
extra cost of product promotion. All items can be bought over the internet thanks to Ecommerce.
To understand the behavior of consumers over the web, it is important to ignore the
behaviors, which clients exhibit while purchasing products physically. Consumers may be
reluctant to buy online if they do not trust the originality and the authenticity of goods because
they do not see the actual products first before purchase. For this reason, consumers behave very
differently while conducting online purchases than making the routine physical purchase over the
counter. However, as more people buy goods over the internet, online business is gaining
popularity and clients are beginning to trust the system, therefore, becoming frequent buyers
over the web. E-markets exhibit excellent characteristics especially on the behavior of
consumers, and if the parameters of online marketing are ignored, then business will be
inhibited.
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Online business is competitive with every seller quoting original prices while there are
concerns over the security of credit cards as a result of hacking. The psychological state of
customers in online marketing is quite variable because clients do not trust the whole process of
online marketing because passwords, credit cards, and personal information may be hacked.
There are also social constraints involved in the course of online business.
Research Objectives
Which are the primary factors, which cause clients to make their purchases over the internet?
What reasons may make buyers hesitate to buy goods online?
Literature Review
It is possible for a business to obtain more information on how they are faring in the
market over the internet. The internet makes it possible for a company to cater to the needs of its
customers at a relatively lower cost. Marketing schemes must be implemented both on an online
and offline front to be popular amongst consumers. Industries, which conduct online marketing,
have to ensure that they utilize their online resources to give ample information about not only
the industry itself but also the prices and the products. Internet hosts have significantly increased
especially in the USA where technology has vastly advanced.
The online business plays a substantial part in the global economy and should continue in
the future. Through the internet, buyers can get many sources of product information apart from
their product providers or sellers. Consumers use the internet to buy because it accords them
more control as well as employing minimum effort in searching for products due to the large
amounts of information found on the web. However, online stores must find means to create a
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user-friendly online platform, which is inclusive of a friendly interface that allows their
customers to quickly access products, product information, and make quick purchase decisions.
There are two types of risks in online shopping including product type risk and economic
risks (Jiang, Yang, & Jun 2013). Product category risks focus on the perception that the clients
have on the product regarding whether the product will work as anticipated. Financial risks focus
on the safety of making purchases over the internet because there may be a danger of losing
money as a result of hacking. The need for people to buy is influenced by not only the need for
the product but also their motive for buying the product for example following an inevitable
trend. Individuals may purchase more and indulge in impulse buying in case there are offers over
the internet and sales promotion has been conducted adequately. The underlying factors, which
affect the decision of consumers to buy a product over the web, are a cultural influence,
emotions, psychological factors and privacy. Psychological factors, which affect buyers, are
insight, enthusiasm, outlooks and sentiments.
Research Methodology
Indiscriminate samples may be gathered from a population and used to form groups.
Within these groups, several methods like interviews may be used to identify differences in
online shopping between different genders, ages, and populations.
According to research conducted in the United States of America, it is clear that most
people prefer to shop online for their products. Very few individuals in the United States affirm
that they have not experienced online shopping. Age is the underlying factor in this as most of
these people are the seniors who are less concerned with technology. Internet providers are
numerous in the United States with multiple Wi-Fi connections hence people enjoy online
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shopping from the comfort of their present locations while also recommending others to do the
same. 70% of online buyers in the USA have security concerns while conducting their business
over the internet due to the presence of malicious hacker. However, the cases of foul play while
doing business over the web are minimal hence; a positive attitude exists despite the fears. The
study shows that people in the USA enjoy online marketing due to high incomes and various
discounts over the internet stores (Jusoh &Ling, 2012). Fashion and culture are predominant in
the United States, therefore, pushing people to make more purchases online where new trends are
updated on a regular basis.
Conclusion
This study was conducted to show how online shopping affects the behavior and attitude
of buyers in the USA. Due to reliable internet, online shopping is a business force to reckon with
in the United States. Despite this mode of shopping being more popular amongst the younger
generation, there is an existence of a very narrow gap between the more youth and the older
generation when it comes to online shopping (Wan, Nakayama & Sutcliffe, 2012).
The factors, which influence online buyers in the United States, include price, security,
time, sales services like deliveries and discounts. Online customers get to save on funds and
time, therefore, the increasing popularity of online buying. Shoppers in the United States prefer
to conduct business online because of the sheer convenience of online shopping. Security
concerns arise in online shopping because there is the risk of losing money or suffering a breach
of personal information in online accounts (Luo & Zhang, 2012).
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References
Moshrefjavadi, M. H., Dolatabadi, H. R., Nourbakhsh, M., Poursaeedi, A., & Asadollahi, A.
(2012). An analysis of factors affecting on online shopping behavior of consumers.
International Journal of Marketing Studies, 4(5), 81.
Luo, J., Ba, S., & Zhang, H. (2012). The effectiveness of online shopping characteristics and
well-designed websites on satisfaction.
Jusoh, Z. M., & Ling, G. H. (2012). Factors influencing consumers’ attitude towards ecommerce purchases through online shopping. International Journal of Humanities and
Social Science, 2(4), 223-230
Jiang, L., Yang, Z., & Jun, M. (2013). Measuring consumer perceptions of online shopping
convenience. Journal of Service Management, 24(2), 191-214.
Wan, Y., Nakayama, M., & Sutcliffe, N. (2012). The impact of age and shopping experiences on
the classification of search, experience, and credence goods in online shopping.
Information Systems and e-Business Management, 10(1), 135-148.
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