Describe how you would conduct a survey that identified the most popular flavors of ice cream. Identify your target population and what kind of sample you would use. Explain what method of observation you might use to help generalize your findings.
I would first identify all ice cream stores in my selected population. Then, I would randomly select 5 - 10 stores. I would visit the store and ask the owner if he or she could keep records of which ice cream each customer paid for three days a week for a total of 2 months. Or I could visit the ice cream store myself and take note of which ice cream flavour a customer bought during the days that I was there. I would also take details about their gender and possible age group.
My target population would be anyone who eats ice cream - I wouldn't exclude anyone but I would try to make sure I had equal numbers of adults (over 35) and younger (less than 35). The ice cream stores would be randomized, and I would use data from each customer that came in at the time that I was there.
Jan 23rd, 2015
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