Recommendations on pricing and distribution strategy, English homework help

Anonymous
timer Asked: Apr 9th, 2017
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Question Description

according Part1 and part 2 to write part3

I will post the request and part 1 and part2 down blew, I just need part 3 of the project.

Tutor Answer

paula9
School: Carnegie Mellon University

Attached.

Outline
Recommendations on Pricing and Distribution Strategy
Introduction
1. Pricing Strategy Recommendations
i.

Consumer-Product Relationship

ii.

Role of Price in Marketing Strategy

iii.

Promotional pricing policy

iv.

Market penetration pricing policy

2. Distribution Strategy Recommendations
I.
II.

Building Awareness for the Beverage
Creating a desire for the customers

III.

Delivering the message in an entertaining way

IV.

Creating a Brand Lifestyle
Creating Demand for the Beverage
Beverage Message Delivering to consumers
Using the Social Media to market the beverage

V.
VI.

Distribution promotional and materials programs and items
Gatorade should Motivate Distributors to Promote the Beverage.
Placing the Beverage on the right Distribution Channels
3. Conclusion
4. Works cited


Surname 1
Name:
Professor:
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Date:
Recommendations on Pricing and Distribution Strategy
Introduction
Gatorade being made of Pepsi agency can enhance its beverage sales by means of
ensuring it have a unique income and advertising strategic plan that involves marketing to stores,
distributors and truly the end user of the beverage. Many of Gatorade drinks reach the
marketplace every year but just a few succeeds at reaching distribution and getting buyers to
absolutely purchase the beverage. Gatorade therefore has to generate pricing and distribution
techniques to be able to put its beverage in the front of beverage distributors, retail shoppers and
in the long run the consumers (Le, Ha ND et al… pg. 83). This paper discusses the best pricing
and distribution techniques that Gatorade should use so as to emerge a top beverage generating
organization.
Pricing Strategy Recommendations
Gatorade owns strength of getting an awesome and famous drink brand. It therefore have
to price its merchandise just below other strong competitors and at par with equal competitive
companies in an effort to gain a successful entry into the energy drink market and impact overt
conduct. A premium pricing strategy of Gatorade ought to have a useful resource to present the
buyer with the anticipated life-style logo that other competitors has attained, but pricing just

Surname 2
below will trap clients to the product. Gatorade should then follow the following pricing
strategies;
i.

Consumer-Product Relationship

As energy drin...

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Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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