Attached.

Running head: SENIOPRENEURSHIP

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Seniopreneurship
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SENIOPRENEURSHIP

Seniopreneurship
The article ‘‘Start-up revolution; Enterprise’’ by Tony Featherstone seeks to bring to
perspective changing times in which older members of the society are venturing more into
entrepreneurship. The article begins from citing a 51-year-old lady that found inspiration to start
a business of natural skincare products after there were no options for her teenage son in the
market. She seems to have made the most out of necessity being the mother of invention and
risked into her first venture.

Just like any other entrepreneurial journey, the venture seemed all too risky at first.
Especially at her age, her chances of making it were being looked at as being very slim from
people such as her financial advisor. The author goes on to cite that there are unsustainability
concerns due to people leaving the workforce at 60 years of age due to increasing pension
payments. However, it is noted that with concerns in the Australian economy that would lead to
the need of people to earn an income until they attain the age of 70, efforts in self-employment
would go a long way in providing for satisfying jobs.

These are the probable reasons that the rise in older people venturing into
entrepreneurship in recent times can be attributed to. In the article, it has been dubbed as
‘Seniopreneurship’. People in the age group of above 50 seem to be getting the drive to start high
growth ventures. Through the various opportunities that present themselves in the society, risks
are taken with efforts channeled to ensure they get the most out of it.

The ventures being sought by these senior individuals do not take the same direction.
They have been identified to participate in technological businesses and attaining unprecedented

SENIOPRENEURSHIP

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levels of success while others have used their work experience while ...