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Running head: AMTRAK CORPORATE STRATEGY

Amtrak Corporate Strategy
Institution Affiliation
Date

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AMTRAK CORPORATE STRATEGY

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Abstract

Corporate strategy is a well-crafted plan that incorporates the overall scope of work
intended to drive all company processes and create value for business organizations. Unlocking
the potential growth and running any business in the global arena in the transport industry
requires a well laid down strategic planning and informed choice that gives the firm a
competitive advantage. The transport industry is arguably the oldest and has evolved over time
to use the modern technology. In the view of this, transport firms often are faced with change
management challenges. This demand that organizations respond to these challenges by
developing a corporate strategy that is able to withstand the test of time.
This paper identifies how Amtrak, a railroad transportation company has made its
corporate strategy in order to overcome these challenges. The paper focuses on the benefits of
both mission and vision statements, aims and objectives. Additionally, of major concern is how
the company has implemented its strategic planning in order to achieve its objectives. According
to David and David (2015), every firm organizational culture creates an environment under
which employees undertake their duties, consequently crucial aspects that influence decisionmaking process will be analyzed. Upon identification of the above challenges and processes
involved, the paper recommends various ways in which Amtrak could improve on its corporate
strategy, leadership and enhanced relationship with all its stakeholders.

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Introduction
Amtrak is a transportation organization that provides commuter service between major
cities in the United States. Amtrak was founded in 1971 and is partially owned by the
government. However, it is entrusted to private management that is responsible for the
operations; it is a profit generating corporation. The corporate operates more than 300 trains each
day that serves 46 states covering over 21,000 miles. According to Rabinowitz (2016), Amtrak
employed more than 2000 individuals in the 2015 and posted over $2.185 billion in revenue.
Headquartered in Washington District of Columbia, Amtrak has taken major steps towards
giving the best commuter train services and employee welfare over the years. In 2016, the
corporate was recognized by Forbes Magazine for its workplace excellence that made it a
successful year ("Management Challenges", 2017). The above gains have been brought about by
a number component in its corporate strategic plan.
Amtrak Vision and Mission Statements
The Vision statement of Amtrak is “Moving America where it wants to go”. It is intended
to communicate what the corporate plans to do for its customers (Rabinowitz, 2016). Amtrack
clearly outlines its purpose which seeks show its service to the Americans and visitors, ensuring
that communities are connected and timely response to changing market demands. This vision
statement gives the company a lot of benefits in communicating to its stakeholders its
commitment to listening to customer needs and delivering on its promises (Rabinowitz, 2016).
Additionally, the vision clearly shows value for the nation a...