Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
- Price and Place/Distribution:
- Distribution Strategies
- Channels, Mass, Selective, Exclusive
- Positioning within channels
- Dynamic/Static Pricing Strategies
- Channel tactics (Pricing)
- Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
NOTE: My chosen product/service for this marketing plan is AmazonFresh. Below is the intro to the marketing plan.
Research Marketing Questions Part II
The company and service selected for future marketing assignments is AmazonFresh by Amazon.com, Inc. Amazon.com employed 341,400 full-time and part-time employees as of December 31, 2016 (United States Securities and Exchange Commission, 2017). Their company headquarters is located in Seattle, Washington. According to annual reports on MarketWatch, Amazon.com had a revenue of 135.99 Billion in 2016 (2017). Amazon.com is an incorporated company, meaning that there is no personal liability. Any liability is limited to its assets. This service can be found on the internet at we address https://www.amazon.com/AmazonFresh.
Amazon.com is a global organization in the e-commerce retail business. AmazonFresh provides grocery delivery service available in numerous locations within the continental United States and in London, England. It was first beta tested in a small area near Seattle, Washington in August 2007. Its services have been gradually made available in many metropolitan locals including Seattle, Los Angeles, San Francisco, New York City, Philadelphia, Baltimore, Sacramento, London, Boston, Dallas and Chicago. In this subsidiary of Amazon.com, customers within these areas are able to place online orders for fresh groceries such as milk, bread, eggs, or meat products, and have them delivered to their door at a specified time by an AmazonFresh delivery truck. This is made possible because Amazon.com has expanded into special warehouses that serve as freezer/coolers so that perishable goods can be available on demand, with same-day or next-day delivery options.