Write an analysis of the purchasing process conducted by a specific enterprise.IntroductionJust as consumers have a process by which they purchase products, every enterprise has a process by which it purchases products. Analyzing how consumers recognize their needs for products and evaluate their alternatives allows companies to determine how many types of products they should offer and how to advertise them. In recent years, when consumers showed a strong interest in healthier living and eating, fast food restaurants began offering alternative menu items. In some cases, such restaurants had difficulty predicting the particular ways that healthy living could be translated into their product offerings. Hamburgers without buns became a short-lived offering at some fast food restaurants. In contrast, healthy alternatives to French fries and soft drinks in kids' meals are still offered by many establishments.The purchasing of goods and services drives the economy, but many factors influence consumers' purchasing decisions. The price associated with a purchase impacts whether or not a consumer will buy. Many other variables, such as how to pay for the purchase and the timing of the purchase, do as well. Many companies will use incentives such as cash-back, zero percent financing, or discounts to try to influence customers buy sooner rather than later.Consumers have many choices in the types of goods and services they may purchase. They also have a variety of choices in the means by which to make a purchase. For example:Retail stores remain a dominant force in the sales of goods to consumers. A great deal of consideration is involved in retail store layout, employee training, and in selecting the location of the stores.Online shopping continues to increase and evolve, and firms such as eBay and Amazon have become permanent fixtures in the marketing landscape.Write an analysis of the purchasing process conducted by a specific enterprise of your choice.Complete the following:Select a current or previous employer and briefly describe the organization and its main business. You do not have to have been involved in the organization's actual purchasing process and decisions to complete the assessment.Analyze the purchasing process of the company by answering the following:Assess and describe what it was like to acquire products within the company for use in your job. Do not include products that were for resale.If possible, provide examples of both smaller items—such as office supplies or items needed to complete daily tasks—as well as larger items, such as a computer.Describe the process required to obtain the products. Include such information as:The time it took to obtain items.The process, or processes, involved. For example, was the process time consuming or straightforward?Explain any difficulty in obtaining products.Describe how the process could have been improved.Use proper APA style and formatting. The content of your assessment should determine the length. Visit Evidence and APA for help with APA.Competencies MeasuredBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:Competency 2: Analyze consumer behavior.Describe a business that acquires, consumes, and disposes of a product.Assess how the business acquires products or services, including the purchasing process.Competency 3: Assess the managerial application of customer behavior concepts.Explain difficulties of obtaining products and how the process can be improved.Enterprise Purchasing Process Scoring GuideCRITERIANON-PERFORMANCEBASICPROFICIENTDISTINGUISHEDDescribe a business that acquires, consumes, and disposes of a product.Does not identify a business that acquires, consumes, and disposes of a product.Identifies but does not describe a business that acquires, consumes, and disposes of a product.Describes a business that acquires, consumes, and disposes of a product.Describes a business that acquires, consumes, and disposes of a product and explains the process.Assess how the business acquires products or services, including the purchasing process.Does not identify how the business acquires products or services, including the purchasing process.Identifies but does not assess how the business acquires products or services, including the purchasing process.Assesses how the business acquires products or services, including the purchasing process.Assesses how the business acquires products or services, including the purchasing process, and compares processes at similar businesses.Explain difficulties of obtaining products and how the process can be improved.Does not identify difficulties of obtaining products and how the process can be improved.Identifies but does not explain difficulties of obtaining products and how the process can be improved.Explains difficulties of obtaining products and how the process can be improved.Explains difficulties of obtaining products and how the process can be improved and can judge the difficulty of implementing suggested solutions.

Assignment 4: LinkedIn and Online Presence Papers Two separate assignments combined. Please identify which paper is for which assignment. LinkedIn: Answer the following questions: Based on discussion and prior knowledge, how likely are you to create a LinkedIn account if you do not already have one? Please share if your thoughts regarding LinkedIn have changed based on this course, good or bad. Do you have a LinkedIn account and if so, how active are you? How will you increase activity once you begin looking for work? Do you currently network? If so, or if not, how will you increase your networking on LinkedIn?For your LinkedIn answers, I am looking for clearly thought-out answers, answering the questions, spelling, punctuation and grammar. I am looking for one- and one-half pages to answer the questions stated here. Online Presence: Tell me where you are currently online. For example, if you are only on LinkedIn, you would state that you are only on LinkedIn and state how you would like to build a stronger presence. Would that include a picture, updated resume, networking with professionals currently working in your field of choice? You tell me how you would like to improve your social presence and how it will benefit you in landing a new career. I am looking for this paper to be one- and one-half pages and to address the questions stated here.

View website: www.films.com:The Four P's: Marketing Strategies for help with assignment View website: http://www.netmba.com/marketing/mix/ for help with assignment Week 6 - Assignment: Explain the Marketing Function In this assignment, develop a brief presentation to be given to new employees in your organization. The objective is to explain the marketing function to them. Incorporate appropriate animations, transitions, and graphics as well as “speaker notes” for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists. In addition to the required readings support your presentation with at least two (2) additional scholarly resources. In addition to these specified resources, other appropriate scholarly resources may be included. Length: 10-12 slides (not including the title and separate reference slide) Notes Length: 150-200 words for each slide Be sure to include citations for quotations and paraphrases with references in APA format and style. Save the file as PPT with the correct course code information. Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Upload your presentation and click the Submit to Dropbox button. Grading Rubric Criteria Content (8 points) Points 1 Explains what marketing is to new employees 4 2 Provides appropriate examples from the company to explain what marketing is 2 3 Overcomes misconceptions about marketing 2 Organization (2 points) 1 Presentation is 10- 12 slides in length and includes speaker notes for each slide that are 150 – 200 words (with correct spelling, sentence structure and organization), animations, transitions, and graphics. Included a minimum of three scholarly references published in the last five years, with appropriate APA formatting applied to paper and to citations and paraphrasing. 2 Total 10