digital learning e-marketing initiative team (D-LIT), marketing homework help

Anonymous

Question Description

At the first meeting of the digital learning e-marketing initiative team (D-LIT), individual members are asked to develop a presentation with notes that graphically conveys the shared marketing fundamentals between the traditional marketing approach and the e-marketing applications.

Prepare a PowerPoint presentation of 6–8 slides with 200–250 words of speaker notes per slide that cover the following:

  • What are the shared marketing fundamentals between the traditional marketing approach and e-marketing applications from the 3 primary strategic marketing dimensions?
  • Explain how the e-business's online service fits within the e-marketing mix.
  • Explain how the e-business's online service constitutes a profitable e-business model.
  • Explain how the e-business's online service contributes to e-commerce as a part of societal network infrastructure for health care informational exchanges.

Tutor Answer

jamila
School: Purdue University

below is the complete assignment. Kindly let me know of any need for any adjustment. Thank you
Attached.

Traditional and emarketing

Name:
Course:
Lecturer:
Assignment:

E-business online service and e-marketing mix.
• The marketing mix is composed of 7P’s, which are further divided into the core

(4P’s) and the extended marketing mix (3P’s). The core compnents of the business
mix are Product, Price, Place and Promotion. The extended components are
People, Process, and physical evidence (Merrilees, B.).

• In achieving the above, there are a number of parameters to be considered, which

nave been broadly categorized into seven classes. These are the 2P+2C+3S (Brodie,
R. J).

• The 2Ps stand for Personalization and Privacy.
• The 2Cs stand for Customer Service and Community

E-business online service and e-marketing mix.
(continued)
• The 3S are expanded as Site, Security and Sales Promotion (Myers, A.).
• The Site encompasses a broader area, and not necessarily only the website
• All together make up the marketing mix complete, and when dully thought
of and implemented, give high prospect of success of the business in the
digital world.

Shared Market Fundamentals between
traditional and e marketing approaches
• There are meeting points between traditional and ebusiness marketing
approaches. Among them are that both are legally required to be registered
and licensed in order to operate legally within the state they are offering the
services. In some cases, a separate office space...

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Review

Anonymous
Good stuff. Would use again.

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