Short paper

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TYUS

Business Finance

Description

This paper will be composed of two parts:

Part I: State your overall company strategy to support the business goal of your chosen business idea, product, or service in technical terms such as pricing, differentiation, and responsiveness. (My plan is launch a new all-green product for Kellog.Inc)

Part II: Provide an initial demand forecast for your product/service for the first six months of operation. Discuss the technical rationale for your forecasting method and why it is better than other methods of forecasting.

Please read and follow the rubric. 1-2 pages long

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MBA 690 Module Two Short Paper Guidelines and Rubric In Module Two, you will submit a strategy development paper. Prompt: This paper will be composed of two parts: Part I: State your overall company strategy to support the business goal of your chosen business opportunity in technical terms such as pricing, differentiation, and responsiveness. Part II: Provide an initial demand forecast for your product/service for the first six months of operation. Discuss the technical rationale for your forecasting method and why it is better than other methods of forecasting. Specifically, the following critical elements must be addressed:    Clearly explain your company’s strategy to support the business goal of your chosen business opportunity in technical terms such as pricing, differentiation, and responsiveness. Provide an initial demand forecast for your product/service for the first six months of operation. Discuss the technical rationale for your forecasting method and why it is better than other methods of forecasting. Guidelines for Submission: This short paper should adhere to the following formatting requirements: It is submitted as a Word document, 1 to 2 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. All APA citations should reference the course text and at least two additional resources. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Critical Elements Company’s Strategy Demand Forecast Technical Rationale Proficient (100%) Clearly explains company’s strategy to support business goal and provides detailed technical terms Provides initial demand forecast for product/service for six months Discusses the technical rationale for forecasting method and provides explanation of why it is better Needs Improvement (75%) Clearly explains company’s strategy to support business, goal but lacks detailed technical terms Provides initial demand forecast for product/service for less than six months Discusses the technical rationale for forecasting method, but does not explain why it is better Not Evident (0%) Does not explain company’s strategy Value 30 Does not provide initial demand forecast 30 Does not discuss the technical rationale for forecasting method 30 Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Total 10 100%
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Explanation & Answer

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Running head: KELLOGG INC.
Topic: Kellogg Inc. - Strategy
Student name:
Instructor name:
Course name:
Date:

Kellogg Inc.

2
Part I All-green product

Kellogg Inc. intended to deliver to its customers an all-green product that is healthy,
naturally organic and nutritious. Mital, (2015) suggested that the product offered the cons...


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