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Magazine Spread Assignment
Note: This one and another assignment (newsletter) are your pivotal ones! Read the
instructions very carefully and practice maximum before you submit. I will need your both –
INDD and PDF files submitted. You will automatically lose 50% points IF you do not submit
both the files.
o A Cover page, &
o 1 feature story page in a magazine
• Demonstrate an understanding of the parts of a magazine layout
• Choose/create an image that supports the content of the story and the style of the
magazine and prepares your image correctly.
• Display mastery of InDesign (including the use of a grid, professional typography,
packaging the final document) and some basic skills in PS.
• Explore principles of design including hierarchy, white space, alignment, contrast,
proximity, scale and repetition
a) First Design a cover page of the magazine for your client (your group will choose
the same name of your magazine but do the designs on your own).
Items to include:
-masthead (name of magazine)
-Border(s) (your choice of color) –kind of what we did on TIME
-cover line (s)
-main Cover line (Lager font size than just cover line)
-website address at the bottom right (font size 8pt) right aligned
and others as you wish!!
-follow one of the magazine that relates to your group’s client for varieties
b) Design a magazine story spread to fit the PR objective of your group’s chosen client.
For the inside page, make sure to include:
• A headline and deck
• The author’s name (the byline)
• At least one photo or illustration
• A photo or illustration credit
• At least 2 columns of text (with minimum of three paragraphs on each)
• Photo caption (s)
You may want to look at the Internet or purchase a magazine to refer to as you work. Apply
some of the skills we learnt from our class for the cover page layout for magazine using
Photoshop and InDesign. Then for your feature story page, design it with at least 2 column
(not for the cover though!) to put different info as per your project.
Remember, you’re doing this for your chosen client!
As a group, prepare a script of your story. Take notes while you prepare and think about
images that might illuminate the story. The image you choose or create will be a visual
counterpart to the text. Images must support the text (meaning –there should be
Think about a magazine that might use your story. Do some research to find the media kit
for your magazine to find out your client’s mission and to learn about its audience.
Remember, we talked about the target audience and how you develop goal, objective,
strategies and tactics. Look through some of the related issues of the magazine and think
about its audience and choose a design and typography that would appeal to that audience
and invite them into the story.
Set-up in InDesign:
Go to File>New Document
Number of pages = 2
Check off “Facing Pages” (as these are two different things not facing each other)
Where it says “Start page #” put in 1
Page size = measure your magazine or look up the trim size
Orientation = portrait
Columns for feature page = two or three is standard (study your magazine to see what it
Margins = examine your magazine to see what’s typical