Assignment 2: Planning the Future at Galaxy

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timer Asked: Apr 11th, 2017
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Question Description

Assignment 2: Planning the Future at Galaxy (Week 6)

Purpose:

In the second assignment, within a report, you will create a SWOT analysis, discuss a SWOT analysis and provide a detailed explanation of what considerations led to the determination of the SWOT components. You will then make recommendations and explain what factors were considered in making the recommendations.

Note: Not all critical company information is provided, so it is impossible to complete a financial analysis but instead students will focus on the first elements of the P-O-L-C, planning.

Outcome Met by Completing This Assignment:

  • integrate management theories and principles into management practices
  • employ effective planning processes to develop strategies, goals, and objectives in order to enhance performance and sustainability
  • identify the essential characteristics of decision making and indicate the range and types of decisions a manager makes

Instructions:

Step 1: Preparation for the Assignment

Before you begin writing the report, you will read the following requirements that will help you meet the writing and APA requirements. Not reading this information will lead to a lower grade:

Review “How to Analyze a Case Study” under Week 6 Content. You are expected to use the facts from the case scenario focusing on using this information to determine opportunities and solve problems.

Read the grading rubric for the assignment. Use the grading rubric while writing the report to ensure all requirements are met that will lead to the highest possible grade.

In writing this assignment, you will read and following these tasks:

Step 2: How to Set Up the Paper

Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 6-8 pages in length excluding the title page and reference page and appendix. You may not exceed eight (8) pages so it is important to write clearly and concisely.

Use the following format:

  • Create a title page with title, your name, the course, the instructor’s name and date;
  • Introduction
  • SWOT Analysis
  • Strengths & Weaknesses
  • Recommendation
  • Short-term Production Goals and Objectives

Step 3: Part One: Read critically and analyze the following scenario:

The toy industry is very fickle and innovation is critical. Sales for January 2017 showed only a 3% rise over January 2016 leaving the company managers concerned about meeting projected sales targets for 2017. In a 30-month plan, George Jepson, Jr., as CEO, together with Edward Mercury, CFO, set long-term goals for the company to include the following:

  • increase sales unrelated to NASA toys by 22 percent;
  • reduce company-wide costs by 5 percent within 15 months and 11.2 percent by the end of the plan;
  • create new technology based action toys;
  • use innovative technology in production to increase efficiency;
  • reduce carbon footprint by 5 percent.

In November 2016, the long term planning team began to select the newest Galaxy product line. The choice of the right product design will hopefully stop the slump in sales and jump start growth. Tomorrow, February 4, 2017 is the final meeting of the planning team. The team will choose between three options:

  • produce 2 million Payload Nine toys or MMTJE1 for Christmas 2018;
  • produce 1 million Payload Nine toys for Christmas 2017 and 1 million MMTJE1 for Christmas 2018;
  • produce 1.5 million MMTJE1 toys for Christmas 2018.

The products have different production requirements. Payload Nine is designed to complement the International NASA Space Station series. Payload Nine is geared to the 7-10 age groups and contains building blocks to make the space shuttle with emphasis on the cargo hold and its loading arm.

Focus group results suggest that Payload Nine will sell well but it is not a “wow” product in the eyes of the group. It is not a trendsetting toy. The introduction of Payload Nine is estimated to jump NASA sales by 6.8%. Payload Nine requires little change on the production floor and supplies are easily obtainable. Production could begin May 1, 2017 and completed in time for the Christmas toy market. No additional personnel would be needed and existing production would not be delayed. Production costs would fit within the current year’s budget.

The other project “Moon Mission to Jupiter’s Europa” (MMTJE1) is a 3D engineered of the Curiosity vehicle used to. explore Mars. The toy is operated remotely allowing a child and parent to launch the capsule “Juno 1” craft, 500 ft. in the air, unload the rover called Galileo and move it along all terrain surfaces. Galileo takes pictures remotely and sends them to a cell phone. The toy is geared for the age 11-15 market but can be used with younger children as long as there is adult supervision. The toy is made from a 3D printer and consists of a plastic capsule and rover base with electronics added separately in production. [Not sure what 3D printing is, view http://3dprinting.com/what-is-3d-printing/]

Focus group results suggest that it is a “wow” product and would also encourage sales of related toys and books as Jupiter’s Moon Europa has been deemed by scientists as the most accessible and likely place to support habitable life as we know it to be. Children can view pictures and imagine a Moon currently covered in ice as a new space frontier adventure. An interactive video game is also envisioned. It will be the first intergalactic action toy that Galaxy Toys has ever produced. MMTJE1 is estimated to bring a 15% increase in unrelated NASA sales if rolled out in 2017 and 21.6% increase if rolled out in 2018. However, MMTJE1 is not production-friendly at this point.

The new production equipment, electronics, computer programming and trained personnel would not see production beginning before November of 2017. Anticipated budget costs of $450,000 necessitating a budget increase of $300,000 over all five plants would be needed. In order to meet the October deadline for Christmas 2017 sales additional labor would be needed with a cost increase of 20% over the projected $450,000 budget costs. In addition, the push would necessitate significant rescheduling of current production and likely require factory workers to put in overtime. Finally, the rush would be predicated on the assumption that production problems would not occur.

Keith Wisternick, VP of Production, has the job of aligning all the production teams for Galaxy Toys, and more specifically, he is the person that ensures that each of the plants are capable of producing toys that meet the quality standards of Galaxy Toys in an efficient and cost-effective manner. Also, part of Keith’s job is to provide valuable input into the long-term planning process of the company. Every two years, Keith and his counterparts in the other departments meet to determine the new product line for the upcoming two years. They are presented with new ideas that have been developed by the Design and Engineering Department.

After soliciting input for recommendations on the toys that would most likely meet the company’s future objectives, the Board of Directors narrowed the choices to Payload Nine and Moon Mission to Jupiter’s Europa 1 (MMTJE1).

As VP of Production, Keith is very aware that his recommendation and vote lends great influence to the outcome. Lucky for Keith, he is not expected to provide his recommendation without first delegating some researching responsibilities to others. One person that he relies upon for research and analysis is Itza Yu who is a Production Manager. Yu has been tasked with creating a SWOT analysis for Keith’s review. However, Yu has not had any prior experience with creating this type of information. Keith has provided the following source to help him:

https://www.mindtools.com/pages/article/newTMC_05.htm

Step 4: Create the introductory paragraph. Within this paragraph, provide a brief overview of the scenario. Then, provide a thesis statement and tell the reader the main topics covered in the paper. The introductory paragraph is the first paragraph of the paper but is typically written after writing the body of the paper (Questions students responded to above). View this website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.html

Step 5: SWOT Analysis

Assume the role of Itza Yu. Using the facts that have been provided in the case scenario and the Company Profile as well as your own research on the toy industry, create a SWOT analysis table for Keith. If you need to know how to create a table, view: How to Insert a Table in a Microsoft Word Document.

Important note: To be clear, the SWOT analysis must be focused on the company as a whole and must not be transformed into a method of evaluating the pros and cons of the Payload Nine or the MMTJE1. This analysis (the pros and cons) will be included later in your analysis.

Step 6: Strengths & Weaknesses

Task 1: To assist further Keith, Itza Yu must also provide a detailed explanation as to what considerations led to the determination that certain facts should be classified as “strengths” while others were classified as “weaknesses.” In other words, it’s not enough to list various strengths and weaknesses, but instead, Itza Yu must explain “why” these facts were included in the analysis.

Step 7: Recommendation

Lastly, Itza Yu must recommend the best long-term planning decision for Keith's approval. In this report, Yu must explain the analysis and factors used in evaluating the vision, mission, long-term goals and SWOT analysis of the company that led to the conclusions that formed the basis of the decision. Here is where you will make the decision as to which toy(s) will be manufactured and when they will be produced/sold. Remember that you will use the information contained in your SWOT analysis to identify and evaluate the pros and cons of the alternatives before selecting the best choice. Remember, what Yu present has to be accurate and well supported since Keith will make this recommendation to the Long-term Planning Committee.

.

Step 8: Part Two: Short Term Production Goals and Objectives

Read critically and analyze the following scenario:

The Board of Directors has decided to accept the recommendation to roll out the “Moon Mission to Jupiter’s Europa 1” for the holiday season of 2018. In a virtual meeting, led by Itza Yu, the production managers have had a “brainstorming” session and have created a list of short-term goals and objectives.

In reviewing the list, Itza Yu noted that some of the items on the list are sound short-term goals and objectives while others are not and therefore, should be removed. He also noted that some of the items do not fit well with the company’s vision and mission and will need to be eliminated.

Assuming the role of Itza Yu, students must determine whether the items on the list are “goals” or “objectives” and whether they should be adopted or abandoned. The list is as follows:

Short Term Goals and Objectives List

  • Production of quality MMTJE1 toys must start February 20th, 2018.
  • Production of quality MMTJE1 toys must start by July 1, 2018.
  • Establish timelines for starting production.
  • Establish timelines for hiring new personnel.
  • MMTJE1 quality toys production.
  • Additional personnel must be hired by February 20th 2018.
  • Materials must be state of the art.
  • Establish timelines for purchasing (and receiving) materials
  • 3D printers must be purchased by February 20th, 2018.
  • 3D printers must be purchased and installed by November 1, 2018.
  • The first MMTJE1 toys should be produced by December 1, 2017.
  • QC should evaluate first toys by December 31, 2017.
  • Completion dates for QC standards will be determined by QC.
  • Safety standards should be determined by QC by May 1, 2017.
  • Materials must be purchased by and delivered by July 1, 2017.
  • New packages should be palletized by May 1, 2018.
  • Personnel for all production functions must be organized by March 31, 2017.
  • Shipping should begin immediately upon final inspection from Quality Control.
  • Shipping should begin July 1, 2018.
  • Shipping start dates should be determined.
  • IT must confirm programming for 3D printers is complete by June 1, 2017.
  • 3D machine operators must be trained by October 31, 2017.
  • Establish timelines for completion of 3D programming, training and installation.
  • Maintenance for 3D printers must be done daily.
  • Personnel must be cross trained on the 3D printers.
  • Training on new equipment must be done by October 31, 2017.
  • Marketing will determine shipping start date.

Task 1: Answer the following required elements for Part Two making sure that the facts of the scenario and the course readings support the reasoning of the answers provided.

From the list above, students should generate a table with three sections. Label the first section, "Appropriate Short-term Goals." Label the second section "appropriate objectives". The third section should be those other goals and objectives that have to be abandoned.

Task 2: Take each item from the list above and place the item into the appropriate column. In completing this task, Yu is expected to demonstrate an understanding of the difference between “goals” and “objectives” and their choices should reflect this understanding.

  • (G) A goal is defined as being a broad aim and spells out what needs to be done generally.
  • (O) An objective is defined as a specific and measurable action needed to meet the goal.
  • An abandoned item is one that does not fit with the timeline of the project. Hint look at the pattern of the tasks and dates to achieve them.
  • For the goals and objectives that are abandoned, Yu must explain why they were abandoned and how they might be revised to be more appropriate.

Task 3: Yu will clearly explain the reasoning for the categorization of the goals and objectives as this analysis will be very helpful to Keith Wisternick and the Board of Directors of Galaxy Toys, Inc.

Step 9: Write the summary paragraph

Write the summary paragraph. A summary paragraph restates the main topics of the paper. Make sure to leave a reader with a sense that the paper is complete. The summary paragraph is the last paragraph of a paper and does not need a heading.



Step 10: Proofread the report for spelling and grammatical issues, and third person writing.

  • Use the spell and grammar check in Word as a first measure;
  • Have someone who has excellent English skills to proof the paper;
  • Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.

Step 11: Submit the report in the Assignment Folder.

Hide Rubrics

Rubric Name: Assignment #2

Criteria

Demonstrates an exceptional, thorough and insightful understanding of the key concepts, principles and theories of SWOT analysis.

(1.512 - 1.68)

Demonstrates excellent understanding of the key concepts, principles and theories of SWOT analysis.

(1.344 - 1.511)

Demonstrates satisfactory understanding of the key concepts, principles and theories of SWOT analysis.

(1.176 - 1.343)

Demonstrates limited understanding of the key concepts, principles and theories of SWOT analysis.

(0.01 - 1.175)

Failed to demonstrate understanding of the key concepts, principles and theories of SWOT analysis.

(0)

Demonstrates an exceptional ability to use specific case study information and provide detailed explanations as to what considerations led to the determination that certain facts should be classified as strengths, weaknesses, opportunities and threats.

(1.701 - 1.89)

Demonstrates excellent ability to use specific case study information and provide many explanations as to what considerations led to the determination that certain facts should be classified as strengths, weaknesses, opportunities and threats.

(1.512 - 1.70)

Demonstrates satisfactory ability to use specific case study information and provide some explanations as to what considerations led to the determination that certain facts should be classified as strengths, weaknesses, opportunities and threats.

(1.323 - 1.511)

Demonstrates limited ability to use specific case study information and provide detailed explanations as to what considerations led to the determination that certain facts should be classified as strengths, weaknesses, opportunities and threats.

(0.01 - 1.322)

Fails to identify, isolate and classify any salient facts from the case study that would, with an explanation of its relevance, determine the strengths, weaknesses, opportunities and threats of the business used in the case study.

(0)

Demonstrates an exceptional ability to make appropriate and powerful connections between identified issues/problems and the concepts studied in the course readings and case study fact pattern.

(1.512 - 1.68)

Demonstrates excellent ability to make appropriate connections between identified issues/problems and the concepts studied in the course readings and case study fact pattern.

(1.344 - 1.511)

Demonstrates satisfactory ability to make appropriate connections between identified issues/problems and the concepts studied in the course readings and case study fact pattern.

(1.176 - 1.343)

Demonstrates limited ability to make appropriate connections between identified issues/problems and the concepts studied in the course readings and case study fact pattern.

(0.01 - 1.175)

Fails to demonstrate ability to use facts and course material to structure ideas.

(0)

Makes a decision based on conclusions drawn with an exceptional analysis and evaluation of the SWOT, vision, mission and long-term goals for the business.

(1.512 - 1.68)

Makes a decision based on conclusions drawn with an excellent analysis and evaluation of the SWOT, vision, mission and long-term goals for the business.

(1.344 - 1.511)

Makes a decision based on conclusions drawn with a satisfactory analysis and evaluation of the SWOT, vision, mission and long-term goals for the business.

(1.176 - 1.343)

Makes a decision based on unclear conclusions and/or minimal analysis or evaluation of SWOT, vision, mission, and long-term goals for the business.

(0.01 - 1.175)

Fails to make a decision based on conclusions drawn with the analysis and evaluation of SWOT, vision, mission and long-term goals of the business.

(0)

Demonstrates exceptional comprehension of the difference between goals and objectives by creating three separate lists and selected choices have no incorrect choices.

(1.701 - 1.89)

Demonstrates excellent comprehension of the difference between goals and objectives by creating three separate lists and selected choices have no more than 1-3 incorrect choices.

(1.512 - 1.7)

Demonstrates satisfactory comprehension of the difference between goals and objectives by creating three separate lists and selected choices have no more than 4-5 incorrect choices.

(1.323 - 1.511)

Demonstrates minimal comprehension of the difference between goals and objectives by either creating two rather than three separate lists and/or selected choices that reflect 6 or more incorrect choices.

(0.01 - 1.322)

Lists are not created or discussed.

(0)

Demonstrates an exceptional ability to clearly explain reasoning for the categorization of individual goals and objectives and the abandonment of others by making appropriate and powerful connections between identified goals and objectives and the concepts studied in the course readings and the case study fact pattern.

(1.512 - 1.68)

Demonstrates an excellent ability to clearly explain reasoning for the categorization of individual goals and objectives and the abandonment of others by making appropriate connections between identified goals and objectives and the concepts studied in the course readings and the case study fact pattern.

(1.344 - 1.511)

Demonstrates satisfactory ability to explain reasoning for the categorization of individual goals and objectives and the abandonment of others by making somewhat vague connections between identified goals and objectives and limited use of the concepts studied in the course readings and the case study fact pattern.

(1.176 - 1.343)

Demonstrates limited ability to explain reasoning for the categorization of individual goals and objectives and the abandonment of others making inappropriate, incomplete or little connection between issues identified and the concepts studied in the readings and the case study fact pattern.

(0.01 - 1.175)

Fails to explain reasoning for the categorization of individual goals and objectives and the abandonment of others.

(0)

Comments reflect a highly accomplished level of analysis, synthesis, evaluation and reasoning of the case material and case study facts resulting in accurate, thorough, and soundly reasoned conclusions.

(3.78 - 4.2)

Comments reflect an excellent level of analysis, synthesis, evaluation and reasoning of the case material and case study facts resulting in accurately reasoned conclusions.

(3.36 – 3.77 )

Comments reflect a satisfactory level of analysis, synthesis, evaluation and reasoning of the case material and case study facts resulting in partially correct conclusions that lack development or detail that demonstrates insight into reasoning.

(2.94 – 3.35)

Comments reflect an unsatisfactory level of analysis, synthesis, evaluation and reasoning of the case material and case study facts, resulting in conclusions that are underdeveloped or lack soundly reasoned conclusions.

(2.52 – 2.93)

Comments reflect an unsatisfactory level of analysis, synthesis, evaluation and reasoning of the case material and case study facts, resulting in failure to draw little to no conclusions.

(0 – 2.51)

Demonstrates exceptional understanding of requirements responding completely to each aspect of assignment including minor aspects of the assignment such as using third person writing, required use of course readings, and assignment format.

(2.835 - 3.15)

Demonstrates excellent understanding of requirements; missed one minor aspect of assignment.

(2.52 - 2.834)

Demonstrates satisfactory understanding of requirements; missed a key element or two minor aspects of assignment.

(2.205 - 2.51)

Fails to show a firm understanding of requirements; missed two key elements or several minor aspects of assignment.

(1.89 - 2.204)

Fails to demonstrate understanding of assignment requirements.

(0 – 1.88)

Strictly adheres to standard usage rules of written English, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No errors found. No contractions or jargon used.

(1.89 – 2.1)

Excellently adheres to standard usage of mechanics: conventions of written English, including capitalization, punctuation, and spelling. One to three errors found.

(1.68 – 1.88)

Satisfactorily adheres to standard usage rules of mechanics: conventions of English, including capitalization, punctuation, and spelling. Four to 10 errors found.

(1.47 – 1.67)

Minimally adheres to standard usage rules of mechanics: conventions of written English, including capitalization, punctuation, and spelling. More than 10 errors found.

(1.26 – 1.46)

Does not adhere to standard usage rules of mechanics: conventions of written English largely incomprehensible; or errors are too plentiful to count.

(0 – 1.25)

No APA style or usage errors; Proper citation of source material is used throughout paper; Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized.

(0.945 - 1.05)

Attempts in-text citations and reference list but one or two APA style errors noted or fails to use APA citations when appropriate 1-2 times.

(0.84 – 0.944)

Attempts in-text citations and reference lists; APA style errors are noted throughout document; Fails to use APA citations when appropriate 3 times in document.

(0.735 – 0.839)

Attempts in-text citations and reference lists; Fails to use APA citation when appropriate 4-5 times; or presents only 1-2 in-text citations and reference list in a paper that requires APA citations throughout the document.

(0.63 – 0.734)

No attempt at APA style; or attempts either in-text citations or reference list but omits the other.

(0 - 0.62)

Overall Score

Tutor Answer

DR.DENYQUE
School: UC Berkeley

Attached.

Running Head: CASE STUDY ANALYSIS

1

Case Study Analysis
Institutional Affiliation
Date

CASE STUDY ANALYSIS

2

INTRODUCTION
All business firms today have a common aim of maximizing profits by producing quality
products attractive to the market while reducing all management and production costs as low
as possible. To achieve these firms must induce all internal and external factors such as
technological change, change in consumer tastes, government policies among others. Most
effective resources must be employed to enhance innovativeness and professionalism of the
firm’s manpower.
Due to this Toy Industry has had a narrow profit margin of 3% by January in the year 2017. The
CEO, CFO, and the company managers are now concerned to meet projected sales targets
as well as setting long-term goals to increase sales, reduce all company’s wide costs as
well as using a new innovative toy technology, for their two production lines, namely;
a) Payload Nine which is designed to complement international NASA space,
a station for 7-10 age groups and whose production should fit within current year’s budget.
b) “Moon mission to Jupiter Europa” (MMTJE1)- it’s the latest model, remotely operated
3D engineered curiosity vehicle used to explore mars. The Toy can take pictures and sent
them to a cell phone and can be used for 11-15 age group as well as younger kids with adult
supervision.
Believe me, Moon mission to Jupiter Europa, MMTJE1 is a valuable toy modernized and userfriendly. Above all, it will increase sales up to 22% if rolled out in 2018, even though it
cannot be produced in 2017 due new production equipment, computer programs, personnel
training which have costs and might shoot up production budgets.
SWOT ANALYSIS

CASE STUDY ANALYSIS

3

Termed as Strengths, weaknesses, opportunities and threats (SWOT). There are external and
internal factors in the Toy industry that can promote or hinder achievement, of these set of goals.
Basically, strengths and weaknesses are internal factors while opportunities and threats are
external factors that will affect the industry.
The table below is a simple SWOT analysis matrix.
INTERNAL FACTORS
STRENGTHS AND

IMPORTANCES

WEAKNESSES
Human resources

Deals with professionalism of workers and ability
to take risk. Enhances quality skills of innovation and
invention and production of quality products. Toys
need high digital knowhow.

Facilities and equipment

These are tangible resources of the organization
including buildings, machinery, electronics and raw
materials. Computers supporting programming
settings for the toys will be most effective.

Reputation and business image

This how customers, creditors, employees the
government and all other business associates know
about the industry. Toy industry is known by
providing quality products and this will lead to
high sales and good partnership with business
partners.

CASE STUDY ANALYSIS
Leadership

4
Effective management, administration is a key role
in business success. Ability to motivate employees
will give them morale to work more effective,
ability to identify available opportunities and
market.

Financial resources

Finances provides capital to all processes
departments in the industry. Purchase of computers,
3D materials and remunerations to all firms
workers.

Processes

Processes should be simple and more precise to
understand and operate. Flexibility enhances regular
modernization of toys.

Size of business

Big business firms have a larger economics of scale
and high bargaining power. This translates to
quality and quantity resources. Innovation of
existing products through modernization and
invention of new ones.

EXTERNAL FACTORS
OPPORTUNITIES AND THREATS

IMPORTANCES

CASE STUDY ANALYSIS
Demography

5
Includes composition of target population in terms of
age, gender and social classes. A proper demographic
study enhance production of toys of the right type,
quality and correct quantities in the market.

Market trends

Changes in market patterns, advertising and promotion
channels are included in the study. Enables the
department to reach their targets in their respective
destinations.

Political stability

Political state within the boundaries with which the toy
firm operates. Peace is important

Government policies

These are statutes, policies, regulations and rules the
governing body of the country has put in place to
regulate, control or promote business activities. Giving...

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Anonymous
awesome work thanks

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