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Operation Forecasting
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Trident University TOMS Shoes Business Model Case Paper
Read Case: TOMS Shoes describes a unique business model combining for-profit and nonprofit philosophies into a corporate s ...
Trident University TOMS Shoes Business Model Case Paper
Read Case: TOMS Shoes describes a unique business model combining for-profit and nonprofit philosophies into a corporate social responsibility model.Naeini, A.; Dutt, A.; Angus, J. et.al. (June 7, 2015). A shoe for a shoe, and a smile. Business Today. Retrieved from https://www.businesstoday.in/magazine/lbs-case-study/toms-shoes-shoes-for-free-cause-marketing-strategy-case-study/story/219444.htmlAddress the following in a 3- to 4-page academic essay that demonstrates your critical-thinking skills. It should be written for an audience of business owners. As an ethics expert working for a national ethics association, you have been asked to address the following:Research another organization that is also high on corporate social responsibility. Compare and contrast their CSR approach with the CSR approach of TOMS Shoes.What actions of organizations fall under the umbrella of “corporate social responsibility"? Give three examples of CSR activities beyond what you have learned from TOMS and the organization you discussed in this assignment.Is it expected that successful organizations also have a CSR component in its values? Discuss by giving two additional employer examples.This assignment should include third-person voice, in-text citations, and a references list. It should be evident that you followed some of the basics of APA formatting. Write a well-integrated paper with a strong introduction and conclusion, and use a few section headings (e.g., do not simply follow a Q & A format).Bring in subject matter viewpoints (authors or speakers) to validate and support your writing. Utilize at least 3 sources that are not included as background readings in this course and are new to you. These sources, for example, can be found from searching the Trident Online Library databases (such as Academic Search Complete, Business Source Complete, Skillsoft Books 24x7, and/or ProQuest Central).Body of Knowledge EmphasisThe criterion in the grading rubric has been developed to measure student success in meeting the ETH501 Case 4 “introduced” expectations related body of knowledge. Assessment of any following body of knowledge skills at the “reinforced” and “emphasized” levels may be included in assignments in other courses that follow.General References Useful for Preparing Graduate-Level Papers:For a list of general reference sources related to locating library sources, using APA formatting, applying critical thinking skills, and so forth, see General References Useful for Preparing Graduate-Level Papers. It is not required that you read these sources page-by-page, but rather you refer to them for guidance.
MKT610 Trident Airline Industry International STP and Environment Analysis
MKT courseModule 1 - CaseSTP and Environment AnalysisCase AssignmentDíaz, E. & Martín-Consuegra, D. (2016). A latent cla ...
MKT610 Trident Airline Industry International STP and Environment Analysis
MKT courseModule 1 - CaseSTP and Environment AnalysisCase AssignmentDíaz, E. & Martín-Consuegra, D. (2016). A latent class segmentation analysis of airlines based on website evaluation. Journal of Air Transport Management, 55 (August), 20-40.Gursoy, D., Chen, M-H, & Kim, H. J. (2005). The US airlines relative positioning based on attributes of service quality. Tourism Management, 26 (1), 57-67.Rothkopf, M., & Wald, A. (2011). Innovation in commoditized services: A study in the passenger airline industry. International Journal Of Innovation Management, 15(4), 731-753.Rothman, A., & Jasper, C. (2011, Dec 19). The unbearable heaviness of business class. Business Week, 1.Teichert, T., Shehu, E., & Wartburg, I (2008). Customer segmentation revisited: The case of the airline industry. Transportation Research Part A: Policy and Practice, 42 (1), 227-242.Wen, C., & Yeh, W. (2010). Positioning of international air passenger carriers using multidimensional scaling and correspondence analysis. Transportation Journal, 49(1), 7-23.Read and cite the required articles listed above, supplemented with other articles related to passenger airline industry as well as United and Delta Airlines, and develop a report in terms of the following guidelines. A well-written report should have a brief introduction, headings or subheadings, and a brief concluding comment. Note that you should use some keywords as headings or subheadings such as "Key External Factors," instead of a sentence or a question.
Identify and explain key external factors that affect the passenger airline industry.
Evaluate the websites of United and Delta Airlines and discuss what airline segment each company is based on. Díaz and Martín-Consuegra (2016).
Contrast United and Delta Airlines in terms of each company's target market and positioning. Give some examples of how these strategies are implemented by each company. What suggestions can you offer to the CMOs at United and Delta Airlines to improve their market position?
Assignment ExpectationsWrite clearly, simply, and logically. Your paper should be 750-1,500 words, excluding title pages and references, but quality of writing is more important than length. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size. Back up your positions or opinions with references to the required reading found in the Background and Ongoing Useful Resources. In using those references, demonstrate your understanding of the concepts presented. Rather than grading on how much information you find, emphasis will be on the defense of the positions you take on the issues. Also remember:
The "why" is more important than the "what."
The defense of your positions on the issues is more important than the positions you take.
Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should not be more than a few words. When writing an academically oriented paper, you will uncover many facts about the product. If you paraphrase the facts, cite the sources in your text and link those citations to references at the end of the paper. Here are some guidelines on how to conduct information search and build critical-thinking skills.Emerald Group Publishing. (n.d.). Searching for Information. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/searching.htmEmerald Group Publishing. (n.d.). Developing Critical Thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/critical_thinking.htmGuidelines for handling quoted and paraphrased material are found at:Purdue Online Writing Lab. (n.d.). Academic Writing. Retrieved from https://owl.english.purdue.edu/owl/section/1/2/Purdue Online Writing Lab. (n.d.). Quoting, Paraphrasing, and Summarizing. Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/Purdue Online Writing Lab. (n.d.). Avoiding Plagiarism. Retrieved from http://owl.english.purdue.edu/owl/resource/589/1/Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the logical fallacies found in the following reference:Purdue Online Writing Lab. (n.d.). Logic in Argumentative Writing. Retrieved fromhttp://owl.english.purdue.edu/owl/resource/659/03/Module 1 - BackgroundSTP and Environment AnalysisFassnacht, M. (2009). The death of consumer segmentation? Rethinking a traditional marketing tool. Advertising Age (April 13). Retrieved from http://adage.com/article/cmo-strategy/death-consumer-segmentation/135961/Kumar, V. (2015). Evolution of marketing as a discipline: What has happened and what to look out for. Journal Of Marketing, 79(1), 1-9.Levitz, J. (2011, November 28). State's new trick: Old Dogs. Maine sees retirees as assets, seeks to attract them with tax cuts on pensions. The Wall Street Journal. A3.Medina, J. (2011). Casino town puts its money on hispanic market. New York Times (August 30).Olson, E. M., Slater, S. F., & Hult, G. T. M. (2005). The performance implications of fit among business strategy, marketing organization structure, and strategic behavior. Journal of Marketing, 69(3), 49-65.Patton, L. & Coleman-Lochner, L. (2011). Supervalu-led stores chasing $55 billion in food stamps: Retail. Bloomberg.Roberts, A. (2011). Vuitton sees growth tied to invitation-only luxury salon: Retail. Bloomberg Businessweek (November 16).Stone, M. D., & Woodcock, N. D. (2014). Interactive, direct and digital marketing: A future that depends on better use of business intelligence. Journal of Research in Interactive Marketing, 8(1), 4-17.Check the following links for proper APA citation and reference format:Purdue University Online Writing Lab. (n.d.). In-text citations: The basics. Retrieved from http://owl.english.purdue.edu/owl/resource/560/02/.Cornell University Library. (n.d.). APA citation style. Retrieved from http://www.library.cornell.edu/resrch/citmanage/apaGolden Gate University. (n.d.). University library: Research help. Retrieved from http://www.ggu.edu/libraries/university-library/research-help#citation-guideUniversity of Illinois at Urbana-Champaign. (n.d.). The center for writing studies. Retrieved from http://www.cws.illinois.edu/workshop/writers/citation/apa/intextcitation/Peer review in academic publishingBagchi, R., Block, L., Hamilton, R. W., & Ozanne, J. L. (2017). A Field Guide for the Review Process: Writing and Responding to Peer Reviews. Journal Of Consumer Research, 43(5), 860-872. doi:10.1093/jcr/ucw066Zinn, W., & Goldsby, T. J. (2016). The "invisible hands" in research: The critical roles of reviewers and associate editors. Journal Of Business Logistics, 37(3), 202-204. doi:10.1111/jbl.12137Other useful resourcesFor instructions on how to locate the articles in the designated databases, please check https://www.youtube.com/watch?v=bDh6h_fwb-khttps://www.youtube.com/watch?v=idebrP8G3P4
Complete paper for Policy Development Course NO PLAGIARISM
Two steps in creating, updating, or changing policy are policy development and implementation. In this assignment, you exp ...
Complete paper for Policy Development Course NO PLAGIARISM
Two steps in creating, updating, or changing policy are policy development and implementation. In this assignment, you explain the aspects of policy development and implementation, and share any concerns that you have identified, along with how those can be addressed.Write a 1,050- to 1,400-word paper in which you include the following:
Identify and describe the components of policy development and implementation.
Provide at least 2 examples of influences on criminal justice policy development. How do each of the examples that you provided influence policy development?
Are there concerns regarding implementation? If so, is it because it is incorporated into policy development? Explain your response.
Include research, factual information, and public opinion information that supports your points.
Format your paper in accordance with APA guidelines.
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Baruch College Weighted Average Cost of Capital and Capital Allocation Discussion
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Trident University TOMS Shoes Business Model Case Paper
Read Case: TOMS Shoes describes a unique business model combining for-profit and nonprofit philosophies into a corporate s ...
Trident University TOMS Shoes Business Model Case Paper
Read Case: TOMS Shoes describes a unique business model combining for-profit and nonprofit philosophies into a corporate social responsibility model.Naeini, A.; Dutt, A.; Angus, J. et.al. (June 7, 2015). A shoe for a shoe, and a smile. Business Today. Retrieved from https://www.businesstoday.in/magazine/lbs-case-study/toms-shoes-shoes-for-free-cause-marketing-strategy-case-study/story/219444.htmlAddress the following in a 3- to 4-page academic essay that demonstrates your critical-thinking skills. It should be written for an audience of business owners. As an ethics expert working for a national ethics association, you have been asked to address the following:Research another organization that is also high on corporate social responsibility. Compare and contrast their CSR approach with the CSR approach of TOMS Shoes.What actions of organizations fall under the umbrella of “corporate social responsibility"? Give three examples of CSR activities beyond what you have learned from TOMS and the organization you discussed in this assignment.Is it expected that successful organizations also have a CSR component in its values? Discuss by giving two additional employer examples.This assignment should include third-person voice, in-text citations, and a references list. It should be evident that you followed some of the basics of APA formatting. Write a well-integrated paper with a strong introduction and conclusion, and use a few section headings (e.g., do not simply follow a Q & A format).Bring in subject matter viewpoints (authors or speakers) to validate and support your writing. Utilize at least 3 sources that are not included as background readings in this course and are new to you. These sources, for example, can be found from searching the Trident Online Library databases (such as Academic Search Complete, Business Source Complete, Skillsoft Books 24x7, and/or ProQuest Central).Body of Knowledge EmphasisThe criterion in the grading rubric has been developed to measure student success in meeting the ETH501 Case 4 “introduced” expectations related body of knowledge. Assessment of any following body of knowledge skills at the “reinforced” and “emphasized” levels may be included in assignments in other courses that follow.General References Useful for Preparing Graduate-Level Papers:For a list of general reference sources related to locating library sources, using APA formatting, applying critical thinking skills, and so forth, see General References Useful for Preparing Graduate-Level Papers. It is not required that you read these sources page-by-page, but rather you refer to them for guidance.
MKT610 Trident Airline Industry International STP and Environment Analysis
MKT courseModule 1 - CaseSTP and Environment AnalysisCase AssignmentDíaz, E. & Martín-Consuegra, D. (2016). A latent cla ...
MKT610 Trident Airline Industry International STP and Environment Analysis
MKT courseModule 1 - CaseSTP and Environment AnalysisCase AssignmentDíaz, E. & Martín-Consuegra, D. (2016). A latent class segmentation analysis of airlines based on website evaluation. Journal of Air Transport Management, 55 (August), 20-40.Gursoy, D., Chen, M-H, & Kim, H. J. (2005). The US airlines relative positioning based on attributes of service quality. Tourism Management, 26 (1), 57-67.Rothkopf, M., & Wald, A. (2011). Innovation in commoditized services: A study in the passenger airline industry. International Journal Of Innovation Management, 15(4), 731-753.Rothman, A., & Jasper, C. (2011, Dec 19). The unbearable heaviness of business class. Business Week, 1.Teichert, T., Shehu, E., & Wartburg, I (2008). Customer segmentation revisited: The case of the airline industry. Transportation Research Part A: Policy and Practice, 42 (1), 227-242.Wen, C., & Yeh, W. (2010). Positioning of international air passenger carriers using multidimensional scaling and correspondence analysis. Transportation Journal, 49(1), 7-23.Read and cite the required articles listed above, supplemented with other articles related to passenger airline industry as well as United and Delta Airlines, and develop a report in terms of the following guidelines. A well-written report should have a brief introduction, headings or subheadings, and a brief concluding comment. Note that you should use some keywords as headings or subheadings such as "Key External Factors," instead of a sentence or a question.
Identify and explain key external factors that affect the passenger airline industry.
Evaluate the websites of United and Delta Airlines and discuss what airline segment each company is based on. Díaz and Martín-Consuegra (2016).
Contrast United and Delta Airlines in terms of each company's target market and positioning. Give some examples of how these strategies are implemented by each company. What suggestions can you offer to the CMOs at United and Delta Airlines to improve their market position?
Assignment ExpectationsWrite clearly, simply, and logically. Your paper should be 750-1,500 words, excluding title pages and references, but quality of writing is more important than length. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size. Back up your positions or opinions with references to the required reading found in the Background and Ongoing Useful Resources. In using those references, demonstrate your understanding of the concepts presented. Rather than grading on how much information you find, emphasis will be on the defense of the positions you take on the issues. Also remember:
The "why" is more important than the "what."
The defense of your positions on the issues is more important than the positions you take.
Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should not be more than a few words. When writing an academically oriented paper, you will uncover many facts about the product. If you paraphrase the facts, cite the sources in your text and link those citations to references at the end of the paper. Here are some guidelines on how to conduct information search and build critical-thinking skills.Emerald Group Publishing. (n.d.). Searching for Information. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/searching.htmEmerald Group Publishing. (n.d.). Developing Critical Thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/critical_thinking.htmGuidelines for handling quoted and paraphrased material are found at:Purdue Online Writing Lab. (n.d.). Academic Writing. Retrieved from https://owl.english.purdue.edu/owl/section/1/2/Purdue Online Writing Lab. (n.d.). Quoting, Paraphrasing, and Summarizing. Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/Purdue Online Writing Lab. (n.d.). Avoiding Plagiarism. Retrieved from http://owl.english.purdue.edu/owl/resource/589/1/Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the logical fallacies found in the following reference:Purdue Online Writing Lab. (n.d.). Logic in Argumentative Writing. Retrieved fromhttp://owl.english.purdue.edu/owl/resource/659/03/Module 1 - BackgroundSTP and Environment AnalysisFassnacht, M. (2009). The death of consumer segmentation? Rethinking a traditional marketing tool. Advertising Age (April 13). Retrieved from http://adage.com/article/cmo-strategy/death-consumer-segmentation/135961/Kumar, V. (2015). Evolution of marketing as a discipline: What has happened and what to look out for. Journal Of Marketing, 79(1), 1-9.Levitz, J. (2011, November 28). State's new trick: Old Dogs. Maine sees retirees as assets, seeks to attract them with tax cuts on pensions. The Wall Street Journal. A3.Medina, J. (2011). Casino town puts its money on hispanic market. New York Times (August 30).Olson, E. M., Slater, S. F., & Hult, G. T. M. (2005). The performance implications of fit among business strategy, marketing organization structure, and strategic behavior. Journal of Marketing, 69(3), 49-65.Patton, L. & Coleman-Lochner, L. (2011). Supervalu-led stores chasing $55 billion in food stamps: Retail. Bloomberg.Roberts, A. (2011). Vuitton sees growth tied to invitation-only luxury salon: Retail. Bloomberg Businessweek (November 16).Stone, M. D., & Woodcock, N. D. (2014). Interactive, direct and digital marketing: A future that depends on better use of business intelligence. Journal of Research in Interactive Marketing, 8(1), 4-17.Check the following links for proper APA citation and reference format:Purdue University Online Writing Lab. (n.d.). In-text citations: The basics. Retrieved from http://owl.english.purdue.edu/owl/resource/560/02/.Cornell University Library. (n.d.). APA citation style. Retrieved from http://www.library.cornell.edu/resrch/citmanage/apaGolden Gate University. (n.d.). University library: Research help. Retrieved from http://www.ggu.edu/libraries/university-library/research-help#citation-guideUniversity of Illinois at Urbana-Champaign. (n.d.). The center for writing studies. Retrieved from http://www.cws.illinois.edu/workshop/writers/citation/apa/intextcitation/Peer review in academic publishingBagchi, R., Block, L., Hamilton, R. W., & Ozanne, J. L. (2017). A Field Guide for the Review Process: Writing and Responding to Peer Reviews. Journal Of Consumer Research, 43(5), 860-872. doi:10.1093/jcr/ucw066Zinn, W., & Goldsby, T. J. (2016). The "invisible hands" in research: The critical roles of reviewers and associate editors. Journal Of Business Logistics, 37(3), 202-204. doi:10.1111/jbl.12137Other useful resourcesFor instructions on how to locate the articles in the designated databases, please check https://www.youtube.com/watch?v=bDh6h_fwb-khttps://www.youtube.com/watch?v=idebrP8G3P4
Complete paper for Policy Development Course NO PLAGIARISM
Two steps in creating, updating, or changing policy are policy development and implementation. In this assignment, you exp ...
Complete paper for Policy Development Course NO PLAGIARISM
Two steps in creating, updating, or changing policy are policy development and implementation. In this assignment, you explain the aspects of policy development and implementation, and share any concerns that you have identified, along with how those can be addressed.Write a 1,050- to 1,400-word paper in which you include the following:
Identify and describe the components of policy development and implementation.
Provide at least 2 examples of influences on criminal justice policy development. How do each of the examples that you provided influence policy development?
Are there concerns regarding implementation? If so, is it because it is incorporated into policy development? Explain your response.
Include research, factual information, and public opinion information that supports your points.
Format your paper in accordance with APA guidelines.
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