UOFM Airlines Upgrade Loyalty Programs Discussion

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Writing

University of Michigan

Description

  • Read this article and answer these questions: https://www.wsj.com/articles/airlines-upgrade-loya..
  • Name of article; publication; author and a brief synopsis of article (should not exceed 150 words)
    • How this article relates to customer relationship management.
      • You should do the reading below before you think about this section of the exercise.
    • Your reflections on this issue
    • The implications for tourism and hospitality
    • To make this more engaging you are required to formulate one discussion questions for the class relating to this subject.

Unformatted Attachment Preview

Discussion question: Wenting: Discuss the importance of gaining the support of locals The importance of gaining the support of locals comes from four aspects, I think. First, local populations are important stakeholders in heritage conservation and use, since heritage has direct impacts on their lives. Heritage can make the locals proud, or living by heritage can improve their life quality. Their heritages are important to them, so that it is unacceptable for tourists to cause harm to their heritages. Second, tourism can also largely affect the life of the locals. Tourism would increase population density in a region, bringing in economic benefits as well as negative impacts on the living environments, and cultural and social lives of the locals. Sustainable tourism development should avoid harm on the locals. Third, local communities are main tourism service providers as interpreters, guides, producers and accommodation providers, and whether they support tourism development in the region directly determines service quality and tourism product quality for tourists. Fourth, the locals know about their cultural heritage well, and their involvement can ensure culture and heritages are properly interpreted and represented to tourists. For example, Indigenous communities in the US often find that their culture misinterpreted in tourism, and they feel angry about it. Overall, local support is very important for successful tourism establishment. So, they have to be fully engaged in all stages of tourism development. Question for guest speaker, Jim Werner Philadelphia is one of the most important historical cities in the US. The history of the city is definitely an attraction. While you think of community-based tourism ideas, would you address more on the historical features of the city or the aspects of modern life.
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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.Hey. Please take a look at the attached answer buddy😎 . Don't forget to invite me for any other work in future, will be delighted🙌 . Also, do get back incase of any question

RUNNING HEAD: ARTICLE REVIEW

Title: Article Review
Name:
Instructor:
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Date:

Article Review
2
Introduction
Katie Deighton’s article ‘Airlines Upgrade Loyalty Programs and Perks to Meet
Millennial Tastes’ explores the ways in which U.S airlines are revamping and rebranding their
loyalty programs so as to appeal to younger consumers amidst the pandemic’s effect on travel.
The article which was published on the Wall Street Journal gives a survey and explains why the
airlines are updating and shifting their focus from older business travellers to millennials and
Generation Z customers. Deighton notes that the millennials were the largest generation flying
before the pandemic and are more likely to travel during and after the pandemic. In addition to
this, their spending behaviors and size calls for a shift that will appeal to the younger travellers.
The author notes that airlines have introduced new and revamped ways to keep the
younger consumers engaged. Some instances of this are such as adding more perks to loyalty
programs and addition of perks that are not directly relate...


Anonymous
Just what I was looking for! Super helpful.

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