California University Artificial Intelligence and Machine Learning Paper

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California University of Management and Sciences

Question Description

I'm working on a web analytics discussion question and need an explanation to help me learn.

Log into the Google Analytics Demo Account (http://analytics.google.com/analytics/web/demoAcco...) and review the Audience report area.

After studying some of the key data points, create a persona based on the findings. Remember, a persona is a generic outline of a market demographic. It takes data and humanizes it, helping you better understanding your audience and better target them in the future. I have attached a few examples—but do not use these in your post. I am looking for you to create one that is unique. This is a discussion and should be atleast 350 words in length.

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Example 4: Sam A middle-aged California male who is interested in self-development and the "Silicon Valley" lifestyle. Geo: Lives in Mountainview, CA Language: Speaks English. Demo: Aged 45-54 Device: Google Pixel 2XL Additional details: Interested in Lifestyles & Hobbies for Business Professionals, as well as employment-related searches indicating that he may be in pursuit of further career opportunities, or in developing his career-related aptitudes. A returning visitor, this is Sam's second visit to the site. His first visit was from an ad on Facebook via his Apple iPad; the second was a direct search via his desktop PC. His probability of conversion rate is high, at 87.64%. Example 3: Chris A young Canadian who spends a lot of time on his smartphone, occasionally shopping for trendy clothes while on his laptop. Geo: Lives in Toronto, Ontario, Canada. Language: Speaks Canadian English. Demo: Aged 18-24 years old. Additional details: . Shops mostly for warm men's gear and bags Likes trendy brands; looks for the latest best thing Saw Facebook ads and now visited the website to purchase (returning visitor) Uses mobile phone for online browsing Sample personas: Example 1: Andrew A young professional living in San Francisco who is passionate about technology, media & entertainment. Demo: Male, 25-34 years old Geo: English US, lives in San Francisco, CA Lifestyle: Value shopper, technophile, media & entertainment lover, business professional Product-purchase interests Consumer electronics (mobile phones), business & productivity software, employment, business services (advertising & marketing) Specific interests Arts & entertainment, internet & telecom, reference resources, online communities New visitor Google/organic (16.93% conversion rate) Devices: desktop (29.85%) & mobile (12.93%) Browser: Chrome Visited pages: Men's apparel | Brands | Accessories Shop by brand - YouTube Goal Conversion rate of Source/Medium for 25-34 age bracket: Google/organic (16.93%) Direct/none (31.90%) mall.googleplex.com/referral (56.68%) Example 2: Mya A millennial living in India, interested in social media, technology and cyber security. Geo: Lives in Karnataka, India Demo: Aged 25-34 Lifestyle: She's enthusiastic about new technology, software products, entertainment and celebrity news Additional Details: She's a Facebook user and enjoys online shopping on her iPad. Mya is a returning visitor. She clicked on a Facebook post and browsed YouTube's branded products, but didn't make a purchase (high bounce rate of 58.40%). Mya loves Google's Nest ® products. In 2017, she did a direct search on the Nest® Cam Outdoor Security Camera at an average price of $120 (low bounce rate of 28.04%). In 2018, she returned on the site where she did a direct search on the Nest ® Secure Alarm System Starter Pack at an average price of $349.00 (low bounce rate of 25.25%). Mya is likely to convert on products relating to home security.
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Explanation & Answer

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Thomas
A young software engineer with 4 years of working experience in both startup and 500 Fortune
companies based in California. Interested in Artificial intelligence and machine learning,
blockchain, and human psychology. His hobbies include; playing video games, gardening, and
taking outdoor activities; precisely hiking.
Age: The age range of Thomas is at 24-31
Gender: A young male
Loc...

Zfuneba (15642)
Boston College

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