E Marketing, writing homework help

Anonymous
timer Asked: Apr 15th, 2017
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Question Description

Deliverable Length: 1000–1200 words

At the second meeting of the e-marketing team initiative, President Learner has selected you to formulate interactive marketing benchmarks,

such as Web site features, online services, electronic data gathering, and software applications that permit personalized digital experiences.

President Learner is especially interested in assuring the e-business that its successful "health care learning for the digital future" positioning strategy is well understood.

Develop a plan of 1,000–1,200 words for the use of interactive marketing benchmarks such as Web site features, online services, electronic data gathering, and software applications as critical success factors for e-marketing process/programs.

Consider the following for inclusion:

  • Interactive marketing benchmarks: Web site designs, online features like instant messaging, and others
  • Reference citations: The Web site or online reference source from which the benchmark is identified
  • Description of e-marketing process/program critical success factor(s): The actual Cyber-Health e-marketing advantages derived from incorporating the identified benchmark(s)

Provide a separate summary statement of how the content presents a comprehensive e-marketing process strategy for Cyber-Health.

Part II (100 points)

Deliverable Length: 600–800 words

President Learner has received a call from the founder and previous CEO of Cyber-Health, Lucy Vision, Ph.D., who urgently wants to discuss the e-business’ click-and-order online marketing process as an important source of value for the company. President Learner is familiar with the process of identifying target customers and formulating a marketing mix (four Ps) as basic marketing process methods, and he has asked you to describe how the e-business performs those functions using online e-marketing processes.

Write 600–800 words addressing the following questions:

  • Describe how the e-business in the scenario performs the process of identifying target customers and formulating a marketing mix (four Ps) using online e-marketing processes.
  • Provide some examples of how marketing research processes are different in the e-marketing environment.
  • Are social media an e-marketing option as well, considering your target markets?


Tutor Answer

Preohm
School: Purdue University

Hello,I have attached the completed document. :)

Part 1:
Introduction
To start with, with continuously growing number of users accessing internet daily the
feature of e-business has gained high focus. The feature of e-business has made it
very simple and effortless for customers and companies to carry out their operations
and tasks. Likewise, this particular paper provides interactive marketing benchmarks,
such as Web site features, online services, electronic data gathering, and software
applications that permit personalized digital experiences.

Interactive Marketing Benchmarks:
The marketing benchmark chosen is live chat for customers. The most recent
advancement in consumer service is the facility of online chat session. Not like
earlier “advancements” in customer service techniques such as phone trees, voice
recognition systems, as well as international call centers, the sessions of online chat
hold high potential for truly improving the quality of the provision received (Amor,
1999). Companies are engaging with higher number of consumers customers by
way of online channels. At present, more than ever before, companies need to
completely upkeep the experience of online consumer and offer them superior online
assistance (Beynon-Davies, 2004). Apart from phone, self-service, email as well
as video customer support networks, the option of live chat is an effective means for
online customer assistance which could result in satisfied customers, augmented
discussion, and a decrease in service expenses (Lowry et. al., 2001).
Moving ahead, live chat is considered as one among the most effective means of
getting prompt communication with a corporation. It has turned out to be not just the
prominent means for online assistance but also leads to the greatest rates of
satisfaction amongst consumers (Amor, 1999). Within the online network, the feature
of live chat has become the prevalent source of contact (Lowry et. al., 2001). In
addition, online satisfaction has been observed as being highest amongst
consumers who make use of the live chat option.

Reference citations:
Taking into consideration the growing a...

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Anonymous
awesome work thanks

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