Description
there are 3 different parts on their I need them on all separate page and labeled ( small paragraph for each part)
1.Selection and Resource List
For your course project, submit the company you have chosen, along with the product or service for which you will conduct your marketing analysis. In your submission, provide a detailed description of the organization and its product or service. Provide a rationale for your selection. Also, submit a list of four to five resources you will use to assist in your analysis.
2. Product Analysis
Submit your analysis of the first P (product) for your chosen company's product/service as an attachment to this assignment. The central focus of a marketing program will be on a product or service. Your product analysis should include the company, competition, and customer requirements. You should also look at branding, design, product positioning, and other elements that allow the company to either carving out a niche or maintain market share leadership against the onslaught of competitive products.
In your analysis, you should evaluate your competitors' product strategies. Do they have the right branding in place for the product? Does the product have a customer? Cite any resources you use.
3. Place and Price Analysis
Submit your analyses of the next two P's (place and price) for your chosen company's product/service. Your place analysis should discuss distribution channels (how are they getting their product to market?) It should also look at where the product is being sold and the approach to inventory.
Your price analysis should describe the pricing system in place. Is it cost-based, value-based, or competition-based, and how did you come to that determination? Include an evaluation of the pricing strategy in your analysis.
Explanation & Answer
Attached.
Running Head: MARKETING ANALYSIS
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Marketing Analysis
Institutional Affiliation
Date
MARKETING ANALYSIS
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Selection and Resource List
Coca-Cola is a multinational company that manufactures markets and sells beverages which are
soft drinks like sodas. In the United States of America, it positions best in the market and has
gained approximately 40% of the beverage market share. Sprite is the fastest growing beverage
product. There are other brands like Barq, Fruitopia Root beer, and Surge which are also very
successful and well known. Through the extensive partnership with bottled companies around
the world, the Coca-Cola Company now has the world's prime distribution system. in the interim,
besides more than 70,000 workers around the world, the Coca-Cola company also uses the most
advanced marketing leadership and management to promote the local economic and the
standards of living of the people. The Coca-Cola company is a brand with the biggest brand
equity.
Product
The Coca-Cola company product strategy can be studied first by understanding the range of its
product which is very wide. It offers the following products in its local and global market. Sprite,
Fanta, coca cola, coca cola zero, diet coke, Dasani, coca cola life, Ciel, coca cola light, simply
orange, fresco, Glaceau vitamin water del Valle and much more. Its products are packaged in
different packets and sizes. Like in the main product that is coke is packaged in 200ml, 0.5lt, 1lt,
MARKETING ANALYSIS
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1.5lt and 2ltr packets or bottles. It makes its logo very visible in each of its bottles ti makes it
different from that of their competitors. It bottles also have a unique shape that is different from
other brands. Although the growth of sprite and Fanta is almost stagnant they have the biggest
market share in their respective market segments. The amount of cash flow they generate is very
high. The minute maid brand has a very high growing rate in the in their market segment
Price
In the pricing, the coca cola company follows the second-degree discrimination method in its.
This is in the sense that they price different prices depending on the location segment. The
company market is considered an oligopoly market because of the fact that the number of
producers and sellers are few and the numbers of the buyers are very many. The dominant
players in the market are the Coca-Cola and Pepsi. In some segments, the coke products are
priced similarly to that of the Pepsi products. If In the developing countries where the
consumers are very sensitive to price changes Coca-Cola prices their products very high then
there are high chances that the consumers will switch to Pepsi products. The two companies have
come to an agreement to keep their price parity in each segment. The coca cola offers great
discounts on their customers who make purchases in bulk and even sometimes bundling the
products
Place:
MARKETING ANALYSIS
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The coca cola company being in the market for over 130 years and having markets in more than
200 countries worldwide, it has developed extreme distribution channels and network. The wide
network distri...